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AdJuggler Soups Up Its Software

Written on
March 5th 2010
Author
Gavin Dunaway

ADOTAS – Spring is in the air (despite the occasional flurries here in NYC), so in anticipation of the new season AdJuggler is rolling out the latest upgrades for its publisher solutions software (APS), targeted to fast-growth publishers with niche audiences and large domestic and international portals, and its network [...] more...

Got Funds? ShopIgniter and Arkayne

Written on
March 5th 2010
Author
Gavin Dunaway

ADOTAS – Social media and ecommerce integration is an idea venture capitalist are opening their checkbooks to: ShopIgnite garnered $3 million from a Series A round of funding led by Madrona Venture Group In addition, Madrona partner and former Yahoo! VP Matt Compton is grabbing the reigns as CEO of the [...] more...

Centro Relieves Media Planner Woes With Transis

Written on
March 1st 2010
Author
Gavin Dunaway

ADOTAS – The slide starts off innocently enough with a Playmobil-esque character surrounded by white space. Pretend this is a media buyer, says Shawn Riegsecker, president and founder of local media buyer Centro. Assume she has to reach out and send RFPs to 15 different publishers — 15 smaller Playmobil characters [...] more...

Mobile Realizes Risk Factor In Open Software

Written on
February 14th 2008
Author
Sarah Novotny

ADOTAS – New risks are becoming apparent to the mobile industry as open software platforms, including Google’s Android are impending and will soon become widely adopted. Viruses have had the ability to disable phones and inflate phone bills since 2004, according to Reuters. This has led to a new security technology [...] more...

MySpace To Get Widgets

Written on
January 30th 2008
Author
Sarah Novotny

In February, MySpace will become a stronger rival for Facebook as it will be launching an open platform for outside software developers. This service is the main differentiator between the two social networks and the move that made Facebook grow in popularity. MySpace business development executive Amit Kapur has been promoted [...] more...

ToyBox 2.0 Launches

Written on
January 29th 2008
Author
Sarah Novotny

ePrize, an interactive promotions firm, announced today the launch of ToyBox 2.0, an interactive promotion technology. ToyBox 2.0 is proprietary software that automates all aspects of creating and running an interactive promotion. ToyBox 2.0 replaces and enhances the original ToyBox software developed by ePrize in 2002 which offers clients diverse [...] more...

Microsoft May Acquire Musiwave

Written on
November 12th 2007
Author
Sarah Novotny

Today, Microsoft announced that it has entered an exclusivity agreement around its intention to acquire Musiwave SA, an openwave company and provider of mobile music services to operators and media companies. This acquisition would integrate Musiwave’s relationships with music labels, mobile operators and device makers with Microsoft’s Connected Entertainment services [...] more...

MySpace And Bebo Join The Good Fight

Written on
November 2nd 2007
Author
Sarah Novotny

OpenSocial, the alliance to create a set of standards for software development being made for social networks gained two more allies on Thursday. MySpace and Bebo, two of the largest social networks globally have joined Google’s team to promote common practices for these applications. The pressure is on now for Facebook, [...] more...

Team “OpenSocial” To Take Facebook Down

Written on
October 31st 2007
Author
Sarah Novotny

It is being reported that Facebook may not be allowed the clout they have been receiving recently after all. Tomorrow, Google will begin heading up an alliance of social networks that will begin opening up their sites to outside software developers. This group will introduce a common set of standards [...] more...

Meebo Opens Up

Written on
October 30th 2007
Author
Sarah Novotny

Meebo Inc. has decided to change their focus from and online-instant messaging company, to an all-purpose media company. The firm has said it will open the site to software developers, taking the lead of other top companies such as Facebook and Google. When the site launched, the primary goal was to [...] more...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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