solve-media
Today’s Burning Question: Is the Industry Overrun with Botnets?
ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new [...] more...
AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company
Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby, is [...] more...
Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?
We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term [...] more...
Today’s Burning Question: The Atlantic’s Sponsored Scientology Story Debacle
Today’s Burning Question from Adotas is: ”What can be learned from The Atlantic’s Scientology Sponsored Story debacle?” Here’s how our industry contacts weighed in: “The fact that there is so much internal and external strife at The Atlantic about native ads is not surprising. Ads that appear as content, such as native ads, [...] more...
Infographic: ‘Nobody Reads Advertising’
Solve Media recently released the results of a study that surveyed 800 media buyers, agency creatives, online publishers, and private investors (VCs, angels, etc.) to determine the industry’s perspective when it comes to native advertising. The findings revealed that half of media buyers intend to buy native inventory in 2013, more [...] more...
Solve Media Uncovers $1.5 Billion in Wasted Ad Spend; Bots Are To Blame
NEW YORK (September 28, 2012) – Solve Media today revealed that 10 percent of all online traffic is generated by bots – software applications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in [...] more...
The Skinny on SpotXchange’s SkipIt: Why Pay to Skip Video Ads?
ADOTAS – One of the more head-turning releases demoed on the floor of this week’s ad:tech conference in San Francisco was video ad network SpotXchange‘s SkipIt service, which allows viewers to skip video ads, for a fee — basically, 10 cents per skip right now, plus one bonus skip for [...] more...
NuCaptcha Bolsters Back-End for CAPTCHA Product Launch
ADOTAS - NuCaptcha has launched the “Make the Switch” campaign to promote the public launch of its CAPTCHA suite, which includes in-CAPTCHA advertising. Because NuCaptcha new unit is the exact same size as Google’s predominant ReCaptcha, one can easily be traded for the other. While NuCaptcha introduced its in-CAPTCHA video ad solution last October [...] more...
Captcha Advertising Is Catching On
ADOTAS – As interactive marketers look for more engaged and “integrated” advertising mediums, Captachas are emerging as a valuable new tool. Here are three things interactive marketers need to know about Captcha-based advertising: 1. You can use Captchas in many different ways to drive engagement. Interactive video: Advertisers with existing IAB video assets [...] more...
Solve Media and NuCaptcha Suit Up for CAPTCHA Ad Battle
ADOTAS – Solve Media, wielding its handy TYPE-IN Ads, isn’t the only player in the CAPTCHA advertising game — last October, NuCaptcha launched its video advertisement CAPTCHA solution, which uses animated text to thwart bots. A video advertisement plays in the background while a brand slogan floats across the CAPTCHA [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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