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More Eyeballs on MySpace, Ad Revenue Still Weak

Written on
May 8th 2008
Author
Kathleen

ADOTAS – Shocker: it’s still hard to push ads on social networks. But the audience certainly keeps coming back for more (especially at MySpace). Hitwise reports that MySpace is the indubitable champion of the social networking space, getting 73.82% of the market share domestically in April. The runners-up: Facebook with 14.8%, [...] more...

PopularMedia Helps Advertisers Leverage Chatty Cathies

Written on
May 6th 2008
Author
Kathleen

ADOTAS – Pssst, have you heard? Launching word-of-mouth marketing campaigns has become de rigueur for interactive advertisers. PopularMedia, a social media marketing solutions provider, has announced the launch of a new suite of products to help advertisers maximize the impact (read: boost the revenue) of word-of-mouth channels through social networks. “Marketers [...] more...

Adroll Rolls Out eBay-Style Ad Platform

Written on
April 16th 2008
Author
Kathleen

ADOTAS — Adroll, a platform that empowers small and mid-sized publishers to sell their ad space together, is opening its doors to a public beta. The company was inspired to serve small and medium-sized publishers by simultaneously reducing their costs and raising their interactive ads’ profiles. Adroll’s system works by allowing [...] more...

Verizon Adopts Mobile Social Network Loopt

Written on
March 28th 2008
Author
Editor

ADOTAS — Stalker fave Loopt, a mobile social network that can be used to track friends’ geographical locations, is partnering with Verizon Wireless to put its software on select phones next month. Verizon customers will be able to leverage their phones’ location-based services capabilities to share location information, status messages and [...] more...

Alternative Media Spending Going Gangbusters

Written on
March 26th 2008
Author
Editor

ADOTAS — The sputtering economy has failed to stymie spending on alternative media, according to a report from PQ Media. In 2007, spending on alternative media – such as social networks, mobile and interactive advertising – grew by an eye-popping 22% to $73.43 billion in 2007 and it is expected [...] more...

Yahoo And Google Get Social Together

Written on
March 25th 2008
Author
Editor

ADOTAS - Yahoo put out a statement today that says it supports Google in the development of applications for social networks and will help create a joint foundation to keep it going. Google launched OpenSocial in November to encourage developers who are creating widgets for Facebook to make them, following a [...] more...

The Next Frontier: Monetizing Facebook Without Online Ads

Written on
March 13th 2008
Author
Editor

ADOTAS – Trash-talking and shameless promotion on Facebook may be soon reach a fever pitch. A new service now allows users to create and profit from virtual online stores. In essence, if a user’s pitch about a product drives sales up – they get a cut. bSocial Networks Inc. today announced [...] more...

Top 10 Do’s And Don’ts Of Mobile Content Marketing

Written on
March 5th 2008
Author
Mike Sprouse

ADOTAS EXCLUSIVE - There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to [...] more...

Facebook Goes Fishing at Google for Online Ad Guru

Written on
March 5th 2008
Author
Editor

ADOTAS — Sheryl Sandberg, prepare to be poked. Facebook announced that Sandberg will join the social networking site as COO starting March 24. Mark Zuckerberg has not conceded the throne: he will remain CEO of Facebook, the company said. Sandberg was poached from Google, where she served as VP for global online [...] more...

Note to Casper: Spielberg To Launch Paranormal Social Site

Written on
March 4th 2008
Author
Editor

ADOTAS — The creative mind behind “Poltergeist,” “E.T.: The Extra-Terrestrial” and “Close Encounters of the Third Kind,” Steven Spielberg plans to expand his spooky empire and launch a social network devoted to people who have had or are interested in learning about paranormal experiences, TechCrunch reported last night. The network may [...] more...


Spotlight

Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...

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