social-gaming



Facebook’s 10th Anniversary: Will the Next Decade Surpass the First?

Written on
February 4th 2014
Author
Mike Daly

ADOTAS — With Facebook turning 10 today, founder and CEO Mark Zuckerberg offered his reflections on The Social Network’s humble beginnings and somewhat surprising evolution in a post on the site today. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

Game of Phones: Ruling Brand Engagement in Social and Mobile Games

Written on
June 4th 2013
Author
Ari Brandt

ADOTAS — In a programmatic world plagued with banner blindness, annoyance, click fraud and viewability issues, in-game advertising is emerging to be the exception to legacy digital ad formats. Not since television have brand messages been as engaging, impactful and visual to consumers. More importantly, as in-game advertising continues to ... more...

Climate-Change Campaign Employs Social Game Mechanics, a News-Driven Digital Platform and Sophisticated Algorithm

Written on
March 4th 2013
Author
Press Release

BOSTON — Ad/marketing firm Arnold Worldwide in collaboration with Al Gore’s Climate Reality Project are introducing “Reality Drop” (www.realitydrop.org), an innovative activism initiative to spread truth quickly worldwide about global warming. The agency attracted the attention of Gore and his colleagues through Arnold’s groundbreaking cause-related work on the national anti-tobacco ... more...

New Platforms Designed to Help Social Game Developers Manage Rapid Growth

Written on
March 1st 2013
Author
Joseph Pianese

Here are some mind-blowing statistics: Approximately half of all Internet users – about 510 million people worldwide – play social games. About 81 million play at least once a day. Top developers such as Zynga and Electronic Arts have close to 300 million combined active monthly users. Advertisers, developers, and investors ... more...

King.com’s Candy Crush Saga Crowned Facebook’s Top Game

Written on
January 17th 2013
Author
Press Release

SAN FRANCISCO AND LONDON (January 17, 2013) – King.com, the leading casual social games company, is delighted to announce that the launch of its most popular games on mobile has accelerated its dramatic growth. King.com has moved to the top of the charts with its hit Candy Crush Saga taking ... more...

Game Over: Zynga Shutters 11 Titles, Including Petville

Written on
January 3rd 2013
Author
Mike Daly

Via Reuters: Social games publisher Zynga Inc confirmed on Monday that it has carried out 11 of the planned shutdowns of 13 game titles, with “Petville” being the latest game on which it pulled the plug. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fgame-over-zynga-shutters-11-titles-including-petville%2F'; addthis_title ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

PaeDae Unveils Prize Network to Engage and Monetize Mobile

Written on
December 6th 2012
Author
Press Release

SANTA MONICA, CALIF. (December 6, 2012) – PaeDae today unveils the first ever white-label software prize network for online and mobile game developers. Called “withPrizes,” PaeDae empowers developers to reward players with real-world prizes from premium brands. In addition, game developers can utilize PaeDae’s “withUsers” app discovery tool to promote ... more...

You’re In The Game: Activision, MEC and Millennial Media Partner to Launch ‘Call of Duty: Black Ops’ 2 in UK

Written on
December 5th 2012
Author
Mike Daly

LONDON (December 05, 2012) — Activision, MEC Global and Millennial Media (NYSE:MM), today announced a new mobile advertising campaign around the launch of “Call of Duty: Black Ops 2,” the latest installment of one of the most popular video game franchises in the world. The campaign is the first ... more...