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GetGlue Lands $12 Million in Funding

Written on
January 11th 2012
Author
Brian LaRue

ADOTAS – Earlier today, multimedia entertainment-based social network GetGlue completed a series D round of funding, pulling in $12 million and bringing its total investment to $24 million. RHO Ventures led the round, and prior investores TimeWarner, RRE Ventures and Union Square Ventures all participated. Last year, GetGlue cleared the two-million-user [...] more...

2012: Another Year of Digital Breakthroughs?

Written on
January 5th 2012
Author
Christian Lindholm

ADOTAS - Over the last two weeks, I’ve been reviewing the predictions Fjord made at the onset of 2011 (see Part 1 and Part 2 of that review), and now, as we wrap up the first week of 2012, it seems appropriate to look forward to what can be expected [...] more...

Groupon Buys Campfire Labs in a Possible Move to Serve Small Businesses

Written on
December 29th 2011
Author
Brian LaRue

ADOTAS – According to various reports, Groupon has acquired Campfire Labs, a startup of relatively vague ambitions that hasn’t even launched yet. Campfire Labs’ own self-description has claimed the company “wants to change the way people think of social interactions in the real world and online.” What that means, according [...] more...

Google+ Hits 62 Million Users, But How Often Do They Come Back?

Written on
December 28th 2011
Author
Brian LaRue

ADOTAS – According to a report by Paul Allen, a Google+ “unofficial statistician” and the co-founder of Ancestry.com, Google+ now has 62 million users, and 24 percent of all of them joined in December alone. Allen explained he and his team have been keeping tabs on surnames on the network [...] more...

Can Path Unseat Facebook?: One User’s Opinion

Written on
December 16th 2011
Author
Uriah Av-Ron

ADOTAS – A company that has been trending these past few weeks is the newly-revamped social network Path. I was so impressed by the coverage I read that I downloaded the application on my iPhone, even though I’m not such an early adopter. Though I haven’t played that much with Path [...] more...

Predictions for 2012: Social Media Beyond IPOs

Written on
December 15th 2011
Author
Molly Glover Gallatin

ADOTAS – Yes, social media will grow at rates that will shake even the most aggressive predictions. Yes, Facebook will go public. Some things about social media are easy to predict. But if you’re a smart marketer, you will need to get beyond the hype of IPOs and exponential growth [...] more...

Beyond the Dashboard: Online Advocacy and Offline Sales

Written on
December 8th 2011
Author
David Rabjohns

ADOTAS – It’s the dirtiest secret in marketing today: As marketers, we know social networks and engagement have revolutionized the way individuals evaluate and engage with brands – and ultimately choose what to buy. And as marketers, we’re terrified. Social media — from blogs and forums to networks like Facebook, Twitter and [...] more...

Make Sense of Paid Social Media and Grow Your Audience

Written on
December 7th 2011
Author
LuRae Lumpkin

ADOTAS – Just when you think you’ve figured it out, someone changes the rules. You could probably say this for just about every online marketing tactic and medium out there. Social media, and in particular paid social media, definitely gets complicated in this way. Facebook and Twitter offer more ways [...] more...

Social Media ROI: Stop Worrying, Start Interacting

Written on
December 5th 2011
Author
Leslie Hale

ADOTAS – It’s no secret that privacy is one of the most critical issues facing social media. It’s also well-known that social media juggernaut Facebook — after coming under pressure for lax privacy policies — responded by making it easier to keep personal information from being shared. Of course, the [...] more...

Adverse Events Shouldn’t Be a Social Barrier for Pharma

Written on
November 30th 2011
Author
Greg Singh

ADOTAS – Pharmaceutical companies: Face your adverse events (AE) fears. We understand pharma requires careful reporting about what is said on social channels due to compliance guidelines.  In spite of that, it is absolutely critical to participate in the conversation. It’s been 15 years since conversations about social media usage [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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