social-media



Brands Bring Tricks and Treats to Instagram for Halloween

Written on
October 31st 2014
Author
Adotas

Happy Halloween! Today brands are reaching out with some spooky and creative campaigns that brands have been sharing on Instagram in honor of Halloween. Below you’ll find some of the holiday’s best and ghoulish brand Instagrams from Disneyland, Target, Jet Blue and Oreo to name a few. More examples and Halloween ... more...

PunchTab Releases 2014 Holiday Shopping Insights: 90% of Consumers Will Shop Online

Written on
October 29th 2014
Author
Adotas

With Halloween just a few days way, online shoppers are already gearing up for their biggest sales of the holiday season. PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season ... more...

Twitter Stock Drops After Less Than Stellar Third Quarter Earnings Report

Written on
October 28th 2014
Author
Adotas

Yesterday Twitter released its third quarter earnings report and though revenue was up by 114% and its user base jumped by 13 million, it wasn’t enough to swoon investors. The company’s stock fell by 11% in after-hours trading following the earnings release. “We had another very strong financial quarter” said Dick ... more...

Four Reasons for Brands to Grab an Ice Bucket

Written on
October 6th 2014
Author
Peter Friedman

If there was any doubt that creative social media campaigns could effectively move people to action and funnel attention and donations toward a good cause, the incredible success of the ALS Association’s Ice Bucket Challenge erased it. For social media practitioners who support brands, it’s a great reminder that by turning ... more...

The Hidden Meaning of Facebook’s Ad Relevance Policy

Written on
October 2nd 2014
Author
Shekhar Deo

Facebook recently unveiled a new policy that asks users to assess which ads they like or dislike, in an effort to serve up more compelling ads. On the surface, this change makes perfect sense as a way for Facebook to please its users and thus expand its advertising empire. Yet the ... more...

Social Commerce for Retailers: Helpful or Hindrance?

Written on
September 19th 2014
Author
Brad Lawless

Following Facebook’s lead, Twitter joined the instant gratification bandwagon and announced its own “Buy Now” button. Social media drives commerce, but brands struggle to tie that connection back to brick-and-mortar stores. Earlier this year, Amazon took a major step toward monetizing it’s social following with #amazoncart. Target and Nordstrom followed suit ... more...

SocialToaster joins the IZEA Exchange to Leverage Sponsored Social Marketing

Written on
July 17th 2014
Author
Press Release

(ADOTAS) July 17, 2014 – BALTIMORE, MD – SocialToaster, Inc., the leading solutions provider for social engagement and loyalty rewards programs, today announced it has selected IZEA, Inc. (OTCQB: IZEA), the leader in sponsored social, to leverage their Exchange platform to execute and manage sponsorship campaigns at scale across ... more...

Sitecore Expands Social Media Marketing Company Komfo With Majority Investment

Written on
July 8th 2014
Author
Press Release

(ADOTAS) SAN FRANCISCO– July 8, 2014 – Sitecore, the global leader in customer experience management, today announced it will offer enhanced social media management capabilities to its customers with the introduction of Sitecore  Social Powered by Komfo. Sitecore has acquired a majority stake in Komfo, a Danish social media marketing and community engagement ... more...

Why Facebook Purchased LiveRail for over $400 Million

Written on
July 7th 2014
Author
Richard L. Tso

Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle aggregator ... more...

3 Social Engagement Myths & Why You Shouldn’t Believe Them

Written on
July 3rd 2014
Author
Lance Neuhauser

ADOTAS – Social ROI is being measured incorrectly. The metrics used to represent the impact of social don’t represent the true value that it provides for your brand. I see three main myths tripping up marketers who are looking to add value to their social efforts. Let’s look closer Myth #1: ... more...