social-networks
Hearst Unveils Native Ad Units for Mobile
ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners [...] more...
Something to Belieb In: Platforms Help to Expose Fake Twitter Followers
ADOTAS – Justin Bieber has been coming under a lot of scrutiny recently. From his break-up (and make-up?) with pop star Selena Gomez, to the confiscation of his pet money in Germany to the drugs allegedly found on his tour bus, the Biebs has had it rough these past couple [...] more...
Brands Want Your Undivided Attention: Social TV vs. Second Screen
ADOTAS – At CES earlier this year, Social TV emerged on the scene as the seemingly perfect union of television and social media. The concept of people communicating while watching video content is nothing new, but major strides in technology have enabled the integration of online conversations, built into the [...] more...
BII REPORT: Here’s Why The ‘Second Screen’ Industry Is Set To Explode
Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that relate to what’s on TV, in order to capitalize on this behavior. This approach is often referred to [...] more...
Programmatic Buying and the Evolution of Ad Tech
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers and [...] more...
Technology Drives Super Bowl XLVII Advertising Trends
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two [...] more...
Keeping Customer Interaction Personal in the Digital Realm
ADOTAS – People instinctually read body language, and back when most business was conducted face-to-face, the in-person dynamic helped develop personal relationships and drive strong loyalty. However, people today are wired in a different way, preferring to connect more and more via online communications. Companies – and successful marketers – [...] more...
Beneath the Buzz: Mining Motivation From Social Media
ADOTAS – The most important discoveries to be uncovered in today’s social networks are buried, not in the data, but far beneath the online conversations that generate the buzz. The obsession with numbers that drives many marketers frequently becomes a barrier to recognizing the essential value behind social network conversations: [...] more...
What’s the Fuss Over Yahoo! Targeting Ads With Email Data?
ADOTAS – I have been rather surprised at the discussion of whether Yahoo!’s use of email keywords for ad targeting crosses a line. Gmail has been using your email content for targeting since it first entered beta. While this is an incremental step forward, it is a step that was [...] more...
Got Funds? Clearspring Scores $20 Million for AddThis Platform
ADOTAS – Clearspring, the company behind social sharing platform AddThis, just closed a $20 million Series D funding round led by Institutional Venture Partners. The investment will go toward development of Clearsprings publisher offerings and advertising products, as well as potential acquisitions. IVP is in good company, joining current investors New [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
-
Loading ...
Reader Favorites
Classifieds
- SEO / SEM Marketing Manager
- Marketing Research Analyst
- Director of Business Valuation - Financial Advisor
- Digital Project Manager
- Director of Business Valuation - Financial Adviso
Recent Comments
- ReputationArmor.net - Online Reputation Management, Mobile Marketing, Domain Registration, Web Hosting, Social Engagement, and SMS Marketing Campaigns that work !!!: [...] Video: Small Business Should Visualize the Use of QR CodesADOTAS, on Mon, 17 Jun
- #Facebook #Hashtags #FTW? – Search Engine Watch | - Suaju Lean Management: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
- #Facebook #Hashtags #FTW? – Search Engine Watch | Social Commerce Tomorrow - Media Marketing: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
- Raj Chauhan: Programmatic is expanding in the online world to guaranteed buys. Adslot is building a
