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social-media-marketing

Film.com, RollingStone.com Get Social With Pluck

Written on: May 15th 2008
Author: Kathleen

ADOTAS – Pluck Corp., a social media services provider, announced a deal to power social media capabilities for Film.com and RollingStone.com – representing a combined monthly audience of more than 10 million. “Our primary focus is delivering the very best in high-quality social entertainment and editorial content to millions of viewers [...] more...

More Eyeballs on MySpace, Ad Revenue Still Weak

Written on: May 8th 2008
Author: Kathleen

ADOTAS – Shocker: it’s still hard to push ads on social networks. But the audience certainly keeps coming back for more (especially at MySpace). Hitwise reports that MySpace is the indubitable champion of the social networking space, getting 73.82% of the market share domestically in April. The runners-up: Facebook with 14.8%, [...] more...

User-Generated Contests: A Guide to Success

Written on: May 7th 2008
Author: Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] more...

PopularMedia Helps Advertisers Leverage Chatty Cathies

Written on: May 6th 2008
Author: Kathleen

ADOTAS – Pssst, have you heard? Launching word-of-mouth marketing campaigns has become de rigueur for interactive advertisers. PopularMedia, a social media marketing solutions provider, has announced the launch of a new suite of products to help advertisers maximize the impact (read: boost the revenue) of word-of-mouth channels through social networks. “Marketers [...] more...

Features

Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
So You Think SMS Is Dying? Think Again… May 14th 2008
Interactive Creative Skills Every Agency Needs May 13th 2008

Features Archive

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...