specific-media



‘Programmatic from Specific Media™’ Offers Guaranteed Viewability

Written on
February 5th 2014
Author
Press Release

IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees viewability. Powered by Vindico’s Adtricity® technology, “Programmatic from Specific Media™” directly addresses current media buying inefficiencies by enabling real-time bidding of advertising inventory based on quality ... more...

AFAIK (Part 2): Sociomantic Labs, youAPPi, Critical Mass, SiteSpect

Written on
June 5th 2013
Author
Mike Daly

ADOTAS — (continued from previous page) Sociomantic Labs, a leader in intelligent display advertising solutions for eCommerce marketers, has announced that Charles Pitzer (pictured) will be joining the company as vice president of sales for North America.  Pitzer has more than 25 years of sales experience, 14 of which have been concentrated ... more...

AFAIK, Executive Edition: Tapad, Vibrant Media, Sociomantic Labs, CraveOnline, RAPP

Written on
May 8th 2013
Author
Mike Daly

ADOTAS — With so many high-level personnel moves happening this week, we’re spinning off a special Executive Edition of our industry roundup today. Tapad, leading providers of unified cross-device advertising solutions, today announced the appointment of Michael Barrett (pictured) to the company’s Board of Directors. Barrett’s role takes effect immediately. He ... more...

AFAIK: TapSense, SponsorPay, PaeDae, Univision, Yieldex, BlueKai, blurbIQ

Written on
March 27th 2013
Author
Mike Daly

ADOTAS – Here’s what the Email Man left at my virtual doorstep this week: TapSense has launched  M3 Cloud for Agencies, designed to provide an all-encompassing platform allowing advertising agencies the flexibility to execute multiple campaigns for numerous clients with ease and at scale. Features and benefits include: the ability to ... more...

“Kill Your Television:” A Video Advertising White Paper from Specific Media

Written on
March 14th 2012
Author
Brian LaRue

ADOTAS – With online video viewing exploding internationally and across multiple demographics, advertisers and brands are looking for ways to reach this growing, eager audience. But the lingering question is: What actually works? How do you speak to the user experience — and how is the online user experience different ... more...

Quick Hits: Yahoo Revamps Video Hub, Shows Off New Series

Written on
October 4th 2011
Author
Gavin Dunaway

ADOTAS – In the wake of portal rival AOL’s online video upfront with 15 new web series (one with Heidi Klum, one produced by Jennifer Lopez), Yahoo! unveiled eight new web series as part of the rollout of its revamped video hub, which will be a central resource for videos across ... more...

Welcome Aboard: Dejewski to Head Global Marketing at MySpace

Written on
August 23rd 2011
Author
Gavin Dunaway

ADOTAS – Not yet regretting its decision to purchase the jalopy of social networks, Specific Media has named Al Dejewski senior vice president of global marketing. Dejewski has spent the last two years at Turner Entertainment Marketing in New York, spearheading strategic marketing, promotions, partnerships and branded entertainment for Turner ... more...

DigitalMoses: The Sinking Ship

Written on
July 8th 2011
Author
DM Confidential

DM CONFIDENTIAL – Thanks to Hollywood, hundreds of millions of people had the chance to experience what life might have been like on the Titanic — grand, opulent, classist and doomed. It was also full of notions that are both chivalrous and antiquated with how people might react today. The notion ... more...

MySpace Is Now Specific Media’s Problem — or Advantage

Written on
June 30th 2011
Author
Gavin Dunaway

ADOTAS – It’s official: MySpace is now Specific Media’s problem. Oh, and actor/singer Justin Timberlake’s, who also took an ownership stake and apparently is going to drive the creative vision for the company. He sings, he dances, he acts, he produces and he guides forlorn social networks back into popular ... more...

Judge Tosses Flash Cookies Suit Against Specific Media

Written on
April 29th 2011
Author
Gavin Dunaway

ADOTAS – Another page is turned in the Flash Cookies saga. Yesterday a federal judge dismissed a suit against Specific Media over its use of Flash Cookies after determining the plaintiffs had no legal basis to support their claims. Last August, six web users filed suit against Specific Media in the ... more...