social-networking
GetGlue Lands $12 Million in Funding
ADOTAS – Earlier today, multimedia entertainment-based social network GetGlue completed a series D round of funding, pulling in $12 million and bringing its total investment to $24 million. RHO Ventures led the round, and prior investores TimeWarner, RRE Ventures and Union Square Ventures all participated. Last year, GetGlue cleared the two-million-user [...] more...
Google+ Hits 62 Million Users, But How Often Do They Come Back?
ADOTAS – According to a report by Paul Allen, a Google+ “unofficial statistician” and the co-founder of Ancestry.com, Google+ now has 62 million users, and 24 percent of all of them joined in December alone. Allen explained he and his team have been keeping tabs on surnames on the network [...] more...
Quick Hits: Facebook Opens a New York Engineering Office, Google Can Buy AdMeld, More
In a press conference today, featuring big names like Facebook COO Sheryl Sandberg, New York City Mayor Michael Bloomberg and Sen. Charles Schumer (D-N.Y.), Facebook announced it’ll commence engineering operations from its New York office in early 2012. There are currently 100 Facebook employees based in New York City, but [...] more...
What Google+ Brand Pages Mean for Marketers
DIGITAS – Google has just announced the rollout of brand pages on Google+, their social networking platform. Though some brands started pages when the platform launched earlier in the year, Google had shut down all but a handful of beta partners. Now they have opened the floodgates to any brand [...] more...
Does Your CRM Strategy Include Mobile?
ADOTAS – Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty? During my decade in mobile, I’ve been advocating the benefits of reaching customers anytime, anywhere on their most personal device. It’s great to see that more and more brands, agencies, media [...] more...
Fitting Virtual Currency Into Loyalty-Based Advertising
ADOTAS – Advertisers are always looking for the secret recipe that results in consumer engagement and actual purchasing decisions. Brands that cook together virtual currency rewards into loyalty-based advertising can achieve both goals if used properly. So how do you fit a virtual currency model into loyalty-based advertising? It could be [...] more...
Facebook: Think Benefits vs. Risks Before Sharing Mobile Numbers
ADOTAS – Maybe I’m just burned out on Facebook privacy scandals, but I haven’t been able to get any bile up about the social network’s plans to share data such as phone numbers and addresses with third-party developers. The main reason is because what Facebook is planning is all opt-in [...] more...
LinkedIn Makes Business News Personal
ADOTAS – I’m pretty sure I let my LinkedIn account languish for a year or so. Last summer I was shocked to see my connection invitations nearing the triple digits. I hate to say I’ve never taken my account on the business social network very seriously — currently my profile [...] more...
Tumblr Gets Explorative, Organized
ADOTAS – A New York Times article over the weekend claiming that blogging is dying as Facebook grows stronger drew mounds of criticism from — you’ll never believe this — the blogging community and Internet tech writers for being way off base. There actually seemed to be more evidence in the [...] more...
Social Networks Killed the Blog Star?
ADOTAS – Blogging is so 2003, The New York Times reports – I mean, when was the last time someone someone suggested checking out his/her blog? Need proof? You’re so old-fashioned: The Google Blogger platform’s U.S. monthly uniques fell 2% year over year in December 2010 to 58.6 million (global uniques, however, were [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
