social-marketing



New Facebook Right-Hand-Side Ads Prove Bigger is Better

Written on
September 11th 2014
Author
Sam Barnett

At the end of June Facebook started rolling out their new bigger right hand side (RHS) ad size boasting that, in their tests, it increased engagement by up to 3x. Up to 3x increase might be a bit generous but performance on US retail campaigns on RHS has definitely improved ... more...

AddThis Opens New Online Tools Marketplace

Written on
June 18th 2014
Author
Press Release

VIENNA, Va., June 18, 2014 (ADOTAS)–AddThis today announced a new online marketplace featuring tools that enable online publishers to serve more targeted and relevant content to website visitors. The company has also expanded its offerings of recommended content and has enhanced its analytics dashboard. Within the marketplace, customers will find the ... more...

Social Apps: What You Can Learn from the Best

Written on
June 13th 2014
Author
Suhail Doshi

ADOTAS – Everyone knows that staying afloat in the Social world is rough — in a landscape littered with the abandoned Friendster and MySpace profiles of yore, running a social app can be an intimidating challenge. In order to beat the competition, it’s necessary to know not just what they’re ... more...

Curalate Secures $8.6 Million in Series B Funding Led by NEA

Written on
June 9th 2014
Author
Press Release

PHILADELPHIA, June 9, 2014 (ADOTAS) – Curalate, the leading visual analytics and marketing platform, has secured $8.6 million in Series B financing, bringing its total funding to $12.5 million. NEA led the round with participation from First Round Capital, MentorTech Ventures and Vayner RSE, Gary Vaynerchuck’s new $25 million fund. Vaynerchuck will serve as a ... more...

Facebook Ads Study: Reach Trumps Engagement Optimization

Written on
May 22nd 2014
Author
Mike Daly

ADOTAS — SocialCode has just released a new report on Facebook Ads and how to make them drive branding and offline sales. The report, “For Branding Campaign ROI, Engagement Optimization Isn’t the Best Bet,” explores the challenge that comes with so-called “engagement metrics,” which the authors content is a red herring for ... more...

Facebook Puts the Brakes on Free Organic Search for Pages

Written on
April 1st 2014
Author
Richard L. Tso

ADOTAS – Marketing has become increasingly social, and companies rely on creating a low-cost brand presence on social networks like Facebook, Twitter, Vine and LinkedIn as valuable sources of driving engagement through earned media. The Facebook Pages model sparked an entire industry and the creation of firms like Buddy Media ... more...

Spredfast Launches Partner Program to Deliver Industry’s Most Robust and Integrated Social Platform

Written on
March 25th 2014
Author
Press Release

AUSTIN, TX – March 25, 2014 (ADOTAS) – Spredfast, the leading independent social relationship platform, today announced the launch of the Spredfast Partner Program, which is designed to give enterprise brands unfettered access to the industry’s best-of-breed tools and technologies. Spredfast already partners with many of the industry’s leading social technologies ... more...

Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing

Written on
March 25th 2014
Author
Dave Hawley

ADOTAS – Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of snow.” ... more...

Big Brands and the Business Benefits of Social Media: Pt. 2

Written on
March 14th 2014
Author
Trevor LaTorre

ADOTAS (Second of three parts) – Yesterday, >we covered the business benefits of Facebook, Twitter, and Google+. In this installment, we’ll cover Pinterest, Instagram, and Vine, all of which are primarily image- and/or video-based platforms. This article shows digital marketers and social media managers how to strategically implement Pinterest, Instagram, ... more...

Five Tips for Empowering Brand Advocates to Create Effective Content

Written on
February 13th 2014
Author
Dave Hawley

ADOTAS — These days, consumers are increasingly tuning out traditional marketing, which is why savvy marketers are turning to original content to increase brand awareness and drive sales. It’s a move that resonates with potential customers: 78% of consumers believe that brands that provide original content are interested in building ... more...