social-media-manager



Who Should Run Your Brand’s Social Media?

Written on
February 13th 2013
Author
Katja Wald

Gone are the days when daily social media tasks could be added to another marketing professionals’ list of job responsibilities. Today’s social media audience is savvy; they know when your approach to social media lacks commitment. Once that perception takes hold in your target community, you’ll lose them along with ... more...

Can You Afford to Quit Facebook?

Written on
June 1st 2011
Author
Blue Phoenix Media

BLUE PHOENIX – Holiday weekends are a time for a lot of rest and relaxation. For many, it’s also a time to mull lifestyle changes. And for some, one major lifestyle change might be finding a way to disconnect from the internet and plug back into the real world–one social ... more...

Social Media Manager: Marketing’s New Left Tackle

Written on
May 11th 2011
Author
Dave Coffey

ADOTAS – About 10 years ago, around the time that the dot.com bubble burst, many advertising agencies and holding companies made wise investments in research and technology groups. These research groups embraced a new financial structure within the agency, focusing on becoming a profit center rather than simply an expense. By ... more...