social



Inside Beckon’s Latest $8 Million Round to Help Marketers Manage Big Data

Written on
April 17th 2014
Author
Richard L. Tso

ADOTAS – It’s pointless to fight the ad industry’s shift towards programmatic and data-driven marketing. The rise of algorithms and ad delivery automation has made it pretty darn alluring and easy to get highly-targeted digital campaigns up and running very quickly, all the while pumping out valuable metrics and data ... more...

Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

Adconion Direct Integrates Connected TV Offering, Taps Ex-smartclip/Yahoo Exec to Lead Strategy

Written on
March 28th 2014
Author
AdotasWire

SANTA MONICA & NEW YORK, March 27, 2014 (ADOTAS) — Adconion Direct, a global provider of true cross-channel advertising solutions across display, video, mobile, email and social on all devices, announced today the integration of Connected TV into the company’s unified cross-channel advertising technology platform. Shirlene Chandrapal (pictured), a seasoned ... more...

HitFix Launches HitFix Video, Multi-Platform Entertainment and Advertising Channel Delivering 90M Monthly Video Streams

Written on
March 27th 2014
Author
AdotasWire

LOS ANGELES, March 27.  2014 (ADOTAS) – HitFix (www.hitfix.com), the fastest-growing entertainment news brand in the US, today announced the launch of HitFix Video (www.hitfix.com/videos), a multi-platform channel delivering a mix of original content and highly targeted advertisements through 90 million monthly video streams to a compilation of 300 million monthly ... more...

PointRoll’s Social Engager Leverages Multi-Source Data to Alter Creative on the Fly for Mobile Facebook & Twitter Users

Written on
March 10th 2014
Author
AdotasWire

AUSTIN, March 10, 2014 (ADOTAS) — Advertisers can engage prospective consumers with high-function immersive ad experiences through mobile display units in social media, thanks to a new product line from PointRoll.  PointRoll today launched its Social Engager™ suite, which delivers sophisticated, dynamic ad creatives directly within the Facebook News Feed ... more...

From Oscar to Online: Four Film Biz Lessons for Digital Marketers

Written on
March 3rd 2014
Author
Nick Dujnic

ADOTAS – In the wake of the Oscars, we thought it was a good time to look at some lessons the movie industry and its star-struck awards show can teach those in digital marketing: Lesson #1: Don’t Fear Untested Channels and Technology In the 1970s, Video Cassette Recorders (VCRs) were introduced ... more...

AdStage Announces New Funding, New Platform API and First Integrated Partner Apps at LAUNCH Festival

Written on
February 24th 2014
Author
AdotasWire

SAN FRANCISCO, February 24, 2014 (ADOTAS)  — AdStage, the self-serve cross-network advertising platform that offers businesses a single place to build, manage and optimize ad campaigns across search, social, mobile and display ad networks, today announced $1 million in new funding, new apps from complementary tool providers like Wordtracker, Optimizely ... more...

4 Steps to Establishing Your Digital Presence

Written on
February 14th 2014
Author
Eric Schiffer

ADOTAS – My digital marketing agency, DigitalMarketing.com, is a leading indicator of how the economy is doing. Businesses tend to invest the most in their digital presence when they’re confident that the economy is strong. In the first quarter of 2014, we’ve seen a 300% increase in sales so far, ... more...

Debunking the Myths of Online Content Amplification

Written on
February 11th 2014
Author
Ash Nashed

ADOTAS — The Internet has made it easy for advertisers to turn their creative teams loose, creating assets that help spread a brand’s message, themes and value propositions to their audience. So while brands (and their creative agencies) are turning out lots of interesting, engaging content, they can’t just put ... more...