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Free Online Ad Research Library Launched

Written on
June 2nd 2008
Author
Kathleen

ADOTAS – Cramming for a presentation? Need info NOW if not sooner? Look no further. In a partnership with eMarketingPapers, ADOTAS has launched a brand spanking new (FREE!) research section with white papers on every topic under the sun – in online advertising that is. “There’s very little quality research out [...] more...

Facebook Faces Privacy Suit

Written on
June 2nd 2008
Author
Kathleen

ADOTAS – Facebook users may have more to worry about than being “poked” by long-lost “pals” from high school. According to a Canadian privacy group, the social networking site violates privacy laws, collecting more data than it needs and sharing it with interactive advertisers and others without users’ permission. “Facebook does [...] more...

Online Ads in Europe Nip at U.S. Heels

Written on
June 2nd 2008
Author
Kathleen

ADOTAS – Online advertising revenue in Europe is growing like a weed – it was up 40% to $17 billion last year, according to data released by the Interactive Advertising Bureau. The surge indicates that the European interactive advertising market is getting closer to closing the gap between it and the [...] more...

GodTube’s Got Friends in High Places

Written on
May 5th 2008
Author
Kathleen

ADOTAS – Jeez Louise! GodTube, an online video sharing and social networking aimed at Christians, has secured a whopping $30 million in a funding round from GLG Partners, paidContent.org reports. The valuation of the round is about $150 million and GodTube has previously raised $2.5 million from private investors. GodTube reportedly has [...] more...

Sorpresa Snags AOL Vet

Written on
May 1st 2008
Author
Kathleen

ADOTAS – An AOL veteran has been lassoed by Juniper Content Corp.’s Sorpresa to expand its network and grow its interactive advertising business. Sorpresa is a Spanish-language children’s network and Kate Condon has been appointed executive producer of Sorpresatv.com. Condon has been hired to boost Sorpresa’s digital community, audience reach and [...] more...

ScanScout, Clearspring To Spread Videos Like Viruses

Written on
April 29th 2008
Author
Kathleen

ADOTAS – Some online videos (LEAVE BRITNEY ALONE!) spread like viruses all by themselves. Others need a little push. ScanScout, a network for brand-safe, relevant online video advertising, is banding together with Clearspring Technologies, a widget-creating, syndication, tracking and monetizing company, to do just that. The partnership will enable viral distribution [...] more...

Scottrade Revamps Online Ad Team

Written on
April 23rd 2008
Author
Kathleen

ADOTAS – Online investment firm Scottrade has lassoed Sam Yount to oversee its online advertising strategy. Yount will report to chief marketing officer Chris Moloney. Yount will be responsible for Scottrade’s Interent display advertising, search marketing, social media plan as well as its online marketing analytics. Previously, Yount was manager of [...] more...

Break Media Forms Council To Improve Online ROI

Written on
April 22nd 2008
Author
Kathleen

ADOTAS – Break Media, an entertainment community for men, is forming a council to analyze online video advertising’s effectiveness to understand and improve the measurements of ROI in that medium. Members of the Online Video Advertising ROI Council include Ogilvy One, National Geographic Channel, AT&T, eMarketer and Initiative Media. Break Media [...] more...

Federated Gets $50M Influx, Staying Wagging Tongues

Written on
April 15th 2008
Author
Kathleen

ADOTAS – After recently eschewing a hefty ($100 mill) buyout offer and enduring weeks of rumors and speculation about its future, Federated Media Publishing has announced that it’s raised a robust $50 million in C round funding led by Oak Investment Partners.“Federated Media has a proven, profitable business model with [...] more...

EyeWonder Boosts Consumer Engagement With Ad Deal

Written on
April 15th 2008
Author
Kathleen

ADOTAS – As social media explodes and consumers become increasingly engaged with individual brands, marketers find themselves grappling with the eroding barriers that used to exist between brands and people in the days of yore. Ecommerce and emarketing solution company UpSellit today announced a partnership with rich media and interactive [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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