social-media-marketing



Barely Branded & Totally Viral Video (sort of) Ads

Written on
March 23rd 2015
Author
Adotas

Here are two great examples of how fabulously creative video advertising can make you part of a worldwide discussion about issues that matter –and your product or mission. If you create something catchy enough, viewers will be compelled to share it–over and over. One of the most popular ads that ... more...

A 16-Brand Bracket for March Madness to Measure Social Media Activity of Sponsors

Written on
March 17th 2015
Author
Adotas

In the spirit of March Madness, AddThis has created their own Brand Bracket, pitting 16 of the tournament sponsors against each other. Victories will be  measured by social media and content sharing activity. Look for follow up news on this tournament’s losers and winners, here, at adotas.com. Anytime someone shares, ... more...

FBX Cleans House–Sort Of: Shadow Access Allowed for Some

Written on
March 4th 2015
Author
Adotas

True: Facebook delisted over 15 companies from Facebook Exchange and from now on just 12 companies have bragging rights about their access to the desktop news feed and right rail ad space, the components of the FBX inventory pool. Also True: There’s a new set of players who get to live ... more...

Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent

Written on
February 26th 2015
Author
Adotas

Fluent conducted a survey of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, find out whether they have embraced shopping on smartphones, and gain insight into how brands can improve their handheld shopping experiences. KEY FINDINGS: 1. More than half of respondents said they ... more...

Social News, Do’s, and Views

Written on
February 18th 2015
Author
Adotas

OUCH! Pinterest to Remove Affiliate Links, Redirects and Trackers! Pinterest is a social network that’s been very good for affiliate marketers. But recently Pinterest declared, “we are removing affiliate links to ensure we’re providing the best possible experience for Pinners. Recently, we observed affiliate links and redirects causing ... more...

When Customer Care Gets Social…

Written on
February 10th 2015
Author
Adotas

Janrain, the provider of Customer Identity Management technology, launched their Customer Care Portal, an administrative tool for Customer Care teams to view and access social profile data on their customer base. For the first time, Customer Care agents can understand the psychographic characteristics of their customers, including ‘Likes,’ interests, and ... more...

Digital Trends 2015: Report From Ecoconsultancy & Adobe

Written on
February 3rd 2015
Author
Adotas

IN A NUTSHELL: A focus on customer experiences is the must for 2015 and beyond, considered even more important than mobile and content marketing. Adobe joined forces with Econsultancy to issue this year’s Digital Trends 2015 report. They discovered where over 6000 marketers are focusing their digital efforts. For the complete ... more...

Taykey Raises $15 Million In Latest Funding Round, Brings Total Funding Up To $32 Million To Date

Written on
January 20th 2015
Author
Adotas

Today, Business Insider reported that New York-based social trends-based adtech startup Taykey announced it had raised a $15 million funding round, bringing its total funding to date up to $32 million. The latest investment comes from Eric Schmidt’s venture arm Innovation Endeavors and MSR Capital, and from current Taykey investors including ... more...

Digimind Partners with Hootsuite to Provide Powerful Social Listening and Engagement Platform

Written on
January 20th 2015
Author
Adotas

Today Digimind, a leading global social media monitoring company,  announced a strategic partnership with Hootsuite, the world’s most widely used social relationship platform. This product integration will offer brands a comprehensive social media listening and engagement solution from one unified interface in order to manage their social ... more...

Understanding The Structure of Big Data

Written on
January 16th 2015
Author
David F. Giannetto

To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself. Social platforms make a significant amount of ... more...