social-media



CivicScience Report on Social Media: Who’s using which platform–and how it’s used

Written on
January 6th 2016
Author
Adotas

Beyond Facebook: Profiling Active Users of Next-Tier Social Media to Drive Smarter Marketing–a Q4 2015 Report from CivicScience. With nearly 80% of U.S. adults now using Facebook, its ability to reach large numbers of consumers across demographic, socio-economic, and geographic lines makes it a must-have advertising vehicle, akin to television or ... more...

The Power of Influencer Marketing

Written on
December 8th 2015
Author
Adotas

Adotas is pleased to present a Q&A on influencer marketing with Tony Longo, CEO of Ground Signal. Q: Why is it important for marketers to have the ability to connect in real-time with consumers and influencers? A: When brands have the ability to connect in real-time with consumers, it opens up opportunities ... more...

Pulsepoint Launches Programmatic Content Marketing Platform

Written on
June 30th 2015
Author
Adotas

PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single solution to efficiently target, distribute and optimize branded articles and videos to the right audience at unprecedented scale. The platform taps into PulsePoint’s global programmatic technology stack to ... more...

Social Media Week: Looking at How The Fusion Of Mobile Tech & Social Media Is Changing Shopping

Written on
June 8th 2015
Author
Adotas

Social Media Week–this one is from June 8th to June 12th in Los Angeles, Mexico City and Rome–is part of an international effort that brings together more than 70,000 physical attendees, 5,000 speakers and more than 1 million people connecting through social and mobile, at it’s various venues around the ... more...

Programmatic Isn’t Set It and Forget It: 3 Major Misconceptions of Automated Guaranteed Ads

Written on
May 12th 2015
Author
Todd Garland

There’s no doubt that programmatic advertising’s star is rising. The industry, which didn’t really exist five years ago, is predicted to reach $20 billion by 2016. 2014 saw programmatic ad spend top $10 billion, taking its first real steps into the mainstream spotlight. As with any new and popular ... more...

Instagram, Instamovie, Instahit?

Written on
April 22nd 2015
Author
Adotas

New work from Deutsch NY, titled: “The Benzacs” – a teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all ... more...

Viral Video Champs: Who’s making ads that get all the attention?

Written on
April 15th 2015
Author
Adotas

If you want your online video ads to take flight, you have to tell a compelling story with can’t-take-my-eyes-off-it visuals. Here are three video ads that lit up screens recently. Visible Measures tallies the stats and AdAge releases the info. For a complete list click here. #1 Take It–from ... more...

Social Login Trends Across the Web: Q1 2015

Written on
April 7th 2015
Author
Adotas

Jarain has released “Social Login Trends Across the Web: Q1 2015.” After more than 20 quarters of analyzing and reporting on the social login trends and tracking across their customers’ tens of thousands of web and mobile sites, Janrain found that last quarter’s data indicates Google+ might even up the ... more...

The State of Video Advertising: Facebook’s Rise to Dominance

Written on
April 7th 2015
Author
Adotas

Mixpo today released The State of Video Advertising: Facebook’s Rise to Dominance that looks at the latest trends behind social video advertising. The report, a combination of survey and campaign data, finds that Facebook in particular is a ripe opportunity for advertisers looking to reach video consuming audiences. In addition ... more...

Project ZeroBot: Making Clicks Real

Written on
March 25th 2015
Author
Adotas

PureClick announces the creation of Project ZeroBot, which intends to make significant strides in eliminating the problem of non-human traffic plaguing the digital advertising industry. PureClick products are designed for “PPC 2.0,” where advertisers pay only for clicks from real people with real intent. PureClick’s PureCaptcha product allows advertisers to ... more...