socialbakers



Socialbakers Appoints Neil Weston as Chief Operating Officer

Written on
November 18th 2013
Author
Mike Daly

NEW YORK,  November 18, 2013 (ADOTAS) — Socialbakers, the world’s leading social media analytics company, today appointed Neil Weston as Chief Operating Officer. Neil joins Socialbakers to help drive growth within the business for both its SaaS and custom analytics clients. Weston (pictured) brings over 20 years executive and sales management experience ... more...

And Now, A Word From Our Sponsors: How Video Ads Will Impact Facebook

Written on
September 27th 2013
Author
Mark Pinsent

ADOTAS — When Instagram (bought by Facebook for $1 billion in April 2012) announced earlier this year that it was allowing its users not only to take and upload static images, but also to create 15-second videos through the app, several commentators immediately mooted that the same format might find ... more...

Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has ... more...

Something to Belieb In: Platforms Help to Expose Fake Twitter Followers

Written on
April 30th 2013
Author
Larissa Lohman

ADOTAS – Justin Bieber has been coming under a lot of scrutiny recently.  From his break-up (and make-up?) with pop star Selena Gomez, to the confiscation of his pet money in Germany to the drugs allegedly found on his tour bus, the Biebs has had it rough these past couple ... more...

AFAIK: eXelate, Resonate, Kenshoo, Socialbakers, ChaCha, TotallyHer, DMA

Written on
March 14th 2013
Author
Mike Daly

eXelate today announced that Khurrum Malik (pictured) has joined the company as Chief Marketing Officer, where he will be responsible for global corporate and product marketing for eXelate’s industry-leading smart data solutions. Malik will report directly to eXelate CEO Mark S. Zagorski in this newly created position.  This appointment solidifies ... more...

Tech for Technophobes I: Even You Can Embrace Ad Tech

Written on
February 18th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

AFAIK: Extole, Socialbakers, Tealium, Cisneros Group, Neolane, SteelHouse, Glam Media, Double Prime

Written on
January 24th 2013
Author
Mike Daly

Here’s what’s new, PC-cats: Extole just closed an additional $7.6 million in funding. The investment was made by Extole’s current investor roster including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures and Trident Capital. The additional funding will be used to fuel growth and accelerate product and platform investments. This brings Extole’s ... more...

Socialbakers’ Video Report Platform Takes the ‘Anal’ Out of Analytics

Written on
October 24th 2012
Author
Mike Daly

With all due respect to our readers who went to MIT, some of us, myself included, have never been anywhere near it.  I’m a right-brain person, and as such, “data” and “analytics” are like some foreign-language words that have become ingrained in the American English vernacular.  The two words combined ... more...

Infographic: Big Brands Should “Think Global, Act Global” on Facebook

Written on
May 17th 2012
Author
Brian LaRue

ADOTAS – With Facebook being based in the U.S. and all, Americans might not think too much about how they’re actually in the minority on the network. The U.S. holds 17 percent of Facebook’s user base, which means the other 83 percent lives somewhere else. Social media and digital analytics ... more...

Socialbakers Has New Ingredient With SocialRSS Acquisition

Written on
October 27th 2011
Author
Gavin Dunaway

ADOTAS – On the heels of its acquisition of social analytics service Checkfacebook.com, Socialbakers has purchased SocialRSS, the most popular RSS reader application on Facebook. SocialRSS is a pretty literal name — the tool allows both Facebook users and brands to add RSS feeds from sites across the Internet to their walls, ... more...