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Keeping Customer Interaction Personal in the Digital Realm

Written on
September 12th 2011
Author
Nat Cramer

ADOTAS – People instinctually read body language, and back when most business was conducted face-to-face, the in-person dynamic helped develop personal relationships and drive strong loyalty. However, people today are wired in a different way, preferring to connect more and more via online communications. Companies – and successful marketers – [...] more...

Beneath the Buzz: Mining Motivation From Social Media

Written on
August 29th 2011
Author
David Rabjohns

ADOTAS – The most important discoveries to be uncovered in today’s social networks are buried, not in the data, but far beneath the online conversations that generate the buzz. The obsession with numbers that drives many marketers frequently becomes a barrier to recognizing the essential value behind social network conversations: [...] more...

What’s the Fuss Over Yahoo! Targeting Ads With Email Data?

Written on
June 1st 2011
Author
Derek Harding

ADOTAS – I have been rather surprised at the discussion of whether Yahoo!’s use of email keywords for ad targeting crosses a line. Gmail has been using your email content for targeting since it first entered beta. While this is an incremental step forward, it is a step that was [...] more...

Got Funds? Clearspring Scores $20 Million for AddThis Platform

Written on
May 10th 2011
Author
Gavin Dunaway

ADOTAS – Clearspring, the company behind social sharing platform AddThis, just closed a $20 million Series D funding round led by Institutional Venture Partners. The investment will go toward development of Clearsprings publisher offerings and advertising products, as well as potential acquisitions. IVP is in good company, joining current investors New [...] more...

Why the News Release Is Worth More in Today’s Social Media Age

Written on
May 5th 2011
Author
Uriah Av-Ron

ADOTAS – I love social media, I really do. Wasn’t it Twitter that killed Osama? Seriously, Twitter is great (and I have nothing but respect for the American servicemen and women responsible for Sunday’s tremendous operation). I actually wonder (out loud) if Keith Urbahn’s source leaked his info knowing that Keith’s Tweet [...] more...

Foursquare Short-Term Forecast Sunny, Long-Term Hazy

Written on
December 8th 2010
Author
Gavin Dunaway

ADOTAS – The critics said it would never take off — what kind of person wants to constantly “check-in” and update friends on his/her location? The critics said once Facebook jumped in the location-based game, the mobile social network was screwed. If there’s a lesson to be learned from 2010, it’s [...] more...

People Search Engines Not Private About Revenue

Written on
November 23rd 2010
Author
Gavin Dunaway

ADOTAS – I’m sure it’s making for great holiday season pageviews and cable news ratings, but I’m really sick of the media hoopla over Transportation Security Administration practices, particularly regarding the full-body scan. I side with Business Insider’s Henry Blodgett that getting a body scan is preferable to being blown [...] more...

Let the Gaming Begin on Loopt Star

Written on
June 2nd 2010
Author
Gavin Dunaway

ADOTAS – Last month, I was a little surprised the Mobile Battle between such location-based mobile social networks as Buzzd, Foursquare, BrightKite and media-hog Foursqaure at Ogilvey’s New York office was more like a love-in than a bloodbath — it’s arguable which bodily fluids are easier to wash out of [...] more...

Tax deadbeats have a new foe: social networks

Written on
September 3rd 2009
Author
Edward Barrera

ADOTAS — When I worked for a newspaper, I found too many people way too easily by checking sites like MySpace. That was one of the reasons I never finished creating a MySpace account. Now I have another reason. According to the WSJ, state tax agents have been nabbing deadbeats, using [...] more...

Social media marketing succeeding

Written on
September 1st 2009
Author
Edward Barrera

ADOTAS — Though its use in advertising is still evolving, evidence is emerging that social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce. “The beauty of social networks is that they are a place where nearly any marketing goal can be achieved, with nearly [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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