social-monitoring



Tech for Technophobes II: The Evolution of Ad Tech

Written on
February 20th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

UBL.org Launches Social-Infused LocationMonitor.com

Written on
November 23rd 2010
Author
Gavin Dunaway

ADOTAS – As TPMDM’s Mike Flanagan discussed yesterday, social media monitoring has become a quintessential tool for retailers, especially during the holiday season. UniversalBusinessListings.org (UBL.org), a service from Name Dynamics, is the latest to jump in the social monitoring fray with LocationMonitor.com, which offers that as well as determining the presence ... more...

Social Monitoring: Finding Out Who’s Naughty or Nice

Written on
November 22nd 2010
Author
Michael Flanagan

‘Tis the season when the naughty become separated from the nice on Santa’s twice-checked list (it’s a classic case of audience segmentation to achieve relevant targeting). While he is busy monitoring children’s behaviors and finalizing the list, local-business owners can learn a lesson or two by copying Santa’s playbook this ... more...