sony
YouTube Goes to Hollywood
ADOTAS – Is YouTube’s frosty relationship with Hollywood about to thaw? Perhaps: YouTube is kicking off its diplomatic push by bringing its game to TiVo beginning today. TiVo will offer (the roughly 20% of its 3.8 million subscribers with the right equipment) the option of streaming YouTube videos onto their TVs [...] more...
Marvel Appoints EVP in Digital Growth Strategy
ADOTAS – Marvel Entertainment, Inc. has appointed Ira Rubenstein executive vice president of its newly launched Global Digital Media Group as part of its overall growth strategy. Rubenstein will spearhead Marvel’s digital distribution strategy across all media and platforms; he’ll report to John Turitzin, executive vice president, office of the [...] more...
MySpace To Launch Free Ad-Supported Music Site
ADOTAS — News Corp.’s MySpace is forming a joint venture with music companies to offer free music and video streaming – the gargantuan social network will fund the venture through interactive advertisements, MP3 downloads, ringtones, ticket sales and merchandise. Vivendi’s Universal Music Group, Sony BMG Music Entertainment and Warner Music Group [...] more...
Harrison Out at Sony’s Gaming Arm – Off to Atari?
ADOTAS — Sony Corp. today announced that Sony Computer Entertainment Inc.’s president, Phil Harrison, is resigning and will officially be out on February 29. Harrison has been with Sony’s game software development division for 15 years. Kazuo Hirai, chief executive of Sony’s gaming arm, will take over Harrison’s duties. “As one of [...] more...
Yahoo! Prepares To Wrestle YouTube
Yahoo is determined to give YouTube a run for their money, even though the video sharing site currently has cornered the market. The firm has announced plans to focus on media deals with various content partners with the intention of doing an overhaul of their video site. Yahoo’s general manager for [...] more...
Sony BMG Licenses Music for Podcast
Top three record label Sony BMG has become one of the first of its kind to license its music for use in a podcast, according to the Wall Street Journal. Rock River Communications, a company that publishes mix CD’s sold in retail stores, has licensed several songs from Sony for use [...] more...
Organic Leads Users around “Ad Ring” for Sony Ericsson Promo
While it bears no relation to the movie “The Ring”, Organic’s recently launched online campaign for Sony Ericsson’s new line of Walkman phones does dispel its own sense of mystery and adventure. Playing off the concept of community-centric “Web rings”, Organic marked its first marketing endeavor with Sony Ericsson by implementing [...] more...
Sony Pictures Entertainment Enters User-Generated Universe
To gain a foothold in the user-generated video world, Sony Pictures Entertainment has acquired Grouper.com, an independent video community that enables members to watch, share, and create video on the Web. Grouper allows users to browse videos and post them on third-party sites along with a peer-to-peer video sharing network. [...] more...
Sony Releases Mylo to the College Crowd
AdAge has reported that Sony has developed a new Wi-Fi communicator targeted towards 18-22 year olds. Mylo, short for “my life online,” connects to the Web using private and public Wi-Fi networks. While it resembles the Sony PSP hand-held gaming system, Mylo has a slide-out keyboard for e-mailing and instant [...] more...
Sony Releasing BRAVIA Ad Content via PSP
In case you missed it, last year, the team for Sony’s BRAVIA line of LCD TV’s released an ad directed by Nicolai Fuglsig that unleashed 250,000 colorful superballs onto the sloping streets of San Francisco. The ad generated a lot of buzz online, and this year Sony is planning to [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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