social-data



Social Monitoring Company Brandwatch Snags a Cool $22 Million

Written on
May 28th 2014
Author
Richard L. Tso

ADOTAS – With so much noise and activity happening on social channels, it’s no wonder that brands want to know what’s being said about them. Not only for reputation management, social media monitoring technologies allow companies to measure the impact and viral spread of social campaigns that make their way ... more...

Why Facebook’s Anonymous Login Feature is a Big Deal

Written on
May 2nd 2014
Author
Mike Daly

ADOTAS – Facebook announced a new feature called Anonymous Login earlier this week, and some may be left wondering what data is shared/exposed when they login to sites & apps with their social IDs. To address this question, Janrain has created a mini-site where anyone can get an instant visualization of ... more...

Four Ways to Fuel Customer Loyalty through Content Marketing

Written on
March 27th 2014
Author
Bob Egner

ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to look for new and innovative ways to deliver content in a manner that gets ... more...

Infographic: Who’s Winning Social – New or Old Media?

Written on
October 8th 2013
Author
Adotas

ADOTAS — Which media source do we talk about most online? To find out,  Digimind Social, the new social listening tool that blends data from both social platforms and Google search behavior, examined the volume of discussion online around old (@Nytimes, @WSJ, @Usatoday) and new media (@Buzzfeed, @Mashable, @HuffPost) sources. The result : While ... more...

Gigya Announces Paul Farmer as CFO as Company Disrupts Consumer Data Management Market

Written on
June 5th 2013
Author
Press Release

MOUNTAIN VIEW, CALIF., June 5, 2013 (ADOTAS) – Gigya, the Connected Consumer Management Suite, announced today that it has hired Paul Farmer (pictured) as Chief Financial Officer as the company evolves into a large, independent business with thousands of global enterprise clients. Farmer will be responsible for Gigya’s financial planning, accounting, treasury, ... more...

The Power of ‘Real Identity’ & ‘Discovery’: How Facebook Could Unseat Craigslist and eBay

Written on
February 25th 2013
Author
Naren Reddy

Facebook is moving to position itself as the hub of all interest-based communities (Pinterest, Spotify, Foodspotting, and Goodreads for example) with its OpenGraph platform. The people we follow in these networks are not necessarily our friends, but people whose content ‘interests’ us. At the end of the day, all these ... more...

Facebook Strikes Back at Google with Billion$ at Stake

Written on
February 18th 2013
Author
Peter Koeppel

Facebook and Google have been inching in on each other’s domain for years, aiming to become the primary method that consumers use to engage with each other – and with brands – online. Google’s “Facebook killer” Google+ has been growing steadily since its launch in 2011, but is far from being ... more...

The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect ... more...

Blogshare: The Importance of Leveraging Social Customer Data

Written on
February 5th 2013
Author
Adotas

From the Shoutlet Blog: Social customer data is among the most promising parts of the buzz surrounding Big Data. For today’s digital and social media marketer, few things are as exciting as getting great data that teaches them new insights about their customers. But making sense of this of this data ... more...

Finding the Keys to Social Success

Written on
January 22nd 2013
Author
Molly Glover Gallatin

While we have officially moved past the shock of the social media Big Bang, much of social is still uncharted territory. Many marketers are still trying to “crack the code” by attempting to cram social media into a tidy E=MC2 equation that can solve their ROI questions. Truth be told, ... more...