social-networking
Challenge Accepted: 3 Mobile Opportunities in 2013
ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and [...] more...
Social Media Landscape: LinkedIn Could Rival Facebook’s Dominance
ADOTAS – The recent earnings results from the two most important social networks, Facebook and LinkedIn, present a fascinating comparison on multiple levels. While Facebook currently has more members, I believe LinkedIn will become just as valuable, but without competing with Facebook for membership. And that points to huge opportunities ahead for [...] more...
Will Publishers Soon Be Dominating Mobile Marketing?
ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned? According to IDC, [...] more...
Visual Content is King: Social Video Takes Center Stage
ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the [...] more...
Using Traditional Marketing Techniques to Get Noticed in the App Marketplace
ADOTAS –With the proliferation of hundreds of thousands of apps in the marketplace, the most important challenge facing developers is getting their app noticed. As the Apple App Store and Google Play are the main channels for downloading apps, acquiring the highest ranking in these stores becomes really important. This “ranking [...] more...
Facebook’s Redesign Pitch: ‘Less Clutter, More Stories’
Favoring pictures over words, Facebook has created a page to showcase how its latest redesign will translate across mobile, tablet and web. The page touts the site’s “vibrant new visuals,” “reimagined ” stories and more customizable News Feed choices. Users can add their names to a waiting list to beta [...] more...
Super Bowl XLVII: Smartphones Trump Tablets
Mobile ad network Mojiva recently released an infographic detailing the attitudes/behaviors of mobile users during the Super Bowl. Overall it seems that smartphones will remain king for social activities during this year’s game. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Here are some of the key findings: 9% of [...] more...
Three Shifts I’d Like to See Community Managers Make in 2013
The profession of community management has undergone several facelifts in its relatively short-lived career. In the early days of online communities — when bulletin board systems, LISTSERVs, Usenet newsgroups, and later, web-based discussion forums ruled the web — brands, at least as participants, were nowhere to be found. “Community managers”, [...] more...
NY Times: Social Networking, The Workplace and Free Speech
As Facebook and Twitter become as central to workplace conversation as the company cafeteria, federal regulators are ordering employers to scale back policies that limit what workers can say online. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fny-times-social-networking-the-workplace-and-free-speech%2F'; addthis_title = 'NY+Times%3A+Social+Networking%2C+The+Workplace+and+Free+Speech'; [...] more...
Infographic: For Brands, Facebook Has 10X the Engagement of Twitter
Spredfast recently looked at the social programs of over 150 large companies and came up with some interesting insights into how these programs are faring. Insights include: The average large company is now managing over 50 social accounts, via an average of nearly 30 social users. The lion’s share of engagement is happening [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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