social-commerce
Curebit’s Post-Purchase Referral Incentivizer Lifts New Sales 15%
ADOTAS – Curebit specializes in “post-acquisition coupon offering.” It’s OK if your initial reaction to that statement is, “Huh?” Perhaps “post-purchase referral system” sounds better, but it doesn’t quite capture the scope of Curebit’s service — in particular what it offers back to costumers and the anayltics gained. Maybe “incentivizing social [...] more...
Apartment Hunting Socialized by Oodle
ADOTAS – I ain’t no property owner, so whenever I want to switch apartments I immediately spread the word through my grapevine of friends, so I don’t have to play Russian Roulette with Craigslist’s “rooms/shared” section. It works the opposite way as well — I’m always passing on word that [...] more...
Adgregate Gives Facebook Stores Symantec Security
ADOTAS – Facebook may be where all the kids like to hang out, but it’s still kind of a sketchy neighborhood for retailers interested in social commerce. My goodness, even CEO Mark Zuckerberg’s fan page was hacked just the other week! To make social retailers feel safe conducting business on the [...] more...
Oodle Expands Social Marketplace Through Grouply Acquisition
ADOTAS – In the modern digital world, even the classifieds are social. Social commerce innovator Oodle, backbone of the Facebook Marketplace, has acquired Grouply to expand its social marketplaces to the growing world of social groups. According to Oodle CEO Craig Donato, in a social marketplace who you are buying from [...] more...
Quick Hits: TRAFFIQ Hooks Up MAGNET; Rich Media Soars With Millennial
ADOTAS – In its growing bid to become the media-buying platform for the mid-sized guys, TRAFFIQ announced that MAGNET Global, a international collective of independent advertising and marketing agencies, has selected its media buying platform for the network’s member agencies. MAGNET, which boasts 800 clients across the globe and annual [...] more...
Social Media and e-Commerce Go Hand in Hand
ADOTAS – It’s no surprise that retailers were among the first groups to make their online experience more social — many a brand has been built on the power of word of mouth. Applications like product reviews, recommendations and ratings are years old, and emerged as the most popular social media [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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