social-marketing-strategy



4 Overlooked Ways to Become an Elite Social Brand in B2B

Written on
January 16th 2014
Author
John Lee

ADOTAS – When it comes to social media marketing, there’s this unshakeable sense that we’re not quite there yet. You know what I mean: That nagging feeling, from the CMO down, that we could – and should – be doing better, especially in B2B. That’s because while social has reached a ... more...

The Key Ingredient to Successful Engagement Campaigns

Written on
November 16th 2012
Author
Jay Acunzo

Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the need for engagement by offering tools to structure a campaign, market to an audience, and measure results. Campaigns like video upload contests ... more...