social-intelligence



Social Intelligence Company 4C Announces $5M Series B Funding

Written on
January 21st 2014
Author
AdotasWire

NEW YORK,  January 21, 2014 (ADOTAS) – 4C, a big data analytics and social intelligence company offering advertising and measurement platforms, announces today a $5 million Series B funding round from Jump Capital. 4C’s platforms apply algorithms based on decades of research by Dr. Alok Choudhary, professor at Northwestern ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

The Death of Display (As We Know It)?

Written on
October 25th 2012
Author
Richard L. Tso

Hold onto your hats: Yes, the banner ad has been around for nearly 20 years.  John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative ... more...