social_marketing



Brands “Liking” Owned Digital Destinations over Social Media

Written on
July 23rd 2014
Author
Press Release

(ADOTAS) NEW YORK – July 23, 2014 – Jun Group (www.jungroup.com) data released today shows that brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations. To view and/or download the research, visit www.jungroup.com/socialresearch. According to Jun Group campaign data, the share of ... more...

Today’s Burning Question: Another Facebook Redesign?

Written on
March 7th 2013
Author
Mike Daly

Today we’ve asked our panel of industry leaders: ”What is your opinion of Facebook’s latest redesign?” Here are their responses: “I thought the comparison Mark Zuckerberg made of Facebook to being a person’s personalized newspaper was interesting because for the first time I saw an emphasis beyond “connecting people” to one as a news ... more...

‘Digital Should Never Be An Afterthought’: Burberry Ad Campaigns Blend Music, Fashion & Social

Written on
January 2nd 2013
Author
Richard L. Tso

Burberry has been able to do something that many brands have yet to achieve: It has transformed itself from being that stodgy trench coat company that your father wore only on weekends way back in the 60’s to a multi-faceted brand, relevant for the digital age. Burberry was established in 1846 ... more...

Infographic: For Brands, Facebook Has 10X the Engagement of Twitter

Written on
December 26th 2012
Author
Mike Daly

Spredfast recently looked at the social programs of over 150 large companies and came up with some interesting insights into how these programs are faring. Insights include: The average large company is now managing over 50 social accounts, via an average of nearly 30 social users. The lion’s share of engagement is happening ... more...

Reminder: LinkedIn Marketing Webinar on Thursday

Written on
August 29th 2012
Author
PR

“LinkedIn for Marketers: 7 Things Every Marketer Should Be Doing on LinkedIn, Paid & Free” will be the topic of a webinar scheduled for Thursday, Aug. 30, 2012 at 10 a.m. PST / 1 p.m. EST. You likely know that LinkedIn is the world’s largest professional social network with over 161 ... more...

Monetize This!

Written on
August 21st 2012
Author
Mike Daly

Are you the sharp(i)est marketer in the business? Here’s your chance to make your mark by helping a well-known brand turn a huge social-media negative into a profit-generating positive. How would you spin this viral trend in Sharpie’s favor? Leave a comment or shoot us an email. (Reuters) – In the age of ... more...

Clever Marketing Can Keep the Olympic Spirit Alive

Written on
August 20th 2012
Author
Uriah Av-Ron

Roger Katz wrote a great piece last week about “Which Brand Got the Social Gold at the Olympics?,” and he’s right: Samsung, P&G and GE did do a great job both via social media and elsewhere with their Olympic advertising efforts. (As the parent who drives our 13-year-old to basketball, ... more...

If You Don’t Have Anything Nice to Say…

Written on
August 17th 2012
Author
Mike Daly

Not all calls to action work out as hoped. Tim Peter discusses the rules of engagement in his blog piece, “When Customers Attack: 2 Simple Questions to Avoid Social Media Failure.” The basic gist: If you’re going to invite commentary on your brand, product or service, it’s best not to leave your flank ... more...

Which Brand Got the Social Gold at the Olympics?

Written on
August 17th 2012
Author
Roger Katz

In the four years since the Beijing Olympics in 2008, Facebook has grown from 100 million users to close to a billion —what a difference four years makes. So, how have the Olympic sponsoring brands taken advantage of this immense new global audience?  In 2008, there were two ‘levels’ of ... more...

Digg Marketing?

Written on
January 30th 2006
Author
Kenneth Musante

It’s at least worth as much of a gander as social networking outlet del.icio.us. Digg is a social link-sharing site where users submit links to tech news, blog posts, deals, and other general bits of geekiness to a queue. Other users then vote (or “Digg”) links they like. When a ... more...