social_networking
Mozilla Experimenting with Social Features for Firefox
What if instead of surfing the web, you could surf your friends? Mozilla is developing a social addition to the popular Firefox web browser, revealed Mike Beltzner, Mozilla’s User Experience Lead, on the Mozilla Labs blog yesterday that will convert Firefox into an interpersonal communications tool. “What is surprising,” wrote Beltzner, [...] more...
The Underdog Marketing Theory: Embracing Success but Never Forgetting What Got You There
Analysts and customers alike were stunned by a leaked internal memo from Starbucks CEO and founder Howard Schultz. In a letter to members of his senior staff, he at once praised the incredible pace of expansion within the company and decried the dilution of key elements of the brand — [...] more...
Connecticut Debates Age Check Bill for Social Networks
Connecticut Attorney General Richard Blumenthal has introduced a bill that would require all social networks operating in that state, including MySpace and Xanga, to verify users’ ages, require parental consent to publish the profiles of minors, and give parents access to their children’s data. Social networks, especially MySpace, have been criticized [...] more...
Cisco Buys Social Networking Software
Cisco Systems, a company known for its computer networking services and its equipment sales through the Linksys brand, has acquired the rights to social networking software from Utah Street Networks, a software company that operates the social network Tribe.net. Cisco has purchased “select assets” from Utah Street and intends to instill [...] more...
Anheuser-Busch, MingleNow ‘Clink’ to Beer-Themed Social Networking
With “Clink”, Anheuser-Busch has added a social networking twist to its Here’s to Beer initiative. Launched via the MingleNow.com portal, the “Clink” promotion gives contemporary brew drinkers the chance to connect and share their favorite beer experiences via photos. By placing a photo into the “Clink” album or into themed [...] more...
Google, Social Network Dada Plan Rev Share
MySpace earns money from ads on user profile pages, but the users themselves receive nothing. So Italy-based social network Dada S.p.A. has decided to challenge that model by launching “friend$,” a new revenue-sharing program developed in a partnership with Google AdSense. Dada.net’s seven million members will have an opportunity to not [...] more...
Passenger Launches Brand Advocacy Tool for Fortune 500s
Passenger, a technology company that connects brands with consumers, has unveiled its new Customer Collaboration platform that aims to provide Fortune 500 companies with the ability to build private brand communities. Among the various specific features, Passenger claims its new platform lets brands identify and collaborate with key customer segments, acquire [...] more...
Socializing Search: How Search Marketers Can Evolve into Consumer Conversationalists
“Markets are conversations. Trade routes pave the story lines.” -The Cluetrain Manifesto The Rise of “Consumer Conversation” In 2006, the phenomenon of “consumer conversation” became an inescapable reality and focus for marketers. Ad Age ranked the term number nine on its list of “10 words or phrases that are so 2006.” Esteemed [...] more...
Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond
Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] more...
Lycos Mixes it Up with Community-Centric Video Site
Lycos has announced the launch of its MIX tool, which the company declares to be the next step in its watch & chat technology. Lycos MIX will enable groups of individuals to obtain video clips from a variety of different sites throughout the Internet and lodge them into one playlist, which [...] more...
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- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
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- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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