social content

social-content

Five Tips for Empowering Brand Advocates to Create Effective Content

Written on: February 13th 2014
Author: Dave Hawley

ADOTAS — These days, consumers are increasingly tuning out traditional marketing, which is why savvy marketers are turning to original content to increase brand awareness and drive sales. It’s a move that resonates with potential customers: 78% of consumers believe that brands that provide original content are interested in building [...] more...

DigitasLBi: Global Leaders Offer 2014 Predictions

Written on: January 6th 2014
Author: Adotas

ADOTAS – What’s on the horizon for 2014? DigitasLBi leaders across the globe recently offered their predictions for brands and agencies everywhere. From worldwide trends to local market-level predictions, see the insights that every global marketer needs to know: the social networks that will win (or fail), how mobile will [...] more...

Four Types of Social Media Content That Work

Written on: May 14th 2013
Author: Santanu Bhattacharya

ADOTAS – An article in USA Today recently asserted that “… most small businesses feel like they are wasting their time on social media, according to a new survey.” While no one can guarantee success of a brand’s social media campaigns, there are certain simple steps one can take to [...] more...

Facebook Home: Fancy New App, or Tipping Point for the Internet?

Written on: April 23rd 2013
Author: Ross Jenkins

ADOTAS – Facebook, Google and Apple are preoccupied with one key ambition: to become the dominant interface between people and the Internet. It’s the same thing the ISPs warred over before people started setting their home screen to Google. Now, with the mobile interface destined to become the key access [...] more...

5 Tips to Generate B2B Leads with Social Content

Written on: January 23rd 2013
Author: Jennifer Agustin

For B2B marketers, creating social content is a highly effective way to drive traffic to your website – but it can be difficult to turn those visitors into qualified leads. As a result, marketing dollars are wasted on producing social content that drives page views, but few true leads. With the [...] more...

Finding the Keys to Social Success

Written on: January 22nd 2013
Author: Molly Glover Gallatin

While we have officially moved past the shock of the social media Big Bang, much of social is still uncharted territory. Many marketers are still trying to “crack the code” by attempting to cram social media into a tidy E=MC2 equation that can solve their ROI questions. Truth be told, [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...