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Local Pages Slashes Click Fraud With Click Forensics

Written on: February 29th 2008
Author: Editor

ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...

Campaigner’s Luc Vezina Boosts The Message Of Email Marketing

Written on: January 22nd 2008
Author: Editor

Campaigner is an email marketing company that is modifying the way advertisers look at direct marketing proving that a campaign’s ROI could be shot through the roof with something as simple and personal as an email. The Vice President of Marketing and Product Management for Campaigner, Luc Vezina took some [...] more...

Another One Bites The Dust - Spammers Arrested!

Written on: June 19th 2007
Author: Editor

On the heels of the endictment of Robert Alan Soloway comes the arrest of two other serial spammers. Adam Vitale aka Baxter or Batch1, 25, and his partner Todd Moeller, aka M3rk, were arrested for filling 1.2 million inboxes with 50,000 pieces of spam in less than one week in [...] more...

MySpace Sues “Spamford” Wallace

Written on: March 29th 2007
Author: Editor

Social networking site MySpace has filed a lawsuit against Sanford “Spamford” Wallace, who earned the nickname “King of Spam” in the 1997, alleging that Wallace creates more than 11,000 fake MySpace accounts and violated several federal laws including the CAN-SPAM act of 2003. MySpace wants to ban Wallace and his companies [...] more...

Sendio Launches Anti-Spam Pricing Promo for Fed, State Governments

Written on: March 19th 2007
Author: Editor

Sendio is slashing prices, particularly that of its I.C.E. Box for federal and state government agencies. Sendio is an email security establishment, working with businesses of all sizes to block unwanted email, viruses, phishing and botnet attacks through a Hardware-as-a-Service (HaaS) system. From now until April 30, 2007, all [...] more...

South Korean “Spam Queen” Arrested

Written on: January 31st 2007
Author: Editor

No one knows how many people cursed the woman Kim Ha-Na, who filled South Korean email inboxes with trillions of spam messages in 2003 and 2004 touting financial services and online porn. But in a JT Leroy-style twist, after a two-month investigation, police made a break in the case and [...] more...

Pete Wellborn to Represent Richter Against MySpace

Written on: January 25th 2007
Author: Editor

Media Breakaway, the company owned by former “Spam King” Scott Richter, has chosen Pete Wellborn of the law firm Wellborn & Wallace, to defend the company against a lawsuit filed by MySpace. MySpace alleges that Media Breakaway gained access to private MySpace user accounts through phishing schemes and then used those [...] more...

MySpace Slaps ‘Spam King’ with Lawsuit

Written on: January 23rd 2007
Author: Editor

Scott Richter, former CEO of email marketing company OptInRealBig who has also been known in the past as the “Spam King”, is being sued by MySpace under the federal CAN-SPAM Act. MySpace claims that Richter’s current company, Media Breakaway, was able to access MySpace user accounts through identity-stealing phishing schemes and [...] more...

IAB Examines Email Deliverability

Written on: October 16th 2006
Author: Editor

Interactive Advertising Bureau’s Email Committee today released a new study that examines email deliverability, how it has changed, and what it means for email marketers. Spam filters have the inconvenient habit of often placing legitimate opted-in email newsletters into a junk mail folder and deleted before the user even knows [...] more...

Spamhaus Ignores Multimillion Dollar Lawsuit

Written on: September 15th 2006
Author: Editor

Yesterday the U.K. anti-spam non-profit organization Spamhause was slapped with an uncontested $11.7 million dollar judgment by the U.S. District Court of Illinois. e360 Insight LLC filed the suit against Spamhaus earlier this year after the anti-spam organization placed it on ROKSO, Spamhaus’s blacklist of the 200 worst spammers. The [...] more...

Features

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Interactive Creative Skills Every Agency Needs May 13th 2008

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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...