social-network



Project ZeroBot: Making Clicks Real

Written on
March 25th 2015
Author
Adotas

PureClick announces the creation of Project ZeroBot, which intends to make significant strides in eliminating the problem of non-human traffic plaguing the digital advertising industry. PureClick products are designed for “PPC 2.0,” where advertisers pay only for clicks from real people with real intent. PureClick’s PureCaptcha product allows advertisers to ... more...

A 16-Brand Bracket for March Madness to Measure Social Media Activity of Sponsors

Written on
March 17th 2015
Author
Adotas

In the spirit of March Madness, AddThis has created their own Brand Bracket, pitting 16 of the tournament sponsors against each other. Victories will be  measured by social media and content sharing activity. Look for follow up news on this tournament’s losers and winners, here, at adotas.com. Anytime someone shares, ... more...

Social News, Do’s, and Views

Written on
February 18th 2015
Author
Adotas

OUCH! Pinterest to Remove Affiliate Links, Redirects and Trackers! Pinterest is a social network that’s been very good for affiliate marketers. But recently Pinterest declared, “we are removing affiliate links to ensure we’re providing the best possible experience for Pinners. Recently, we observed affiliate links and redirects causing ... more...

Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns

Written on
December 26th 2014
Author
Adotas

From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F12%2Fawesome-adweek-infographic-on-2014s-smart-social-media-campaigns%2F'; addthis_title = 'Awesome%21+ADWEEK+Infographic+on+2014%26%238242%3Bs+Smart+Social+Media+Campaigns'; addthis_pub ... more...

Who Says You Can’t Buy Friends?

Written on
December 23rd 2014
Author
Adotas

Social Reality, Inc. specializes in automated digital platform technology and social management software for Internet advertising.  They’re boosting their social standing by acquiring Five Delta—a privately held company that specializes in the execution and management of media buys across all social platforms. Five Delta has developed patent pending technology that will ... more...

Twitter Stock Drops After Less Than Stellar Third Quarter Earnings Report

Written on
October 28th 2014
Author
Adotas

Yesterday Twitter released its third quarter earnings report and though revenue was up by 114% and its user base jumped by 13 million, it wasn’t enough to swoon investors. The company’s stock fell by 11% in after-hours trading following the earnings release. “We had another very strong financial quarter” said Dick ... more...

Four Reasons for Brands to Grab an Ice Bucket

Written on
October 6th 2014
Author
Peter Friedman

If there was any doubt that creative social media campaigns could effectively move people to action and funnel attention and donations toward a good cause, the incredible success of the ALS Association’s Ice Bucket Challenge erased it. For social media practitioners who support brands, it’s a great reminder that by turning ... more...

The Hidden Meaning of Facebook’s Ad Relevance Policy

Written on
October 2nd 2014
Author
Shekhar Deo

Facebook recently unveiled a new policy that asks users to assess which ads they like or dislike, in an effort to serve up more compelling ads. On the surface, this change makes perfect sense as a way for Facebook to please its users and thus expand its advertising empire. Yet the ... more...

SocialToaster joins the IZEA Exchange to Leverage Sponsored Social Marketing

Written on
July 17th 2014
Author
Press Release

(ADOTAS) July 17, 2014 – BALTIMORE, MD – SocialToaster, Inc., the leading solutions provider for social engagement and loyalty rewards programs, today announced it has selected IZEA, Inc. (OTCQB: IZEA), the leader in sponsored social, to leverage their Exchange platform to execute and manage sponsorship campaigns at scale across ... more...

Sitecore Expands Social Media Marketing Company Komfo With Majority Investment

Written on
July 8th 2014
Author
Press Release

(ADOTAS) SAN FRANCISCO– July 8, 2014 – Sitecore, the global leader in customer experience management, today announced it will offer enhanced social media management capabilities to its customers with the introduction of Sitecore  Social Powered by Komfo. Sitecore has acquired a majority stake in Komfo, a Danish social media marketing and community engagement ... more...