social-media-marketing



SocialToaster joins the IZEA Exchange to Leverage Sponsored Social Marketing

Written on
July 17th 2014
Author
Press Release

(ADOTAS) July 17, 2014 – BALTIMORE, MD – SocialToaster, Inc., the leading solutions provider for social engagement and loyalty rewards programs, today announced it has selected IZEA, Inc. (OTCQB: IZEA), the leader in sponsored social, to leverage their Exchange platform to execute and manage sponsorship campaigns at scale across ... more...

Sitecore Expands Social Media Marketing Company Komfo With Majority Investment

Written on
July 8th 2014
Author
Press Release

(ADOTAS) SAN FRANCISCO– July 8, 2014 – Sitecore, the global leader in customer experience management, today announced it will offer enhanced social media management capabilities to its customers with the introduction of Sitecore  Social Powered by Komfo. Sitecore has acquired a majority stake in Komfo, a Danish social media marketing and community engagement ... more...

Why Facebook Purchased LiveRail for over $400 Million

Written on
July 7th 2014
Author
Richard L. Tso

Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle aggregator ... more...

3 Social Engagement Myths & Why You Shouldn’t Believe Them

Written on
July 3rd 2014
Author
Lance Neuhauser

ADOTAS – Social ROI is being measured incorrectly. The metrics used to represent the impact of social don’t represent the true value that it provides for your brand. I see three main myths tripping up marketers who are looking to add value to their social efforts. Let’s look closer Myth #1: ... more...

ATTENTION Launches Social Marketing Practice for Regulated Industries

Written on
June 19th 2014
Author
Press Release

New York, June 19, 2014 (ADOTAS) – Major hurdles for regulated industries looking to communicate with consumers via social media can now be overcome. Attention, a full-service social media marketing agency within the kbs+ family has launched Reg-SM, specializing in compliance, governance and communication in the use of social and mobile ... more...

Spredfast Expands Operations in Europe, Adds VP of EMEA

Written on
February 13th 2014
Author
Press Release

AUSTIN, Texas, February 13, 2014 (ADOTAS) – Spredfast, the leading independent social relationship platform, today announced its entrance into Europe with the opening of its first office in the United Kingdom. Among the more than 300 enterprise brands that choose Spredfast to manage their strategic social programs, many are already ... more...

Location Wars: The Strategy Behind Locations and Check-ins

Written on
October 11th 2013
Author
Eileen Bernardo

ADOTAS – Browse through your personal social media feeds (Facebook, Instagram, Yelp, Foursquare, etc.). It’s very likely that at least one of your friends or connections has checked in at a restaurant, park, or local venue.  Social media today not only allows us to update how we are feeling or ... more...

Maximizing Sales and Marketing Opportunities through Social Channels

Written on
October 7th 2013
Author
Dick Beedon

ADOTAS — Personal connectivity through social sites and mobile devices has exploded on a scale that was simply unfathomable less than 10 years ago. Now, the ability to connect with one another in an instant as part of a massive global community supersedes geographic boundaries. However, in order to thrive in ... more...

4 Overlooked Ways to Become an Elite Social Brand in B2B

Written on
October 2nd 2013
Author
John Lee

ADOTAS – When it comes to social media marketing, there’s this unshakeable sense that we’re not quite there yet. You know what I mean: That nagging feeling, from the CMO down, that we could – and should – be doing better, especially in B2B. That’s because while social has reached a level ... more...

Soccer And Social Media: An Interview With Lisa Bregman, Manager, Digital & Social Media For LA Galaxy

Written on
July 10th 2013
Author
Alec Green

ADOTAS – When LA Galaxy signed David Beckham in 2007, the team instantly went from one of the most well-established and successful clubs in Major League Soccer (MLS) to a global brand with worldwide media interest and fan support.  2007 was also around the time when social media began to gain steam ... more...