social-network



Four Reasons for Brands to Grab an Ice Bucket

Written on
October 6th 2014
Author
Peter Friedman

If there was any doubt that creative social media campaigns could effectively move people to action and funnel attention and donations toward a good cause, the incredible success of the ALS Association’s Ice Bucket Challenge erased it. For social media practitioners who support brands, it’s a great reminder that by turning ... more...

The Hidden Meaning of Facebook’s Ad Relevance Policy

Written on
October 2nd 2014
Author
Shekhar Deo

Facebook recently unveiled a new policy that asks users to assess which ads they like or dislike, in an effort to serve up more compelling ads. On the surface, this change makes perfect sense as a way for Facebook to please its users and thus expand its advertising empire. Yet the ... more...

SocialToaster joins the IZEA Exchange to Leverage Sponsored Social Marketing

Written on
July 17th 2014
Author
Press Release

(ADOTAS) July 17, 2014 – BALTIMORE, MD – SocialToaster, Inc., the leading solutions provider for social engagement and loyalty rewards programs, today announced it has selected IZEA, Inc. (OTCQB: IZEA), the leader in sponsored social, to leverage their Exchange platform to execute and manage sponsorship campaigns at scale across ... more...

Sitecore Expands Social Media Marketing Company Komfo With Majority Investment

Written on
July 8th 2014
Author
Press Release

(ADOTAS) SAN FRANCISCO– July 8, 2014 – Sitecore, the global leader in customer experience management, today announced it will offer enhanced social media management capabilities to its customers with the introduction of Sitecore  Social Powered by Komfo. Sitecore has acquired a majority stake in Komfo, a Danish social media marketing and community engagement ... more...

3 Social Engagement Myths & Why You Shouldn’t Believe Them

Written on
July 3rd 2014
Author
Lance Neuhauser

ADOTAS – Social ROI is being measured incorrectly. The metrics used to represent the impact of social don’t represent the true value that it provides for your brand. I see three main myths tripping up marketers who are looking to add value to their social efforts. Let’s look closer Myth #1: ... more...

Epoxy Helps Brands Increase Engagement with Video-Focused Platform

Written on
May 20th 2014
Author
Press Release

LOS ANGELES, May 20, 2014 (ADOTAS) – Epoxy today launches social-first video tools enabling online video creators to connect with their audience where they engage most. Integrating YouTube, Facebook, Twitter and Instagram, Epoxy boasts proprietary distribution, engagement and analytics features to help creators organically develop a fan base and drive incremental ... more...

Why Facebook’s Anonymous Login Feature is a Big Deal

Written on
May 2nd 2014
Author
Mike Daly

ADOTAS – Facebook announced a new feature called Anonymous Login earlier this week, and some may be left wondering what data is shared/exposed when they login to sites & apps with their social IDs. To address this question, Janrain has created a mini-site where anyone can get an instant visualization of ... more...

Marketers: Don’t Confuse Flash with Substance

Written on
April 3rd 2014
Author
Laurie McGrath

ADOTAS – Movie critics are a tough bunch. They rarely, if ever, are impressed with “movie magic” such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film. So it is in the marketing world. Otherwise ... more...

InMobi Reports 759 Milion Active Mobile Users, Second Only to Facebook

Written on
February 12th 2014
Author
Press Release

SINGAPORE, February 12, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising company, today announced its network growth numbers for the period ending December 31, 2013. InMobi now reaches 759 million active users per month through their mobile devices, providing advertisers with the largest global reach, after Facebook. These ... more...

Facebook’s 10th Anniversary: Will the Next Decade Surpass the First?

Written on
February 4th 2014
Author
Mike Daly

ADOTAS — With Facebook turning 10 today, founder and CEO Mark Zuckerberg offered his reflections on The Social Network’s humble beginnings and somewhat surprising evolution in a post on the site today. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; ... more...