social-networks
Keeping Customer Interaction Personal in the Digital Realm
ADOTAS – People instinctually read body language, and back when most business was conducted face-to-face, the in-person dynamic helped develop personal relationships and drive strong loyalty. However, people today are wired in a different way, preferring to connect more and more via online communications. Companies – and successful marketers – [...] more...
Beneath the Buzz: Mining Motivation From Social Media
ADOTAS – The most important discoveries to be uncovered in today’s social networks are buried, not in the data, but far beneath the online conversations that generate the buzz. The obsession with numbers that drives many marketers frequently becomes a barrier to recognizing the essential value behind social network conversations: [...] more...
What’s the Fuss Over Yahoo! Targeting Ads With Email Data?
ADOTAS – I have been rather surprised at the discussion of whether Yahoo!’s use of email keywords for ad targeting crosses a line. Gmail has been using your email content for targeting since it first entered beta. While this is an incremental step forward, it is a step that was [...] more...
Got Funds? Clearspring Scores $20 Million for AddThis Platform
ADOTAS – Clearspring, the company behind social sharing platform AddThis, just closed a $20 million Series D funding round led by Institutional Venture Partners. The investment will go toward development of Clearsprings publisher offerings and advertising products, as well as potential acquisitions. IVP is in good company, joining current investors New [...] more...
Why the News Release Is Worth More in Today’s Social Media Age
ADOTAS – I love social media, I really do. Wasn’t it Twitter that killed Osama? Seriously, Twitter is great (and I have nothing but respect for the American servicemen and women responsible for Sunday’s tremendous operation). I actually wonder (out loud) if Keith Urbahn’s source leaked his info knowing that Keith’s Tweet [...] more...
Foursquare Short-Term Forecast Sunny, Long-Term Hazy
ADOTAS – The critics said it would never take off — what kind of person wants to constantly “check-in” and update friends on his/her location? The critics said once Facebook jumped in the location-based game, the mobile social network was screwed. If there’s a lesson to be learned from 2010, it’s [...] more...
People Search Engines Not Private About Revenue
ADOTAS – I’m sure it’s making for great holiday season pageviews and cable news ratings, but I’m really sick of the media hoopla over Transportation Security Administration practices, particularly regarding the full-body scan. I side with Business Insider’s Henry Blodgett that getting a body scan is preferable to being blown [...] more...
Let the Gaming Begin on Loopt Star
ADOTAS – Last month, I was a little surprised the Mobile Battle between such location-based mobile social networks as Buzzd, Foursquare, BrightKite and media-hog Foursqaure at Ogilvey’s New York office was more like a love-in than a bloodbath — it’s arguable which bodily fluids are easier to wash out of [...] more...
Tax deadbeats have a new foe: social networks
ADOTAS — When I worked for a newspaper, I found too many people way too easily by checking sites like MySpace. That was one of the reasons I never finished creating a MySpace account. Now I have another reason. According to the WSJ, state tax agents have been nabbing deadbeats, using [...] more...
Social media marketing succeeding
ADOTAS — Though its use in advertising is still evolving, evidence is emerging that social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce. “The beauty of social networks is that they are a place where nearly any marketing goal can be achieved, with nearly [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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