social-networks
Tax deadbeats have a new foe: social networks
ADOTAS — When I worked for a newspaper, I found too many people way too easily by checking sites like MySpace. That was one of the reasons I never finished creating a MySpace account. Now I have another reason. According to the WSJ, state tax agents have been nabbing deadbeats, using [...] more...
Social media marketing succeeding
ADOTAS — Though its use in advertising is still evolving, evidence is emerging that social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce. “The beauty of social networks is that they are a place where nearly any marketing goal can be achieved, with nearly [...] more...
Viral emails push into social networks
ADOTAS — I almost always hate forwarded emails unless they give me needed information. But I probably wouldn’t be as annoyed if they popped up on my Facebook page. Because I can scroll pass and get a little more information as well as not feel as overwhelmed as I do when [...] more...
Facebook glimpse into the apocalpyse
ADOTAS — Reductio ad absurdum. The logically absurd is the only place left when it comes to the effect social networks can have on young people. Despite the paltry evidence that social networks lead to narcissism, stupidity, insanity or, in the worse case, teen suicide, the misconception continues. Even the Catholic [...] more...
Fanscape: Brands should go where the conversations are
ADOTAS — It’s more about social media being complemetary to traditional advertising, according to Larry Weintraub. Weintraub and Terry Dry are founders of Fanscape, a digital engagement advertising agency. I talked with them last week about social media and internet advertising. Social media is not changing the world, Weintraub said, but [...] more...
‘We’ll head overseas’ Microsoft warns about Obama taxes
Phishing Scam Targets YouTube Partners. (Techcrunch) Ballmer Says Tax Would Move Microsoft Jobs Offshore. (Bloomberg) Ex-Googler’s New White House Job Rankles Some. (WSJ) – [link fixed] The Palm Pre Will Bomb. (SIA) Digg Testing New Social Ad Units. (MediaPost) China continues to take down social networks. (Danwei) Subscribe to the free Adotas.com Newsletter addthis_url [...] more...
Deleted social network photos surface weeks later, study says
ADOTAS — A quick news glance around the ad world. Microsoft’s Kumo: Already a step behind. (CNet) Hulu set for September UK launch (Telegraph) User photographs can still be found on many social networking sites even after people have deleted them. (BBC News) Google reshuffles sales structure, more data driven focus expected. (WSJ, SIA) Twitter [...] more...
GizaPage, social network organizer, beta launches
ADOTAS — With the proliferation of web footprints, users are scattered and organizing them in one place is a good idea. Of course, there is a number of organizers out there, but another one, GizaPage, unveiled today. According to founder and CEO Amit Jaipuria, it is a layer over the networks. [...] more...
Online Advertising 2.0 – The Six Rules of Social Media Engagement
ADOTAS — Social Media Is Different: Embracing social media and making it part of the overall marketing strategy rather than simply part of an experimental budget is all the rage these days. That is absolutely the right direction for agencies and advertisers to head, but they cannot lose sight of the [...] more...
Online Advertising 2.0 – The Evolution to Engagement
ADOTAS — As we increasingly evolve to a world of on-demand content that’s available to consumers anytime and anywhere, eyeballs are shifting to new mediums with new engagement capabilities. Over the last several years, we’ve seen an acceleration of changing media consumption habits, specifically transitioning to the Internet as a primary [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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