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So You Think SMS Is Dying? Think Again…

Written on
May 14th 2008
Author
Brenda Suarez

ADOTAS EXCLUSIVE — In a world where technology is obsolete almost the moment it hits the shelves, as consumers we are always looking for the next best thing. We muse about HD-DVD vs. Blu-ray, wonder if we’ll soon be able to do everything but wash the dishes with our computers, [...] more...

Gamer NeoEdge Gets Social

Written on
May 14th 2008
Author
Kathleen

ADOTAS – Gamers actually stop zapping their foes long enough to engage with an ad — who knew? According to NeoEdge Networks, Inc., a pioneer in the ad-delivery gaming industry, the casual gaming industry is poised to launch and snap up interactive ad dollars – and the company will be [...] more...

Wet Blanket Thrown on Social Marketing Ad Spend Predictions

Written on
May 14th 2008
Author
Kathleen

ADOTAS – Don’t believe the hype: it seems social networking is more flash than cash in the interactive advertising spend department, according to eMarketer. The company revised its projections for spending in the U.S. this year down to $1.4 billion from $1.6 billion. Once again, the sputtering economy is blamed for [...] more...

Increasingly Desperate Microsoft Courts Facebook

Written on
May 8th 2008
Author
Kathleen

ADOTAS – The heat is on! Microsoft Corp. is under serious pressure to come up with a strategy to compete with Google. And its latest tactic in the ongoing (and seemingly endless) war is to quietly circle Facebook Inc. to see if the social networking company is interested in teaming [...] more...

User-Generated Contests: A Guide to Success

Written on
May 7th 2008
Author
Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] more...

Microsoft Exec Jumps to Startup Media6°

Written on
May 5th 2008
Author
Kathleen

ADOTAS – A senior executive at Microsoft has left the software titan to join Media6°, a New York-based startup that provides unique analytics and insights to help interactive advertisers find new revenue streams in social media. Joe Doran has been named founding chief executive officer at Media6°; at Microsoft, he [...] more...

ScanScout, Clearspring To Spread Videos Like Viruses

Written on
April 29th 2008
Author
Kathleen

ADOTAS – Some online videos (LEAVE BRITNEY ALONE!) spread like viruses all by themselves. Others need a little push. ScanScout, a network for brand-safe, relevant online video advertising, is banding together with Clearspring Technologies, a widget-creating, syndication, tracking and monetizing company, to do just that. The partnership will enable viral distribution [...] more...

Break Media Forms Council To Improve Online ROI

Written on
April 22nd 2008
Author
Kathleen

ADOTAS – Break Media, an entertainment community for men, is forming a council to analyze online video advertising’s effectiveness to understand and improve the measurements of ROI in that medium. Members of the Online Video Advertising ROI Council include Ogilvy One, National Geographic Channel, AT&T, eMarketer and Initiative Media. Break Media [...] more...

MySpace Becomes YourAdSpace

Written on
April 21st 2008
Author
Kathleen

ADOTAS – It seems MySpace has finally realized its genius for social networking may not extend to the advertising arena. The company announced today that it will allow advertisers to manage their presence on the site, instead of monitoring and controlling their every move. Industry watchers predict that MySpace may have [...] more...

Wi-Fi TV: Online TV Ads Will Out-Earn Traditional TV Ads

Written on
April 18th 2008
Author
Kathleen

ADOTAS – Wi-Fi TV has outlined its vision for online video advertisements as Internet TV continues to evolve. Wi-Fi has rolled out two new ad opportunities on its Social Internet TV platform. “Think of TV just 25 years ago and how little interactivity there was with the viewer and advertiser. Now [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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