solve-media



Study: Approximately $11.6B to be Wasted on Bot Traffic This Year

Written on
January 29th 2014
Author
Adotas

ADOTAS –  Solve Media released their latest findings from an online survey today which showed that 59% of agency digital media buyers see bot traffic negatively impacting campaign performance. Based on current levels of bot traffic, the global display advertising industry is expected to waste up to $11.6B in 2014 advertising ... more...

Are We Humans Finally Ready to Do Battle with the Bots?

Written on
January 6th 2014
Author
Richard L. Tso

ADOTAS – We recently published an investigative report on the rise of online ad fraud, and how the botnet ZeroAccess hijacked computers around the globe to push fake traffic through specific publisher sites, inflating metrics so that advertisers would pay a premium to purchase impressions on the sites. The Wall ... more...

Report: Fraudulent Web Traffic Tips the Scale in the United States

Written on
December 20th 2013
Author
Press Release

NEW YORK CITY, December 19, 2013 (ADOTAS) – Solve Media issued its Quarterly Bot Traffic Market Advisory update today. For Q3, the data showed fraudulent web traffic tipping the scale in the United States for the first time, reaching an all-time high of 51%, an 8% increase over Q2 2013. Suspicious mobile ... more...

Today’s Burning Question: Is the Industry Overrun with Botnets?

Written on
March 22nd 2013
Author
Mike Daly

ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new ... more...

AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company

Written on
February 1st 2013
Author
Mike Daly

Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with  a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby,  is ... more...

Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?

Written on
January 23rd 2013
Author
Mike Daly

We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term ... more...

Today’s Burning Question: The Atlantic’s Sponsored Scientology Story Debacle

Written on
January 18th 2013
Author
Mike Daly

Today’s Burning Question from Adotas is: ”What can be learned from The Atlantic’s Scientology Sponsored Story debacle?” Here’s how our industry contacts weighed in: “The fact that there is so much internal and external strife at The Atlantic about native ads is not surprising. Ads that appear as content, such as native ads, ... more...

Infographic: ‘Nobody Reads Advertising’

Written on
December 18th 2012
Author
Adotas

Solve Media recently released the results of a study that surveyed 800 media buyers, agency creatives, online publishers, and private investors (VCs, angels, etc.) to determine the industry’s perspective when it comes to native advertising. The findings revealed that half of media buyers intend to buy native inventory in 2013, more ... more...

Solve Media Uncovers $1.5 Billion in Wasted Ad Spend; Bots Are To Blame

Written on
September 28th 2012
Author
Press Release

NEW YORK (September 28, 2012) – Solve Media today revealed that 10 percent of all online traffic is generated by bots – software applications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ... more...

The Skinny on SpotXchange’s SkipIt: Why Pay to Skip Video Ads?

Written on
April 6th 2012
Author
Brian LaRue

ADOTAS – One of the more head-turning releases demoed on the floor of this week’s ad:tech conference in San Francisco was video ad network SpotXchange‘s SkipIt service, which allows viewers to skip video ads, for a fee — basically, 10 cents per skip right now, plus one bonus skip for ... more...