social games

social-games

2013 Social Gaming Trends and What They Mean for Marketers

Written on: December 31st 2013
Author: Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption [...] more...

MediaBrix Delivers the First Emotional Targeting Advertising Solution to the Windows Ecosystem

Written on: October 23rd 2013
Author: AdotasWire

NEW YORK, October 23, 2013 (ADOTAS) – MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology to the Windows ecosystem. Through this extension, app and game developers can now engage a single ad [...] more...

How Video Advertising Can Help Build Emotional Connections for Your Brand

Written on: April 15th 2013
Author: Ari Brandt

ADOTAS — Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise, has [...] more...

New Platforms Designed to Help Social Game Developers Manage Rapid Growth

Written on: March 1st 2013
Author: Joseph Pianese

Here are some mind-blowing statistics: Approximately half of all Internet users – about 510 million people worldwide – play social games. About 81 million play at least once a day. Top developers such as Zynga and Electronic Arts have close to 300 million combined active monthly users. Advertisers, developers, and investors [...] more...

Facebook Moves to Ban Apps Tapping Into Social Graph Data

Written on: January 28th 2013
Author: Richard L. Tso

Facebook is common backbone for many of the most popular social apps on the market today. An app has very little chance to succeed it doesn’t allow users to tap into their curated social graph and friend list already on Facebook. The world’s largest social network has spent over [...] more...

King.com’s Candy Crush Saga Crowned Facebook’s Top Game

Written on: January 17th 2013
Author: AdotasWire

SAN FRANCISCO AND LONDON (January 17, 2013) – King.com, the leading casual social games company, is delighted to announce that the launch of its most popular games on mobile has accelerated its dramatic growth. King.com has moved to the top of the charts with its hit Candy Crush Saga taking [...] more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on: January 2nd 2013
Author: Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology. This will be a great plus to [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...