solomo



Get Smart About Mobile Marketing

Written on
June 11th 2013
Author
Daniel Laury

ADOTAS – It’s been almost fifty years since Don Adams started making calls on his shoe phone as secret agent Maxwell Smart. Ever since “Get Smart” went off the air, we’ve all been secretly hankering for a shoe phone of our own. That day is finally here. No, we’re not ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
Press Release

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands ... more...

Email In The Evolution Of Multi-Channel Marketing, Part 2

Written on
July 5th 2012
Author
Wikus Engelbrecht

ADOTAS - In the first part of this four-article series, we discussed the emerging prevalence of mobile and social media channels — alongside the ubiquity of email — their use today and potential to fragment audiences if left unattended. In this part, we will discuss some opportunities around the convergence of ... more...

Adiant’s Premium-Only Network Adblade Launches Retargeting Feature

Written on
June 20th 2012
Author
Brian LaRue

ADOTAS - Yesterday, Adblade, the premium-only ad network operated by advertiser- and publisher-side digital media technology solutions provider Adiant, launched a self-serve retargeting tool, Adblade Retargeting, which the company explains can increase ROI noticeably. As Adblade puts it, its retargeting solution combines the potency of retargeting — delivering ads to ... more...

Is Online Tracking Dying? How Offline Tracking Can Save the Day

Written on
June 20th 2012
Author
John Busby

ADOTAS – The internet was supposed to be a marketer’s nirvana. Every action consumers made digitally could be tracked, stored and repurposed for advertisers. Yet a number of recent events pose a huge challenge to ad measurement: • Microsoft has announced it will effectively encourage users to select “Do Not Track” ... more...

Redefining the Consumer Engagement Path

Written on
May 9th 2012
Author
Daniel Laury

ADOTAS - Last week I was in the grocery store when I saw a young woman busily typing on her iPhone. As I reached over to grab a new roll of Saran wrap, she asked, “Do you think waxed paper or parchment paper is better for Rice Krispie treats?” She had the ... more...

Mobile Takes It Local: The SoLoMo Revolution

Written on
April 12th 2012
Author
Daniel Laury

ADOTAS - The Social, Local, Mobile (SoLoMo) revolution is here. With rapid rates of smartphone and tablet adoption, consumers are on the move, looking for information quickly and expecting relevant results on the go. In fact, 61 percent of smartphone users in a recent survey reported conducting local searches from ... more...

Email Marketing Goes SoLoMo

Written on
April 12th 2012
Author
Wikus Engelbrecht

GRAPHICMAIL – “SoLoMo,” the latest online buzzword, is a combination of social, location and mobile marketing, and it’s a quickly-emerging trend that everyone should have on their radar screens. Essentially, SoLoMo takes the form of mobile phone applications that combine social networking and location data. The blend of these makes perfect ... more...