social-media



Programmatic Isn’t Set It and Forget It: 3 Major Misconceptions of Automated Guaranteed Ads

Written on
May 12th 2015
Author
Todd Garland

There’s no doubt that programmatic advertising’s star is rising. The industry, which didn’t really exist five years ago, is predicted to reach $20 billion by 2016. 2014 saw programmatic ad spend top $10 billion, taking its first real steps into the mainstream spotlight. As with any new and popular ... more...

Instagram, Instamovie, Instahit?

Written on
April 22nd 2015
Author
Adotas

New work from Deutsch NY, titled: “The Benzacs” – a teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all ... more...

Viral Video Champs: Who’s making ads that get all the attention?

Written on
April 15th 2015
Author
Adotas

If you want your online video ads to take flight, you have to tell a compelling story with can’t-take-my-eyes-off-it visuals. Here are three video ads that lit up screens recently. Visible Measures tallies the stats and AdAge releases the info. For a complete list click here. #1 Take It–from ... more...

Social Login Trends Across the Web: Q1 2015

Written on
April 7th 2015
Author
Adotas

Jarain has released “Social Login Trends Across the Web: Q1 2015.” After more than 20 quarters of analyzing and reporting on the social login trends and tracking across their customers’ tens of thousands of web and mobile sites, Janrain found that last quarter’s data indicates Google+ might even up the ... more...

The State of Video Advertising: Facebook’s Rise to Dominance

Written on
April 7th 2015
Author
Adotas

Mixpo today released The State of Video Advertising: Facebook’s Rise to Dominance that looks at the latest trends behind social video advertising. The report, a combination of survey and campaign data, finds that Facebook in particular is a ripe opportunity for advertisers looking to reach video consuming audiences. In addition ... more...

Project ZeroBot: Making Clicks Real

Written on
March 25th 2015
Author
Adotas

PureClick announces the creation of Project ZeroBot, which intends to make significant strides in eliminating the problem of non-human traffic plaguing the digital advertising industry. PureClick products are designed for “PPC 2.0,” where advertisers pay only for clicks from real people with real intent. PureClick’s PureCaptcha product allows advertisers to ... more...

Barely Branded & Totally Viral Video (sort of) Ads

Written on
March 23rd 2015
Author
Adotas

Here are two great examples of how fabulously creative video advertising can make you part of a worldwide discussion about issues that matter –and your product or mission. If you create something catchy enough, viewers will be compelled to share it–over and over. One of the most popular ads that ... more...

A 16-Brand Bracket for March Madness to Measure Social Media Activity of Sponsors

Written on
March 17th 2015
Author
Adotas

In the spirit of March Madness, AddThis has created their own Brand Bracket, pitting 16 of the tournament sponsors against each other. Victories will be  measured by social media and content sharing activity. Look for follow up news on this tournament’s losers and winners, here, at adotas.com. Anytime someone shares, ... more...

Is Digital Marketing Outdated?

Written on
March 12th 2015
Author
Adotas

Sitecore has released a new e-book, “Discover Experience Marketing.” It explains the changes that have made digital marketing yesterday’s news and why experience marketing is the industry vanguard (and how to get on board!). The authors assert that today’s consumers make little to no distinction between the digital and the real, ... more...

FBX Cleans House–Sort Of: Shadow Access Allowed for Some

Written on
March 4th 2015
Author
Adotas

True: Facebook delisted over 15 companies from Facebook Exchange and from now on just 12 companies have bragging rights about their access to the desktop news feed and right rail ad space, the components of the FBX inventory pool. Also True: There’s a new set of players who get to live ... more...