social-gaming
Forget the Hype: Gamification Is Already Mainstream
ADOTAS - Gartner recently named gamification to its annual Hype Cycle of Emerging Technologies list, boosting gamification’s credibility as a respected business technology. It’s significant that gamification is already perched near the peak of the hype curve. Just one short year ago, it wasn’t on the curve at all. Instead, it [...] more...
The Rise of Gamification
ADOTAS – In 2010, the popularity of Farmville and Foursquare escalated the power of game mechanics into the mainstream. Techniques that game designers had used for years to motivate behavior – points, badges, levels, high score tables and virtual goods – made the leap into non-gaming contexts and demonstrated that [...] more...
Live Gamer Turns BrandPort and GamerDNA Acquisitions Into Ad Branch
ADOTAS – While video game consoles have proven quite popular over the last three decades in the United States, Western Europe and Japan, they haven’t made much of a dent in other Southeastern Asian countries or Eastern Europe, notes Live Gamer President and cofounder Andrew Schneider. No surprise then that social [...] more...
Watch Video Ads, Get Facebook Credit
ADOTAS – The days of ScamVille long past, offer marketing (value exchange is the new term du jour) has returned in a big way to Facebook thanks to… Facebook. Through deals with Peanut Labs and ad network TrialPay, Facebook jumped back into the offer marketing realm last month, with app users [...] more...
Gamification Baron Bunchball Wins Clients Left and Right
ADOTAS – I’m a little sad that Bunchball gamified Bravo’s “The Real Housewives of Atlanta” rather than “The Real Housewives of New Jersey.” For the latter I can only imagine the joy gleaned from a quick-draw-like contest where you see who can throw wine in the other’s face first. Or [...] more...
Media Mixers: Zynga Lights Up New York CityVille
ADOTAS – The virtual city came to the real one last night — and it brought along the virtual farm, the virtual frontier and the virtual mafia. Social gaming kingpin Zynga held a colorful cocktail party in SoHo celebrating the success of its cadre of social games — including the [...] more...
Got Funds? SocialVibe, Legolas Bring Home Bacon
ADOTAS – Social gaming marketing and the audience marketplace are proving hot commodities for investors — SocialVibe and Legolas were the beneficiaries of serious venture largess. SocialVibe, ad tech company behind a good chunk of social gaming outfit Zynga’s ad revenue, closed a $20 million Series D round led by Norwest Venture Partners with [...] more...
CrowdTwist Empowers Social Street Teams
ADOTAS – You have to hand it to Bamboozle Fest for its musical variety. Headliners for the three-day music festival, being held at the New Meadowlands in New Jersey this spring, include hiphop superstar Lil’ Wayne, Jersey rockers Gaslight Anthem, emo veterans Taking Back Sunday and hair metal survivors Motley Crue [...] more...
Majority of Social Media Revenue for 2011 Will Be Facebook’s
ADOTAS - eMarketer estimates worldwide social media ad revenue will reach $6 billion in 2011 ($3.1 billion in the U.S. alone), and guess who is going to bring home 68% (71% in the U.S.) of that? If you said Facebook, you get a gold star! The social network will bring in $4 billion [...] more...
Super Bowl Commercial Holds Key to Secret Angry Birds Level
ADOTAS – Well this is a pretty cool cross-channel marketing: a Super Bowl commercial for the new 3D animated film “Rio” will feature a frame with an embedded code to unlock a new level in — what else? — mobile gaming sensation Angry Birds. It’s quite appropriate because the kid-friendly [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
