social-search



The Evolving Intersection of Site Search, SEO, and Social Search: Why Marketers Should Care

Written on
March 26th 2013
Author
Terry Costa

ADOTAS – Search is the new navigation, so goes the mantra today – and that means search, in all of its forms, has become a key ingredient for the success of any online business. Since online users are now conditioned to quickly search for information instead of browsing for it ... more...

Facebook Strikes Back at Google with Billion$ at Stake

Written on
February 18th 2013
Author
Peter Koeppel

Facebook and Google have been inching in on each other’s domain for years, aiming to become the primary method that consumers use to engage with each other – and with brands – online. Google’s “Facebook killer” Google+ has been growing steadily since its launch in 2011, but is far from being ... more...

You’re Already Doing SEO: It’s Called Inbound Marketing

Written on
October 8th 2012
Author
Heather Sundell

Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep, they ... more...

Social Search and the Rise of Consumer-Generated Content

Written on
April 27th 2012
Author
Angela Bandlow

ADOTAS – With more than 1 billion searches a day on Google, it is no wonder marketers spend the majority of their search dollars there. In fact, in 2010, 97 percent of Google’s revenue came from search. Marketers know their consumers are using Google to search and are investing accordingly ... more...

Google +1 Included In Conductor’s Social Metric Packet

Written on
August 12th 2011
Author
Gavin Dunaway

ADOTAS – It seems the team at enterprise SEO software-maker Conductor have been busy little bees. This week the company announced the integration of a comprehensive set of social metrics for its SEO managment platform Searchlight through SEO Cloud, which allows third-party marketing platforms to interact and exchange data with ... more...

Google’s +1 Shows Impressive Pub-Adoption Rate

Written on
July 8th 2011
Author
Gavin Dunaway

ADOTAS – Launched at the end of March, Google’s +1 button — big G’s social endorsement equivalent to a Facebook Like — is already carving out a niche for itself according to research from social-infused SEO platform BrightEdge. Four percent of the top 10,000 sites have added a +1 button to ... more...

Blekko Powers Topix Search After Integrating Facebook Likes

Written on
May 4th 2011
Author
Gavin Dunaway

ADOTAS – Blekko, the social search engine that employs user-curated slash tags, has another trophy to add to its display case, which is getting pretty full considering that the engine launched back in November. Topix has chosen Blekko to power the search capability for its news aggregator, which includes 360,000 edited news ... more...

Google +1: Algorithmic Influence of the Crowd

Written on
April 15th 2011
Author
Tim Kilroy

ADOTAS - Crowdsourcing. Social. User-Generated. Influence. Sphere. Empowerment. Google’s +1 has all of that and more. It reads like the business plan of some wild startup. +1 is integrating search and social in ways that we predicted and hoped for in real and powerful ways. But most interestingly, and the long-term ... more...

Can Google’s +1 Measure Up?

Written on
April 13th 2011
Author
Kristine Segrist

ADOTAS – Google recently launched a new +1 button feature within Google search, which is being compared with the Facebook “Like” button. This feature allows users to recommend something by clicking +1 on a webpage or ad.  These +1’s will then start appearing in the Google search results over the ... more...

AdSpam Algo Kicks Long-Tail Spam Off Blekko

Written on
March 10th 2011
Author
Gavin Dunaway

ADOTAS – I’m doubtful that an algorithm can judge something as subjective as quality content, but an algorithm can certainly be used to scrape off the obvious crap (perhaps the “low-clinging crap”?). Through AdSpam, a new machine-learning algorithm that examines multiple spam signals including page content, Blekko has labeled 1.1 million ... more...