social-media-marketing
Social media marketing succeeding
ADOTAS — Though its use in advertising is still evolving, evidence is emerging that social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce. “The beauty of social networks is that they are a place where nearly any marketing goal can be achieved, with nearly [...] more...
Wenda Harris Millard *temporarily heads to MySpace
ADOTAS — In the continued shakeup of the declining social network, the online advertising veteran Wenda Harris Millard *will now be temporarily overseeing all advertising sales. According to Kara Swisher, Harris, who is president of New York- and Los Angeles-based media consultancy Media Link, will also remain at Media Link. [...] more...
Social Media or Bust: News Through the Eyes of Gen Y
ADOTAS — A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around the [...] more...
Gary Vaynerchuk: social media is like the butchers of the ’50s
ADOTAS — I stopped by the Hill Country in Midtown yesterday for a Buddy Media event. The social media company was touting it’s new offering Twitter Management System. It allows brand advertisers to identify, analyze and engage based on Twitter trends and conversations versus their competitors. It will compliment Buddy Media’s [...] more...
Real time not the only time for brands
ADOTAS — Last month I wrote about how Twitter has ushered in the cultural awareness of what’s possible in real time on the web. The real-time web, while still not searchable, is, in fact, here. And for a marketer, it’s difficult. And that’s putting it lightly. Truth is, it’s hard to [...] more...
Brand awareness for teens and tweens
ADOTAS — TV still holds the attention of teens and tweens, though they rely on friends for the next cool thing. Most teens and tweens, 85 percent, believe that people will buy or use a specific product because it is mentioned on TV, according to a new study by Pangea Media, [...] more...
Tagged tagged by Attorney General Andrew Cuomo
ADOTAS — Was it a massive mistake now being exploited by a politician (not-so) covertly aiming for a governorship or a nasty spam play that a social networking site didn’t think would be investigated? We’ll find out now. Over the past month, the Attorney General’s Office has been investigating Tagged’s use [...] more...
Can trust turn into online advertising dollars?
ADOTAS — If it did, advertisers would be putting more money toward social networks, blogs and sites that have product reviews. According to the latest numbers in Nielsen, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising. Ninety percent or consumers surveyed noted [...] more...
Facebook getting Grandpa and Grandma, tots flee
ADOTAS — It feels like a social network kind-of-day, despite the fact that the numbers below seem to indicate that at least Facebook is walking into its autumn years. According to Istrategy Labs, Facebook’s social Ads platform numbers show that the number of 55+ users grew 513.7 percent in the last [...] more...
Viralheat launches social media monitoring service
ADOTAS — The affordable service has a set of features that allows users to know what is being discussed in the blogosphere at a low price point with monitoring and analysis of 200 video sites, Twitter, and real-time search of blogs and Web sites. Users can keep tabs on their brand, competitors, employees and [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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