social-media-analytics



Frito-Lay, American Airlines and Deep Focus Turn to Unmetric for Social Analytics

Written on
February 18th 2014
Author
Press Release

NEW YORK, February 18, 2014 (ADOTAS) – Unmetric, the company that helps global brands understand how they stack up against their competition on social media, nearly tripled its client base in the last year, and Q4 was a record quarter in terms of revenue growth and new client wins – a clear signal ... more...

Socialbakers Appoints Neil Weston as Chief Operating Officer

Written on
November 18th 2013
Author
Mike Daly

NEW YORK,  November 18, 2013 (ADOTAS) — Socialbakers, the world’s leading social media analytics company, today appointed Neil Weston as Chief Operating Officer. Neil joins Socialbakers to help drive growth within the business for both its SaaS and custom analytics clients. Weston (pictured) brings over 20 years executive and sales management experience ... more...

AFAIK: Forbes’ Most Promising Firms, Opera, Affiliate Window, Brandwatch, Rakuten LinkShare, Anametrix, Dachis Group, Marketing Zen, Datonics, MediaMath, IMN

Written on
February 8th 2013
Author
Mike Daly

Here’s what’s charting now on the digital marketing hit parade: Rocket Fuel was named No. 4 on the 2013 Forbes Most Promising Companies in America. Rocket Fuel was the top-ranked of six digital ad companies in the top 50, which also includes OpenX (7), Adroll (30), ShareThis (35), Rubicon (40) and ... more...

BBN Selects Visible Intelligence Platform to Power Social Media Listening Solution for B2B Marketers

Written on
October 15th 2012
Author
Press Release

LAS VEGAS/DMA (October 15, 2012) — Visible Technologies®, a leader in social media monitoring and analytics, today announced that BBN, an industry pacesetter in large-scale digital marketing solutions for business-to-business marketers, has selected the Visible Intelligence™ Platform and content from LexisNexis® to power its “SNAP” (Social Network Assessment Platform). DMA ... more...

Report: 6 Best Practices for 10X Greater Fan Growth

Written on
September 7th 2012
Author
Mike Daly

Wildfire has issued a new report on how average brands leverage social marketing to become “Superbrands.” The report explains how on average, every “sharer” or “advocate” spreads a campaign to 14 more people, and the top-performing social brands have found a way to turn more of their fans into sharers and ... more...

Socialbakers Has New Ingredient With SocialRSS Acquisition

Written on
October 27th 2011
Author
Gavin Dunaway

ADOTAS – On the heels of its acquisition of social analytics service Checkfacebook.com, Socialbakers has purchased SocialRSS, the most popular RSS reader application on Facebook. SocialRSS is a pretty literal name — the tool allows both Facebook users and brands to add RSS feeds from sites across the Internet to their walls, ... more...

Buddy Media Acquires Spinback to Answer Social ROI Riddle

Written on
May 12th 2011
Author
Gavin Dunaway

ADOTAS – To help clients answer the riddle that is social media ROI, Buddy Media – maker of a social network management platform for brands, and Facebook page manager of choice for eight of the top 10 global advertisers — has acquired Spinback, a social commerce and analytics platform, for an undisclosed amount. Spinback ... more...