social
Google+ Products Are Here to Stay
ADOTAS – The founders of Google have come under criticism in the press for limited use of their Google+ product — “Google Management Doesn’t Use Google+” – and that management should be using the social network more. This is certainly a great observation, but even if the founders of Google [...] more...
Rocket Fuel Pumps Up Its Brand Booster
ADOTAS – On the heels of introducing its triple-layered brand shield, Rocket Fuel has introduced Brand Booster 2.0 built on top of its real-time targeting platform. In particular, Rocket Fuel has added cross-channel (display, video, social and mobile) capabilities and the option to employ multiple survey questions to its Real-Time Brand [...] more...
Adding Affiliate Marketing to Your Mobile Strategy
ADOTAS – With the continued growth of smart phone uptake, a number of opportunities are opening up for advertisers within m-commerce. According to Nielsen’s latest data, 38% of all U.S. mobile phone owners now have a smart phone, with Apple’s iPhone showing the most growth in recent months. Given the [...] more...
Got Funds? $12.1 Million for Acquisio
ADOTAS – Agency-focused performance-marketing platform Acquisio closed a $12.1 million equity financing round led by private growth capital fund Tandem Expansion. The Montreal-based company plans to use the investment to make “massive” increases in its sales and account management staff, as well as open new offices around the globe. Acquisio gives [...] more...
Chango Discovers Seven Types of Effective Retargeting
ADOTAS – Just like there are “Seven Habits of Highly Effective People” (wait, I forgot self-help author Stephen R. Covey miraculously discovered an eighth one right as his bank account was running low), search retargeter Chango has derived the “Seven Types of Effective Retargeting” — and fortunately you don’t have [...] more...
Despite Exec Reorg, Google Social Plan Still Hazy
ADOTAS – We now have confirmation that former and current Google CEO Larry Page’s decentralized Google gambit is the real deal. The exit of Senior Vice President of Product Development Jonathan Rosenberg signaled Page’s desire to scrape out all that middle management that was supposedly gumming up the speed of [...] more...
Marketing Where Mobile and Social Merge
ADOTAS – For marketers, the “year of mobile” has been a rolling deadline, one that most experts agree was squarely met in 2010. With steadily increasing promise, mobile marketing truly accelerated last year, fueled initially by high-profile acquisitions and bolstered by major brands such as Macy’s and MillerCoors conducting major [...] more...
BrightEdge Slaps Some Social Into SEO
ADOTAS – TagMan published an interesting case study last week in eConsultancy suggesting that organic search and social media are highly undervalued as marketing tools (while SEM is riotously overvalued) — but imagine the power if you combined social and SEO… Could mankind safely wield such marketing prowess? BrightEdge is integrating social signals [...] more...
Got Funds? Crowd Factory Scores $6.5 Million
ADOTAS – Its apps may be powered by the crowd, but the company is still fueled by venture capital — social marketing app-maker Crowd Factory secured $6.5 million in equity financing in a round led by Storm Ventures, whose Ryan Floyd will join Crowd Factory’s board of directors. Existing investors [...] more...
Lyris Keepin’ It Real-Time With Analytics
ADOTAS – I’m sure you ponder all day, What are my site visitors and email recipients doing with my marketing content right now? Well, Lyris says, stop daydreaming and start analyzing in real-time. The company has introduced instant conversion and revenue tracking to Lyris HQ – which combines e-mail marketing with [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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