social-sharing



Apple’s Latest App Crackdown: Why Ban Incentivized Video Ads?

Written on
June 18th 2014
Author
Si Shen

ADOTAS — Recently, Apple announced that they’d be rejecting apps that include incentivized video ads and social sharing that promote other App Store apps, citing the fact that these strategies “influence the App Store and its listing order or ranking.” This isn’t Apple’s first crackdown on incentivized ads. Apple exercised its ... more...

The World’s Best Video Ads: VW, adidas, Ubisoft, YouTube, Nike

Written on
June 13th 2014
Author
Unruly Media

ADOTAS — Volkswagen sends out a memorable message, “Assassin’s Creed” is revolutionized and top footballers get animated for the World Cup. Yep, it’s just another week in AdLand. So which ads have been setting the global web alight over the last seven days? Here are our five picks. Enjoy! 5. Volkswagen: “Eyes on ... more...

Gigya Partners with Tumblr to Bring Tumblr Sharing to World’s Largest Brands

Written on
June 2nd 2014
Author
Press Release

MOUNTAIN VIEW, Calif., Jun 2, 2014 (ADOTAS) – Gigya, the Connected Consumer Management Suite, and Tumblr have announced a partnership to bring Tumblr’s share and follow functionalities to Gigya’s Share plugins. Through the partnership, Gigya customers can easily offer Tumblr sharing on their web properties, and add fans through Tumblr’s follow button, ... more...

Infographic: 6 Social Sharing Myths

Written on
May 30th 2014
Author
Mike Daly

ADOTAS – A new infographic from RadiumOne titled “Six Myths of Social Sharing” reveals some interesting myths versus facts stats, including: Myth: Most content sharing occurs via social networks like Facebook & Twitter. Fact: Over 72% of shares come from copy and paste activity with rates doubling between 7 and 10 PM with the ... more...

Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

AddThis Reveals the Social Media Super Bowl Winners

Written on
February 3rd 2014
Author
Press Release

VIENNA, Va., February 3, 2014 (ADOTAS) – In a post-game analysis of Super Bowl XLVIII, AddThis has identified the advertisers, celebrities and key moments from the game that generated the most buzz and online consumer engagement during the game. AddThis is the world’s largest content engagement platform and its tools helped advertisers, ... more...

Big Game, Big Data, Big Opportunity

Written on
January 29th 2014
Author
Patrick Marrinan

ADOTAS – Every year, the Super Bowl showcases the top two NFL teams and determines bragging rights for the season. But as compelling as the latest matchup is, it’s not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It’s the one time ... more...

Study: VW is Most Popular Social Video Brand in Super Bowl History

Written on
January 23rd 2014
Author
Press Release

NEW YORK, January 23, 2014 (ADOTAS) — Volkswagen is the most shared Super Bowl brand of all time, according to data released by marketing tech platform Unruly today. The auto manufacturer’s ads have attracted more online shares across the social web* than any other Super Bowl sponsor. Driven by the huge ... more...

Report: Pinterest Surpasses Email for Sharing Online, Beats Facebook Growth

Written on
January 17th 2014
Author
Adotas

ADOTAS – ShareThis released new research that reveals Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn. These insights are part of ... more...

Super Bowl Ad Preview: 60% of the Most Successful Campaigns Launch Before the Big Game

Written on
January 16th 2014
Author
Richard L. Tso

ADOTAS – Did you know that most shared ad from 2013’s Super Bowl has received over 15.6 million views and was shared over 2.74 million times? With Super Bowl Sunday just around the corner, several brands like Budweiser, Nestle, and Doritos have already begun to launch their multi-million-dollar campaigns in ... more...