social-marketing



Facebook Puts the Brakes on Free Organic Search for Pages

Written on
April 1st 2014
Author
Richard L. Tso

ADOTAS – Marketing has become increasingly social, and companies rely on creating a low-cost brand presence on social networks like Facebook, Twitter, Vine and LinkedIn as valuable sources of driving engagement through earned media. The Facebook Pages model sparked an entire industry and the creation of firms like Buddy Media ... more...

Spredfast Launches Partner Program to Deliver Industry’s Most Robust and Integrated Social Platform

Written on
March 25th 2014
Author
AdotasWire

AUSTIN, TX – March 25, 2014 (ADOTAS) – Spredfast, the leading independent social relationship platform, today announced the launch of the Spredfast Partner Program, which is designed to give enterprise brands unfettered access to the industry’s best-of-breed tools and technologies. Spredfast already partners with many of the industry’s leading social technologies ... more...

Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing

Written on
March 25th 2014
Author
Dave Hawley

ADOTAS – Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of snow.” ... more...

Big Brands and the Business Benefits of Social Media: Pt. 2

Written on
March 14th 2014
Author
Trevor LaTorre

ADOTAS (Second of three parts) – Yesterday, >we covered the business benefits of Facebook, Twitter, and Google+. In this installment, we’ll cover Pinterest, Instagram, and Vine, all of which are primarily image- and/or video-based platforms. This article shows digital marketers and social media managers how to strategically implement Pinterest, Instagram, ... more...

Five Tips for Empowering Brand Advocates to Create Effective Content

Written on
February 13th 2014
Author
Dave Hawley

ADOTAS — These days, consumers are increasingly tuning out traditional marketing, which is why savvy marketers are turning to original content to increase brand awareness and drive sales. It’s a move that resonates with potential customers: 78% of consumers believe that brands that provide original content are interested in building ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

Brands Account For 40% of Top 1,000 Most Shared Instagram Videos, Reports Unruly

Written on
October 23rd 2013
Author
AdotasWire

NEW YORK, LONDON, PARIS, STOCKHOLM, October 23, 2013 (ADOTAS) — Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly. The social video marketing platform found that more than 80 different brands — including Samsung, ... more...

Digimarc Share Launches in HGTV Magazine; Readers Can Buy, Tweet and Pin ‘Deals’ from Print

Written on
October 21st 2013
Author
AdotasWire

BEAVERTON, ORE.,  October 21, 2013 (ADOTAS)  – Digimarc Corporation (NASDAQ: DMRC) today announced Digimarc Share, a simple new way for consumers to share print content online with friends. Digimarc Share, part of the Digimarc® Discover solution, will make its debut in the November issue of HGTV Magazine with a special nine-page ... more...

Study: Paid Media Increases Facebook Organic and Viral Impressions 200%

Written on
October 14th 2013
Author
AdotasWire

PORTLAND, OR., October 14, 2013 (ADOTAS) – ShopIgniter, the company that is transforming how brands advertise to social mobile consumers, announced recently the findings of a first-ever benchmark analysis of over 2,000 Facebook News Feed posts from Q1 and Q2 2013 and their over 2 billion impressions and post-click performance. Chief among ... more...