social-networks



ATTENTION Launches Social Marketing Practice for Regulated Industries

Written on
June 19th 2014
Author
Press Release

New York, June 19, 2014 (ADOTAS) – Major hurdles for regulated industries looking to communicate with consumers via social media can now be overcome. Attention, a full-service social media marketing agency within the kbs+ family has launched Reg-SM, specializing in compliance, governance and communication in the use of social and mobile ... more...

Big Brands and the Business Benefits of Social Media: Pt. 1

Written on
March 13th 2014
Author
Trevor LaTorre

ADOTAS (First of three parts) – Businesses have begun to understand the value in social media for connecting with consumers, driving marketing campaigns, and increasing long-term revenue. However, with multiple social platforms to choose from, which platform works best for your brand? This is the first installment in a three-part series ... more...

Why Online Video Advertising is Giving TV a Run for its Money

Written on
October 4th 2013
Author
Kevin Van Lenten

ADOTAS – There may still be more commercials on TV than on the Web, but online video ads are encroaching on TV’s advertising dollars as the potential viewers rival prime-time audiences and quality content increases. Television remains the dominant advertising medium in the U.S, but it’s starting to lose its luster. ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

Something to Belieb In: Platforms Help to Expose Fake Twitter Followers

Written on
April 30th 2013
Author
Larissa Lohman

ADOTAS – Justin Bieber has been coming under a lot of scrutiny recently.  From his break-up (and make-up?) with pop star Selena Gomez, to the confiscation of his pet money in Germany to the drugs allegedly found on his tour bus, the Biebs has had it rough these past couple ... more...

Brands Want Your Undivided Attention: Social TV vs. Second Screen

Written on
April 22nd 2013
Author
Richard L. Tso

ADOTAS – At CES earlier this year, Social TV emerged on the scene as the seemingly perfect union of television and social media. The concept of people communicating while watching video content is nothing new, but major strides in technology have enabled the integration of online conversations, built into the ... more...

BII REPORT: Here’s Why The ‘Second Screen’ Industry Is Set To Explode

Written on
April 19th 2013
Author
Business Insider

Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that relate to what’s on TV, in order to capitalize on this behavior. This approach is often referred to ... more...

Programmatic Buying and the Evolution of Ad Tech

Written on
March 12th 2013
Author
John Dietz

It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers and ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

Keeping Customer Interaction Personal in the Digital Realm

Written on
September 12th 2011
Author
Nat Cramer

ADOTAS – People instinctually read body language, and back when most business was conducted face-to-face, the in-person dynamic helped develop personal relationships and drive strong loyalty. However, people today are wired in a different way, preferring to connect more and more via online communications. Companies – and successful marketers – ... more...