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YuMe & DAVE Partner In Broadband Effort

Written on: October 29th 2007
Author: Sarah Novotny

Today YuMe, an ad network created and optimized for broadband video, has announced that it has an agreement to sell and serve ads for DAVE Networks, a digital media technology platform provider. This partnership brings together two companies focused on the broadband video market. DAVE’s peer-to-peer IPTV system provides a video [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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