sony-pictures



‘Brand Activation: Shift Happens®’ is Theme of BAA’s Powerful 2014 Marketing Conference

Written on
February 3rd 2014
Author
AdotasWire

NEW YORK, January 31, 2014 (ADOTAS) – Cutting-edge marketers from such leading brands as Coca-Cola, McDonald’s, Kraft, JetBlue and Benjamin Moore will help prepare attendees at the Brand Activation Association’s (BAA) 2014 Annual Marketing Conference in Chicago, March 26-27, for the seismic shifts occurring in Brand Activation. Covering such critical topics as “Beyond ... more...

Backstage Pass to CES 2013: UltraViolet, Smart TVs and Connected Gadgets Are All the Rage

Written on
January 9th 2013
Author
Richard L. Tso

The moment we have all been waiting for has arrived: CES International has kicked off in Las Vegas for four days, beginning yesterday. The CES 2013 trade show is the world’s largest annual innovation event and offers presentations, exhibitions, events, and conferences for technology and gadget connoisseurs. We are providing our ... more...

AvatarLabs Builts Robust Digital Marketing Campaign for ‘Resident Evil: Retribution’

Written on
September 20th 2012
Author
AdotasWire

LOS ANGELES (September 20, 2012) – AvatarLabs, an award-winning, full-service digital agency that leads in innovative design and marketing, today announced its involvement in creating the robust digital marketing campaign for the latest installment of Screen Gems’ (a Sony Pictures Entertainment Company – SPE) most successful movie franchise, “Resident Evil.” ... more...

Case Study: A Smurfin’ Awesome Rich Media Campaign

Written on
October 26th 2011
Author
Gavin Dunaway

ADOTAS – Honestly, I have no idea why “The Smurfs” movie wasn’t made years earlier — I think the first time I saw “Toy Story” I had a sinking feeling in my stomach that I’d see 3D-animated versions of those little blue bastards soon enough. Papa Smurf, Brainy Smurf, Smurfette and ... more...