socialnuggets



Tips on Increasing Social Media ROI

Written on
April 5th 2012
Author
R. Paul Singh

ADOTAS – Whenever you ask a marketing executive about his or her company’s investment in social media, we hear this statement a lot: “Our social media investments just don’t quite work like online ad investments such as Google PPC, and hence it is very difficult to measure ROI in social ... more...

The Importance of Distinguishing Features in Online Branding

Written on
November 3rd 2011
Author
R. Paul Singh

ADOTAS – While we were writing some blogs at SocialNuggets, we thought of adding thumbnails of various tablets. Then started our search on Google and Yahoo! for images of various tablets. What we found was an utter lack of branding in the tablet marketplace — except in the case of ... more...

Marketing Takeaways From HP’s Drastic Discounting

Written on
September 27th 2011
Author
R. Paul Singh

ADOTAS – At SocialNuggets, we have been analyzing social media conversations on Tablets and saw some interesting marketing lessons that we thought we will share with everyone. HP was spending  a lot of money on TV and other advertising for its TouchPad but most of that was misdirected as we pointed ... more...

What Mobile Advertisers Can Learn From Social Media

Written on
September 14th 2011
Author
R. Paul Singh

ADOTAS – Mobile advertising is becoming an important component of the marketing mix of companies, local and global, thanks to the rapid penetration of smartphones and tablets. This article elaborates on how mobile advertisers can take cues from online social conversations and use them to gain competitive advantage. Correlation Between Advertising ... more...