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social_networking



Mozilla Experimenting with Social Features for Firefox

Written on
April 4th 2007
Author
Editor

What if instead of surfing the web, you could surf your friends? Mozilla is developing a social addition to the popular Firefox web browser, revealed Mike Beltzner, Mozilla’s User Experience Lead, on the Mozilla Labs blog yesterday that will convert Firefox into an interpersonal communications tool. “What is surprising,” wrote Beltzner, [...] more...

The Underdog Marketing Theory: Embracing Success but Never Forgetting What Got You There

Written on
March 29th 2007
Author
Misha Cornes

Analysts and customers alike were stunned by a leaked internal memo from Starbucks CEO and founder Howard Schultz. In a letter to members of his senior staff, he at once praised the incredible pace of expansion within the company and decried the dilution of key elements of the brand — [...] more...

Connecticut Debates Age Check Bill for Social Networks

Written on
March 9th 2007
Author
Editor

Connecticut Attorney General Richard Blumenthal has introduced a bill that would require all social networks operating in that state, including MySpace and Xanga, to verify users’ ages, require parental consent to publish the profiles of minors, and give parents access to their children’s data. Social networks, especially MySpace, have been criticized [...] more...

Cisco Buys Social Networking Software

Written on
March 5th 2007
Author
Editor

Cisco Systems, a company known for its computer networking services and its equipment sales through the Linksys brand, has acquired the rights to social networking software from Utah Street Networks, a software company that operates the social network Tribe.net. Cisco has purchased “select assets” from Utah Street and intends to instill [...] more...

Anheuser-Busch, MingleNow ‘Clink’ to Beer-Themed Social Networking

Written on
March 5th 2007
Author
Editor

With “Clink”, Anheuser-Busch has added a social networking twist to its Here’s to Beer initiative. Launched via the MingleNow.com portal, the “Clink” promotion gives contemporary brew drinkers the chance to connect and share their favorite beer experiences via photos. By placing a photo into the “Clink” album or into themed [...] more...

Google, Social Network Dada Plan Rev Share

Written on
March 2nd 2007
Author
Editor

MySpace earns money from ads on user profile pages, but the users themselves receive nothing. So Italy-based social network Dada S.p.A. has decided to challenge that model by launching “friend$,” a new revenue-sharing program developed in a partnership with Google AdSense. Dada.net’s seven million members will have an opportunity to not [...] more...

Passenger Launches Brand Advocacy Tool for Fortune 500s

Written on
February 26th 2007
Author
Editor

Passenger, a technology company that connects brands with consumers, has unveiled its new Customer Collaboration platform that aims to provide Fortune 500 companies with the ability to build private brand communities. Among the various specific features, Passenger claims its new platform lets brands identify and collaborate with key customer segments, acquire [...] more...

Socializing Search: How Search Marketers Can Evolve into Consumer Conversationalists

Written on
February 26th 2007
Author
Adam Broitman

“Markets are conversations. Trade routes pave the story lines.” -The Cluetrain Manifesto The Rise of “Consumer Conversation” In 2006, the phenomenon of “consumer conversation” became an inescapable reality and focus for marketers. Ad Age ranked the term number nine on its list of “10 words or phrases that are so 2006.” Esteemed [...] more...

Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond

Written on
February 14th 2007
Author
Regine Zamor

Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] more...

Lycos Mixes it Up with Community-Centric Video Site

Written on
February 8th 2007
Author
Editor

Lycos has announced the launch of its MIX tool, which the company declares to be the next step in its watch & chat technology. Lycos MIX will enable groups of individuals to obtain video clips from a variety of different sites throughout the Internet and lodge them into one playlist, which [...] more...


Spotlight

SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...

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