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social-commerce



Curebit’s Post-Purchase Referral Incentivizer Lifts New Sales 15%

Written on
October 7th 2011
Author
Gavin Dunaway

ADOTAS – Curebit specializes in “post-acquisition coupon offering.” It’s OK if your initial reaction to that statement is, “Huh?” Perhaps “post-purchase referral system” sounds better, but it doesn’t quite capture the scope of Curebit’s service — in particular what it offers back to costumers and the anayltics gained. Maybe “incentivizing social [...] more...

Apartment Hunting Socialized by Oodle

Written on
February 23rd 2011
Author
Gavin Dunaway

ADOTAS – I ain’t no property owner, so whenever I want to switch apartments I immediately spread the word through my grapevine of friends, so I don’t have to play Russian Roulette with Craigslist’s “rooms/shared” section. It works the opposite way as well — I’m always passing on word that [...] more...

Adgregate Gives Facebook Stores Symantec Security

Written on
February 22nd 2011
Author
Gavin Dunaway

ADOTAS – Facebook may be where all the kids like to hang out, but it’s still kind of a sketchy neighborhood for retailers interested in social commerce. My goodness, even CEO Mark Zuckerberg’s fan page was hacked just the other week! To make social retailers feel safe conducting business on the [...] more...

Oodle Expands Social Marketplace Through Grouply Acquisition

Written on
November 17th 2010
Author
Gavin Dunaway

ADOTAS – In the modern digital world, even the classifieds are social. Social commerce innovator Oodle, backbone of the Facebook Marketplace, has acquired Grouply to expand its social marketplaces to the growing world of social groups. According to Oodle CEO Craig Donato, in a social marketplace who you are buying from [...] more...

Quick Hits: TRAFFIQ Hooks Up MAGNET; Rich Media Soars With Millennial

Written on
July 6th 2010
Author
Gavin Dunaway

ADOTAS – In its growing bid to become the media-buying platform for the mid-sized guys, TRAFFIQ announced that MAGNET Global, a international collective of independent advertising and marketing agencies, has selected its media buying platform for the network’s member agencies. MAGNET, which boasts 800 clients across the globe and annual [...] more...

Social Media and e-Commerce Go Hand in Hand

Written on
February 5th 2010
Author
Gabe Dennison

ADOTAS – It’s no surprise that retailers were among the first groups to make their online experience more social — many a brand has been built on the power of word of mouth. Applications like product reviews, recommendations and ratings are years old, and emerged as the most popular social media [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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