spam
Three Tips For Creating Outstanding Email Newsletters
GRAPHICMAIL – On any given day, lots of emails can sail into your inbox, and you’ll probably be purging many of them indiscriminately. With email inboxes more crowded than ever, at least half of the battle of successful email marketing is in finding ways to stand out from the crowd Email users [...] more...
Three Reasons for Email Delivery Failures
ADOTAS – When you send a marketing email to your mailing list, not all of your subscribers are going receive it. Unfortunately, there’s a bunch of hurdles each email must overcome before reaching its intended destination — and hopefully avoiding the spam folder. Email deliverability is really important, after all — [...] more...
‘Spamford’ Surrenders
ADOTAS – Sanford “Spamford” Wallace has surrendered to the FBI after being indicted on charges he broke into Facebook accounts to send 27 million spam e-mails. Crowned back in the 1990s when he was head of a company responsible for sending as many as 30 million junk e-mails a day, the [...] more...
Email and Social Opt-Ins: Not a Lifetime Commitment
GRAPHICMAIL - While you may believe that certain social networks and ESPs want your soul… they will actually be quite happy just to settle for a chunk of your personal data and possession of your email address. Following the launch of Google+, for example, an airtight list of changes has appeared in [...] more...
AdSpam Algo Kicks Long-Tail Spam Off Blekko
ADOTAS – I’m doubtful that an algorithm can judge something as subjective as quality content, but an algorithm can certainly be used to scrape off the obvious crap (perhaps the “low-clinging crap”?). Through AdSpam, a new machine-learning algorithm that examines multiple spam signals including page content, Blekko has labeled 1.1 million [...] more...
Kindly Blekko Bestows Search Tools Upon Publishers
ADOTAS – Yes, I’m writing about Blekko again (I hope my coverage doesn’t resemble TechCrunch’s lust for Quora), but the company keeps coming up with cool new stuff. First it was the slash-tag powered, human-curated social search engine; then there was the Spam Clock, which led to the entertaining and [...] more...
Whoa, Google’s Farmer Update Helped eHow?
ADOTAS - You could hear scoffs across the tech mediascape as Demand Media EVP of Media and Operations Larry Fitzgibbon said that Google’s latest algorithm update — which promised to rid the search valley of the abhorred content farms, though this edict was unspoken — hadn’t had a “material net impact on [...] more...
Blekko Sets Fire to the Internet Man With ‘Burning Spam’
ADOTAS – I’ve never been to the Burning Man festival, but I dated a girl who was a frequent attendant of the annual soiree in the Black Rock Desert of northern Nevada. Her description made it sound like a celebration of anarchy and a rebellion against societal systems such as [...] more...
Google Search in Disrepair? Comments From SyCara’s Downhill
ADOTAS – We’ve had some bright lights in the search space – Conductor’s Seth Dotterer, 15miles’ Mike Flanagan, Searchmetrics’ Horst Joepen and BrightEdge’s Jim Yu and WebMetro’s John McCarthy – discuss what’s going on in with Google search as a growing chorus wails that big G ain’t what it used to be. Our last [...] more...
The Silence of the Spam
ADOTAS – Around Oct. 3, it suddenly became quiet — too quiet — on the global spam front. After hitting a new peak at the end of June, spam levels took a deep dive from August to October, resulting in the lowest spam level in years recorded on Oct. 3. So [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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