social-network



Marketers: Don’t Confuse Flash with Substance

Written on
April 3rd 2014
Author
Laurie McGrath

ADOTAS – Movie critics are a tough bunch. They rarely, if ever, are impressed with “movie magic” such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film. So it is in the marketing world. Otherwise ... more...

InMobi Reports 759 Milion Active Mobile Users, Second Only to Facebook

Written on
February 12th 2014
Author
Press Release

SINGAPORE, February 12, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising company, today announced its network growth numbers for the period ending December 31, 2013. InMobi now reaches 759 million active users per month through their mobile devices, providing advertisers with the largest global reach, after Facebook. These ... more...

Facebook’s 10th Anniversary: Will the Next Decade Surpass the First?

Written on
February 4th 2014
Author
Mike Daly

ADOTAS — With Facebook turning 10 today, founder and CEO Mark Zuckerberg offered his reflections on The Social Network’s humble beginnings and somewhat surprising evolution in a post on the site today. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; ... more...

Will Users’ Class-Action Lawsuit Be the End of Facebook?

Written on
January 13th 2014
Author
Richard L. Tso

ADOTAS – Facebook, the popular social network with over a billion users worldwide, has just been hit with a class-action lawsuit. The allegations, revealed in the FT, are that Facebook systematically scans the content of private messages so it can sell the data to third parties such as advertisers. Facebook’s entire ... more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

Inside Twitter’s IPO Filing

Written on
October 4th 2013
Author
Business Insider

ADOTAS  – Twitter is looking  to raise $1 billion through its IPO, the details of which were revealed yesterday, according to Business Insider. The company pegs its revenue this year at $500 million, though it’s reportedly losing money. “Through six months of this year revenue is $253.6 million, up from $122.4 million ... more...

And Now, A Word From Our Sponsors: How Video Ads Will Impact Facebook

Written on
September 27th 2013
Author
Mark Pinsent

ADOTAS — When Instagram (bought by Facebook for $1 billion in April 2012) announced earlier this year that it was allowing its users not only to take and upload static images, but also to create 15-second videos through the app, several commentators immediately mooted that the same format might find ... more...

Watch It Live: Big Announcements Expected at Google I/O 2013

Written on
May 15th 2013
Author
Mike Daly

ADOTAS — The three-day Google I/O conference kicks off today at the Moscone Center in San Francisco, promising to introduce “the tech world’s latest web, mobile and social breakthroughs to create simple, life-improving technologies and viable businesses among a rich and diverse community of cutting edge developers.” Acccoding to Business Insider ... more...

4 Ways to Reach More Moms on Pinterest

Written on
May 3rd 2013
Author
Jon Elvekrog

ADOTAS — The best brand advertisers are typically eager to take advantage of new marketing medium … but how can they tell which will be powerful engines of ROI and which will disappoint? Take Pinterest for example. Pinterest is now the third-largest social network, behind Facebook and Twitter, and is home ... more...

Early Pinterest Analytics Show Brand Potential

Written on
April 26th 2013
Author
Adotas

ADOTAS — With an average click-through rate comparable with organic search and effective reach that is 11x the number of followers, early Pinterest analytics from Pingage show game-changing results for the social network and make a very compelling case for the business potential of Pinterest. Pingage, a pay-for-performance Pinterest marketing optimization ... more...