social



Brands “Liking” Owned Digital Destinations over Social Media

Written on
July 23rd 2014
Author
Press Release

(ADOTAS) NEW YORK – July 23, 2014 – Jun Group (www.jungroup.com) data released today shows that brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations. To view and/or download the research, visit www.jungroup.com/socialresearch. According to Jun Group campaign data, the share of ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...

SIM Partners Raises $8M to Help Multi-Location Brands Drive Acquisitions

Written on
June 17th 2014
Author
Press Release

CHICAGO, June 17, 2014 (ADOTAS) – SIM Partners (www.simpartners.com), a provider of local and social marketing automation SaaS technology, today announced it has raised $8M in Series A funding led by River Cities Capital Funds, a growth equity firm investing in healthcare and IT companies, and Jump Capital, a growth capital firm ... more...

Yieldbot Secures $18 Million in Series B Funding

Written on
June 6th 2014
Author
Press Release

NEW YORK, June 7, 2014 (ADOTAS) — Yieldbot, a leading provider of real-time consumer intent to digital marketers, today announced it has raised a $18 million Series B round of funding. The round was led by SJF Ventures with participation from existing investors RRE Ventures, New Atlantic Ventures and Common ... more...

PointRoll Launches Innovation Roadshow to Help Advertisers Bring Their ‘What If’ Ideas to Life

Written on
May 23rd 2014
Author
Press Release

LOS ANGELES, May 22, 2014 (ADOTAS) – Digital advertisers have a plethora of channels and tactics to help execute even the loftiest creative ideas, including wearable devices, beacons, and facial recognition technology. With a deep understanding of these tools, creatives who used to daydream about the seemingly impossible can now ... more...

Study: Phablet Users Big on Social, Engage Most with Ads in the Evening

Written on
May 19th 2014
Author
Press Release

SAN MATEO, Calif., May 19, 2014 (ADOTAS) — Opera Mediaworks today released a study on phablet users that identifies how their media consumption habits differ from those of smartphone and tablet users, as well as how their receptivity to mobile ads changes throughout the course of a day. Phablet users skew closer to smartphone ... more...

Sightly Launches First Video Ad Platform for Local Market

Written on
April 24th 2014
Author
Press Release

SAN DIEGO, April 24, 2014 (ADOTAS) – Sightly, the video advertising technology company delivering local, personalized campaigns, has announced the launch of TargetView.  The new platform allows brands, local businesses and their marketing partners to reach prospective customers with video ads tailored just for them on the devices they’re watching in the ... more...

Inside Beckon’s Latest $8 Million Round to Help Marketers Manage Big Data

Written on
April 17th 2014
Author
Richard L. Tso

ADOTAS – It’s pointless to fight the ad industry’s shift towards programmatic and data-driven marketing. The rise of algorithms and ad delivery automation has made it pretty darn alluring and easy to get highly-targeted digital campaigns up and running very quickly, all the while pumping out valuable metrics and data ... more...

Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...