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sonobi-media



AFAIK: AccuWeather, Clear Channel Outdoor, m6d, Sonobi Media, SpinMedia

Written on
April 5th 2013
Author
Adotas

ADOTAS – AccuWeather, Inc. has promoted  Loren Tobia, a former chairman of Radio Television Digital News Association (RTDNA), to the role of Executive Director of Sales for the Display Systems and Services division. This new role will allow Tobia to expand AccuWeather’s position of leadership in multi-screen content for television [...] more...

Today’s Burning Question: Firefox to Block Third-Party Cookies By Default

Written on
February 26th 2013
Author
Mike Daly

Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s how they responded: “Blocking third-party cookies by default, without discretion, is the equivalent of using a sledgehammer when a ball-peen hammer would suffice. Privacy has [...] more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)

Written on
February 15th 2013
Author
Mike Daly

  … Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce.  What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system.  The need for a qualified, educated direct sales team to connect [...] more...

How Secure Is Your Ad Server?

Written on
February 13th 2013
Author
Mike Daly

Yesterday’s news that OpenX shut down OnRamp due to a malware attack only serves to amplify the sound of an alarm that’s constantly ringing in the realm of online media. “This is another great example of the power of the Internet and the effects of poorly secured applications,” said Anthony J. [...] more...

Reaction: Yahoo’s Contextual Ad Alliance with Google

Written on
February 7th 2013
Author
Mike Daly

The industry is understandably abuzz about yesterday’s announcement that Yahoo! had formed a strategic partnership with Google. “… We’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob [...] more...



Spotlight

Reaction: Yahoo’s Contextual Ad Alliance with GoogleThe industry is understandably abuzz about yesterday’s announcement that Yahoo! had formed a strategic partnership with Google. “… We’re excited to [...] more...

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