social-media
GetGlue Lands $12 Million in Funding
ADOTAS – Earlier today, multimedia entertainment-based social network GetGlue completed a series D round of funding, pulling in $12 million and bringing its total investment to $24 million. RHO Ventures led the round, and prior investores TimeWarner, RRE Ventures and Union Square Ventures all participated. Last year, GetGlue cleared the two-million-user [...] more...
2012: Another Year of Digital Breakthroughs?
ADOTAS - Over the last two weeks, I’ve been reviewing the predictions Fjord made at the onset of 2011 (see Part 1 and Part 2 of that review), and now, as we wrap up the first week of 2012, it seems appropriate to look forward to what can be expected [...] more...
Groupon Buys Campfire Labs in a Possible Move to Serve Small Businesses
ADOTAS – According to various reports, Groupon has acquired Campfire Labs, a startup of relatively vague ambitions that hasn’t even launched yet. Campfire Labs’ own self-description has claimed the company “wants to change the way people think of social interactions in the real world and online.” What that means, according [...] more...
Google+ Hits 62 Million Users, But How Often Do They Come Back?
ADOTAS – According to a report by Paul Allen, a Google+ “unofficial statistician” and the co-founder of Ancestry.com, Google+ now has 62 million users, and 24 percent of all of them joined in December alone. Allen explained he and his team have been keeping tabs on surnames on the network [...] more...
Can Path Unseat Facebook?: One User’s Opinion
ADOTAS – A company that has been trending these past few weeks is the newly-revamped social network Path. I was so impressed by the coverage I read that I downloaded the application on my iPhone, even though I’m not such an early adopter. Though I haven’t played that much with Path [...] more...
Predictions for 2012: Social Media Beyond IPOs
ADOTAS – Yes, social media will grow at rates that will shake even the most aggressive predictions. Yes, Facebook will go public. Some things about social media are easy to predict. But if you’re a smart marketer, you will need to get beyond the hype of IPOs and exponential growth [...] more...
Beyond the Dashboard: Online Advocacy and Offline Sales
ADOTAS – It’s the dirtiest secret in marketing today: As marketers, we know social networks and engagement have revolutionized the way individuals evaluate and engage with brands – and ultimately choose what to buy. And as marketers, we’re terrified. Social media — from blogs and forums to networks like Facebook, Twitter and [...] more...
Make Sense of Paid Social Media and Grow Your Audience
ADOTAS – Just when you think you’ve figured it out, someone changes the rules. You could probably say this for just about every online marketing tactic and medium out there. Social media, and in particular paid social media, definitely gets complicated in this way. Facebook and Twitter offer more ways [...] more...
Social Media ROI: Stop Worrying, Start Interacting
ADOTAS – It’s no secret that privacy is one of the most critical issues facing social media. It’s also well-known that social media juggernaut Facebook — after coming under pressure for lax privacy policies — responded by making it easier to keep personal information from being shared. Of course, the [...] more...
Adverse Events Shouldn’t Be a Social Barrier for Pharma
ADOTAS – Pharmaceutical companies: Face your adverse events (AE) fears. We understand pharma requires careful reporting about what is said on social channels due to compliance guidelines. In spite of that, it is absolutely critical to participate in the conversation. It’s been 15 years since conversations about social media usage [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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