social-crm



Social Commerce Strategy and Metrics = Defensible Dollars and Money Well Spent

Written on
January 25th 2013
Author
Al Lalani

Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social terms into defensible dollars. (SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE!) Changes on the social ... more...

Does Your CRM Strategy Include Mobile?

Written on
July 21st 2011
Author
Eric Harber

ADOTAS – Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty? During my decade in mobile, I’ve been advocating the benefits of reaching customers anytime, anywhere on their most personal device. It’s great to see that more and more brands, agencies, media ... more...

Constant Contact Dives Into Social CRM With Bantam Live Acquisition

Written on
February 17th 2011
Author
Gavin Dunaway

ADOTAS – Social media and email marketing companies are rubbing up real close — so close it’s only matter of time before they all get hitched. Email specialist Constant Contact has added social CRM capabilities through the acquisition of Bantam Live, opening a cross-channel dashboard for monitoring clicks, email opens, survey ... more...