software
BuySellAds.com Uncorks the Private Label Software
ADOTAS – BSA Private Label — is that a fine Scotch aged 18 years? A barrel of bourbon with a mix long hidden from the public and now being bottled in limited quality? No — after numerous client requests, vertical ad network BuySellAds.com is licensing its software to empower other companies [...] more...
AdJuggler Soups Up Its Software
ADOTAS – Spring is in the air (despite the occasional flurries here in NYC), so in anticipation of the new season AdJuggler is rolling out the latest upgrades for its publisher solutions software (APS), targeted to fast-growth publishers with niche audiences and large domestic and international portals, and its network [...] more...
Got Funds? ShopIgniter and Arkayne
ADOTAS – Social media and ecommerce integration is an idea venture capitalist are opening their checkbooks to: ShopIgnite garnered $3 million from a Series A round of funding led by Madrona Venture Group In addition, Madrona partner and former Yahoo! VP Matt Compton is grabbing the reigns as CEO of the [...] more...
Centro Relieves Media Planner Woes With Transis
ADOTAS – The slide starts off innocently enough with a Playmobil-esque character surrounded by white space. Pretend this is a media buyer, says Shawn Riegsecker, president and founder of local media buyer Centro. Assume she has to reach out and send RFPs to 15 different publishers — 15 smaller Playmobil characters [...] more...
Mobile Realizes Risk Factor In Open Software
ADOTAS – New risks are becoming apparent to the mobile industry as open software platforms, including Google’s Android are impending and will soon become widely adopted. Viruses have had the ability to disable phones and inflate phone bills since 2004, according to Reuters. This has led to a new security technology [...] more...
MySpace To Get Widgets
In February, MySpace will become a stronger rival for Facebook as it will be launching an open platform for outside software developers. This service is the main differentiator between the two social networks and the move that made Facebook grow in popularity. MySpace business development executive Amit Kapur has been promoted [...] more...
ToyBox 2.0 Launches
ePrize, an interactive promotions firm, announced today the launch of ToyBox 2.0, an interactive promotion technology. ToyBox 2.0 is proprietary software that automates all aspects of creating and running an interactive promotion. ToyBox 2.0 replaces and enhances the original ToyBox software developed by ePrize in 2002 which offers clients diverse [...] more...
Microsoft May Acquire Musiwave
Today, Microsoft announced that it has entered an exclusivity agreement around its intention to acquire Musiwave SA, an openwave company and provider of mobile music services to operators and media companies. This acquisition would integrate Musiwave’s relationships with music labels, mobile operators and device makers with Microsoft’s Connected Entertainment services [...] more...
MySpace And Bebo Join The Good Fight
OpenSocial, the alliance to create a set of standards for software development being made for social networks gained two more allies on Thursday. MySpace and Bebo, two of the largest social networks globally have joined Google’s team to promote common practices for these applications. The pressure is on now for Facebook, [...] more...
Team “OpenSocial” To Take Facebook Down
It is being reported that Facebook may not be allowed the clout they have been receiving recently after all. Tomorrow, Google will begin heading up an alliance of social networks that will begin opening up their sites to outside software developers. This group will introduce a common set of standards [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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