social-media-monitoring



4 Things Your Social Media Team Can Learn From Amanda Bynes

Written on
June 5th 2013
Author
Synthesio

ADOTAS – Chances are, if you’ve been anywhere near a computer, TV, newspaper or magazine in the last couple months, you’re more than aware of the ongoing Amanda Bynes’ meltdown on social media. At first glance Amanda’s newfound bizarre and offensive social media presence may seem alien and unrelatable – ... more...

Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined

Written on
May 21st 2013
Author
Adotas

ADOTAS — The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook Home operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. The Xbox has sparked ... more...

Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short

Written on
May 16th 2013
Author
Frédéric Jahard

ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, ... more...

Infographic: 77% of Brand Images Shared on Twitter Don’t Mention the Brand

Written on
April 29th 2013
Author
Adotas

ADOTAS – LTU Technologies compiled the research an infographic showing that 36% of all links shared on Twitter are now images. But what’s causing concern for marketers is that up to 77% of brand images are shared without tags or comments referencing the brand name. Since most Twitter analytics platforms only ... more...

AFAIK: Silverpop, C Squared, SponsorPay, sparks & honey, Visible Technologies

Written on
April 24th 2013
Author
Mike Daly

ADOTAS – Here’s the digital heads-up on the latest industry happenings: SilverpopTM, a digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced it has received $25 million in new funding. With these additional funds, the company will continue to accelerate its growth and customer success across the ... more...

AFAIK: Forbes’ Most Promising Firms, Opera, Affiliate Window, Brandwatch, Rakuten LinkShare, Anametrix, Dachis Group, Marketing Zen, Datonics, MediaMath, IMN

Written on
February 8th 2013
Author
Mike Daly

Here’s what’s charting now on the digital marketing hit parade: Rocket Fuel was named No. 4 on the 2013 Forbes Most Promising Companies in America. Rocket Fuel was the top-ranked of six digital ad companies in the top 50, which also includes OpenX (7), Adroll (30), ShareThis (35), Rubicon (40) and ... more...

BBN Selects Visible Intelligence Platform to Power Social Media Listening Solution for B2B Marketers

Written on
October 15th 2012
Author
Press Release

LAS VEGAS/DMA (October 15, 2012) — Visible Technologies®, a leader in social media monitoring and analytics, today announced that BBN, an industry pacesetter in large-scale digital marketing solutions for business-to-business marketers, has selected the Visible Intelligence™ Platform and content from LexisNexis® to power its “SNAP” (Social Network Assessment Platform). DMA ... more...

Video: “Future of Engagement” Learns What Makes Curated Content More Engaging

Written on
July 20th 2012
Author
Brian LaRue

ADOTAS - In this installment of the video series The Future of Engagement, host and Influence People chief Murray Newlands sits down with Ian Karnell, president of interest graph marketing firm BuzzHoney, to discuss how brands and organizations might learn about what kind of content engages their intended audience, so ... more...

Radian6 Analyzes the Action Around Obama’s Twitter Town Hall

Written on
July 6th 2011
Author
Gavin Dunaway

ADOTAS – In the most exciting outreach to the public since presidential hopeful Bill Clinton appeared on MTV (my god, I’m old), President Barack Obama is hosting a “Twitter town hall” this afternoon in which he will take questions (140 characters or less — no followups!) marked with an #askobama from the ... more...

Got Funds? BuzzLogic Grabs Another $7.8 Million

Written on
May 25th 2011
Author
Gavin Dunaway

ADOTAS – BuzzLogic garnered $7.8 million from a Series C round of financing led by Bridgescale Partners that also included participation from Adams Capital Management and existing investors. Investment banker Bob Colman supplemented the round while BuzzLogic also secured debt financing from Bridge Bank. The social media monitor turned blog advertising ... more...