social-network
Google+ Finally Has a Pages Feature
ADOTAS – After months of promises, promises, Google finally announced today it’s launching Google+ Pages, and in so many words, this means Google+ now offers users something equivalent to Facebook Pages. Back in August, Mashable’s Zeny Huang made a few predictions about how Google+ might trump Facebook, from an advertiser’s perspective, once [...] more...
Tapjoy Re-Emerges as App Discovery Network
ADOTAS – In attempt to enforce some kind of app purity system back in April, Apple decided to ban pay-per-install incentives from its app ecosystem after a bunch of apps that had rocketed up the App Store rankings. This took a huge chunk out of mobile ad network Tapjoy’s business, so it’s not [...] more...
Site Optimization Starters for Small Businesses
ADOTAS – In today’s age of modern technology, businesses are using every platform they can get their hands on in order to stay ahead of the curve. With so much competition on the net, it is imperative that you do everything you can to make your website stand out from [...] more...
The Importance of Social in the Shopping Process
ADOTAS – A consumer’s path to purchase has been “non-linear” for some time now. Consumers no longer follow a traditional step-by-step process from awareness to a sale. Access to digital media provides them with all the research and comparison shopping tools they could ever need. And now that social media has become a [...] more...
Why I Hate Social Media
ADOTAS – OK, maybe I don’t actually hate social media. What I don’t like is the misplaced belief in the importance of ”Liking” and “Friending” brands. Personally, I can’t think of many brands with whom I’d like to be friends. Friendship is something I reserve for physical people. Rather than “Friending” or [...] more...
I’d Like to Teach the World to Share
ADOTAS – Is a social marketing strategy synonymous with having a Facebook fan page? Brands have been able to create “legitimate” social experiences on Facebook with eager and willing audiences, but is this the only valid social framework? Perhaps we have become accustomed to the Facebook fan page format, constraining [...] more...
What’s Outside Facebook Is Inside Now
ADOTAS – You guys are never going to believe this, but Facebook wants you to share more. Here I thought CEO Mark Zuckerberg was going to come on stage last week at f8, shake his head dramatically and say, “Users, we’ve got too much of your personal information already — [...] more...
Badgeville’s Social Layer and Facebook’s Future
ADOTAS – Adotas contributor Brandt Dainow may have blown a few mental gaskets last year with his column “Why Facebook the Site Will Die,” but behind the inflammatory title was a prediction I find myself returning to time after time. Dainow suggested that the masses would eventually quit flocking to Facebook.com, [...] more...
Facebook Adds Subscribe Button, Contemplating Endorsement Marketing?
ADOTAS – Stalkers and exes around the world rejoice! Breaching Twitter’s turf, Facebook has added a subscribe button so you can follow a person’s public posts without being his/her friend. Finally I can snoop on what’s going on with Sandy Olsen, the high school prom queen who rebuffed my advances, without [...] more...
What Mobile Advertisers Can Learn From Social Media
ADOTAS – Mobile advertising is becoming an important component of the marketing mix of companies, local and global, thanks to the rapid penetration of smartphones and tablets. This article elaborates on how mobile advertisers can take cues from online social conversations and use them to gain competitive advantage. Correlation Between Advertising [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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