social-media-marketing



Taykey Raises $15 Million In Latest Funding Round, Brings Total Funding Up To $32 Million To Date

Written on
January 20th 2015
Author
Adotas

Today, Business Insider reported that New York-based social trends-based adtech startup Taykey announced it had raised a $15 million funding round, bringing its total funding to date up to $32 million. The latest investment comes from Eric Schmidt’s venture arm Innovation Endeavors and MSR Capital, and from current Taykey investors including ... more...

Digimind Partners with Hootsuite to Provide Powerful Social Listening and Engagement Platform

Written on
January 20th 2015
Author
Adotas

Today Digimind, a leading global social media monitoring company,  announced a strategic partnership with Hootsuite, the world’s most widely used social relationship platform. This product integration will offer brands a comprehensive social media listening and engagement solution from one unified interface in order to manage their social ... more...

Understanding The Structure of Big Data

Written on
January 16th 2015
Author
David F. Giannetto

To identify the real value of an influencer (or similar complex questions), the entire organization must understand what data they can retrieve from social and mobile platforms, and what can be derived from big data. They must understand the structure of big data itself. Social platforms make a significant amount of ... more...

Without Ads, Your Favorite Websites Are Just Blank Pages

Written on
January 6th 2015
Author
Ted Dhanik

For two hours a few weeks ago, major news websites were devoid of advertisements after a software glitch brought down Google’s DoubleClick ad server. Twitter celebrated under #dfpocalypse, and Quartz writer Leo Mirani declared, “This is what the web looks like without ads”. He took screenshots of The Atlantic, The ... more...

How to Use Search Data to Turbocharge Twitter Ads

Written on
January 1st 2015
Author
Brenda Ton

Did you know there are 2.1 billion searches on Twitter every day?  Millions of people use Twitter search to stay informed of the latest news and trends. Because Twitter is a key search site, using keyword data to target campaigns on Twitter Ads is the best way to drive engagement ... more...

Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns

Written on
December 26th 2014
Author
Adotas

From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F12%2Fawesome-adweek-infographic-on-2014s-smart-social-media-campaigns%2F'; addthis_title = 'Awesome%21+ADWEEK+Infographic+on+2014%26%238242%3Bs+Smart+Social+Media+Campaigns'; addthis_pub ... more...

Who Says You Can’t Buy Friends?

Written on
December 23rd 2014
Author
Adotas

Social Reality, Inc. specializes in automated digital platform technology and social management software for Internet advertising.  They’re boosting their social standing by acquiring Five Delta—a privately held company that specializes in the execution and management of media buys across all social platforms. Five Delta has developed patent pending technology that will ... more...

Parllay Unveils Comprehensive Content Marketing & Social Merchandising Ecosystem

Written on
December 11th 2014
Author
Press Release

Parllay, the brand and audience engagement company, today announced general availability of its social marketing ecosystem of products including Parllay Studio and Parllay Channels. Parllay Studio is a complete content marketing and trend Intelligence platform powered by a semantic knowledge engine. Parllay Channels is a content aggregation, product discovery and ... more...

Facebook’s Updated Newsfeed in January Means New Challenges For Social Marketers

Written on
December 4th 2014
Author
Adotas

On its blog, Facebook announced that beginning in January 2015, users will see less promoted page content in their News Feeds. The change comes from a survey Facebook conducted with its users “Why we often look to people on Facebook to tell us how we can improve,” the company said in ... more...

Twitter Makes E-Commerce More Social With Announcement of Twitter Offers

Written on
November 25th 2014
Author
Adotas

In a blog post earlier today, Twitter announced that it will be dipping its toe in the e-commerce pool with the announcement of Twitter Offers. The update comes on the heels of the social media company acquiring payments infrastructure company CardSpring last July. “Over the past year, we’ve thought a lot ... more...