social-media-marketing



Spredfast Expands Operations in Europe, Adds VP of EMEA

Written on
February 13th 2014
Author
AdotasWire

AUSTIN, Texas, February 13, 2014 (ADOTAS) – Spredfast, the leading independent social relationship platform, today announced its entrance into Europe with the opening of its first office in the United Kingdom. Among the more than 300 enterprise brands that choose Spredfast to manage their strategic social programs, many are already ... more...

Location Wars: The Strategy Behind Locations and Check-ins

Written on
October 11th 2013
Author
Eileen Bernardo

ADOTAS – Browse through your personal social media feeds (Facebook, Instagram, Yelp, Foursquare, etc.). It’s very likely that at least one of your friends or connections has checked in at a restaurant, park, or local venue.  Social media today not only allows us to update how we are feeling or ... more...

Maximizing Sales and Marketing Opportunities through Social Channels

Written on
October 7th 2013
Author
Dick Beedon

ADOTAS — Personal connectivity through social sites and mobile devices has exploded on a scale that was simply unfathomable less than 10 years ago. Now, the ability to connect with one another in an instant as part of a massive global community supersedes geographic boundaries. However, in order to thrive in ... more...

4 Overlooked Ways to Become an Elite Social Brand in B2B

Written on
October 2nd 2013
Author
John Lee

ADOTAS – When it comes to social media marketing, there’s this unshakeable sense that we’re not quite there yet. You know what I mean: That nagging feeling, from the CMO down, that we could – and should – be doing better, especially in B2B. That’s because while social has reached a level ... more...

Soccer And Social Media: An Interview With Lisa Bregman, Manager, Digital & Social Media For LA Galaxy

Written on
July 10th 2013
Author
Alec Green

ADOTAS – When LA Galaxy signed David Beckham in 2007, the team instantly went from one of the most well-established and successful clubs in Major League Soccer (MLS) to a global brand with worldwide media interest and fan support.  2007 was also around the time when social media began to gain steam ... more...

Janrain Announces ‘Login with Amazon’ Integration

Written on
May 30th 2013
Author
AdotasWire

PORTLAND, OR., May 30, 2013 (ADOTAS) – Janrain, a leading provider of user management solutions for the social web, today announced integration with Login with Amazon.  Online retailers, consumer brands and others using the Janrain User Management Platform (JUMP) can now make it fast and easy for customers to ... more...

Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens

Written on
April 28th 2013
Author
Richard L. Tso

ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in an ... more...

Linqia, AppGlu and SpyderLynk Win ad:tech SF Startup Spotlight Competition

Written on
April 25th 2013
Author
Adotas

ADOTAS – ad:tech San Francisco 2013 extended its commitment to highlighting pioneering technology and service with the return of Startup Spotlight, a competition to find the most innovative companies in the digital marketing field. General Mills and Wonderful Pistachios each chose a startup winner to bring their pitch in-house. Linqia won ... more...

Eight Startups to Compete for Two Innovation Awards at ad:tech San Francisco

Written on
April 9th 2013
Author
Mike Daly

ADOTAS – ad:tech San Francisco has partnered with Roll Global and General Mills to find and reward the most innovative young companies in digital marketing: The ad:tech Startup Spotlight Series competition will happen live at conference this Tuesday and Wednesday. Eight finalists will be chosen from more than 50 submissions, with four ... more...

Adotas Poll: 2013 Will Be a Big Year for Programmatic Premium

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – In our most recent poll, we asked our readers, “Do you plan to do more programmatic trading of premium inventory in the coming year?” The results: Yes (98%) No (2%). Our new poll question is: “Will Facebook’s new ‘Home’ family of apps enable the company to overtake Google as the leader in ... more...