VIENNA, Va., February 3, 2014 (ADOTAS) – In a post-game analysis of Super Bowl XLVIII, AddThis has identified the advertisers, celebrities and key moments from the game that generated the most buzz and online consumer engagement during the game. AddThis is the world’s largest content engagement platform and its tools helped advertisers, [...] more...
ADOTAS – Every year, the Super Bowl showcases the top two NFL teams and determines bragging rights for the season. But as compelling as the latest matchup is, it’s not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It’s the one time [...] more...
NEW YORK, January 23, 2014 (ADOTAS) — Volkswagen is the most shared Super Bowl brand of all time, according to data released by marketing tech platform Unruly today. The auto manufacturer’s ads have attracted more online shares across the social web* than any other Super Bowl sponsor. Driven by the huge [...] more...
ADOTAS – ShareThis released new research that reveals Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn. These insights are part of [...] more...
ADOTAS – Did you know that most shared ad from 2013’s Super Bowl has received over 15.6 million views and was shared over 2.74 million times? With Super Bowl Sunday just around the corner, several brands like Budweiser, Nestle, and Doritos have already begun to launch their multi-million-dollar campaigns in [...] more...
ADOTAS – To celebrate this festive season, we have come up with the most shared holiday ads of the year. They include a brilliant spot from Apple, a heart-warming commercial from Canadian airline WestJet and a stocking filler from Kmart. 10. Three – The Pony at Christmas #DancePonyDance 79,956 Shares; 1,131,014 Views 9. [...] more...
NEW YORK, December 4, 2013 (ADOTAS) — The sharing of video ads has increased almost 50x over the last eight years. That’s according to marketing technology platform Unruly, which today launches an interactive infographic that visualizes the explosive growth of video sharing since 2006, charting the extent to which many advertisers [...] more...
ADOTAS – Last year, US families spent $2.4 Billion on their Thanksgiving feasts. The social lead-up to this spending frenzy presents a compelling opportunity for brands to reach consumers before they even walk into the supermarket. ShareThis took a deeper look into consumer’s online social activity in anticipation of Thanksgiving [...] more...
ADOTAS – Retailers worldwide are wishing for a plentiful Christmas this year. While some forecasters are giving conservative estimates, others are suggesting that 2013 could be one of the best shopping seasons in recent years[i]. Either way the Christmas shopping period remains one of the most important times of the [...] more...
ADOTAS – Viral video experts Unruly today released the top 20 most shared video ads of the year. The annual list features brands from across the globe and the ads highlight the trends featured in the industry this year, including prankvertising and hilarity. Highlights from the list include: Geico, a [...] more...
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing March 7th 2014 AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in [...] more »
- Study: Consumers Want a More Personalized Mobile Home Screen March 7th 2014 ADOTAS – New research from mobile analytics company Flurry shows noteworthy [...] more »
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
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