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Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short

Written on
May 16th 2013
Author
Frédéric Jahard

ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, [...] more...

Super Bowl Ads on Social Media: The Winners and Losers

Written on
February 4th 2013
Author
Adotas

This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with the most positive chatter was Best Buy (followed by Taco Bell), while the most negative was for Go Daddy (only 15% [...] more...

INFOGRAPHIC: 2012 Emmys Across the Social Web

Written on
September 24th 2012
Author
Richard L. Tso

The Emmys last night revealed some shockers as “Homeland” beat out “Mad Men” for the coveted statue and the winning comedy series was “Modern Family” for the third time in a row. With all the Emmy news, social ad company RadiumOne just released the accompanying infographic covering the news surrounding [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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