social-commerce



Black Friday Becomes ‘Mobile Friday’

Written on
December 2nd 2013
Author
Mike Daly

ADOTAS — Online shopping on Black Friday a hit with 16% sales growth compared to Black Friday 2012, according to the Custora Pulse. The Custora High-Growth E-Commerce Index, including 50 of the fastest growing online retailers, grew by 40% vs 2012. Custora’s Black Friday Online Shopping Highlights: Black Friday was “Mobile Friday”, with almost 40% of all online shopping done on ... more...

Early Holiday Shopping Stats: Online Sales Up 18%, but Social Falls Flat

Written on
November 27th 2013
Author
Adotas

ADOTAS — The first recap of 2013 holiday e-commerce sales data from the Custora E-Commerce Pulse has been released. The Pulse updates daily and aggregates data from over 100 retailers, $10 billion in transaction data and 30 million shoppers. Highlights of the shopping season so far: Holiday shopping is off to a ... more...

Janrain Announces ‘Login with Amazon’ Integration

Written on
May 30th 2013
Author
AdotasWire

PORTLAND, OR., May 30, 2013 (ADOTAS) – Janrain, a leading provider of user management solutions for the social web, today announced integration with Login with Amazon.  Online retailers, consumer brands and others using the Janrain User Management Platform (JUMP) can now make it fast and easy for customers to ... more...

Paid Search Prices Continue to Rise; Better Returns in Social

Written on
February 19th 2013
Author
Al Lalani

Paid search for online retailers can become a spend suck, and price for keywords is still on the rise. In the second quarter of 2012, Google reported a 42% increase in paid click revenue. While more targeted and relevant ads can make the rising price of paid traffic worth the ... more...

Social Commerce Strategy and Metrics = Defensible Dollars and Money Well Spent

Written on
January 25th 2013
Author
Al Lalani

Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social terms into defensible dollars. (SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE!) Changes on the social ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

Industry Experts Predict the Top 5 Digital Marketing Trends for 2013

Written on
November 23rd 2012
Author
Adotas

With the new year right around the corner, digital marketers are looking forward to another year of continued growth in the digital marketing industry. So what can we expect in the new year? Tag management will continue to play a pivotal role with these trends, leading the way in more effectively and ... more...

Social Shopping Site Offers Cash Back on Black Friday, Cyber Monday

Written on
November 20th 2012
Author
AdotasWire

DALLAS (November 19, 2012) – After Thanksgiving dinner, many thoughts turn to holiday shopping and saving. Some customers take advantage of Black Friday offers, making purchases in person. Others wait till Cyber Monday, receiving discounts online. Now there’s a new option: zuuzs.com, which shows customers the best deals from their favorite retailers and ... more...

Curebit’s Post-Purchase Referral Incentivizer Lifts New Sales 15%

Written on
October 7th 2011
Author
Gavin Dunaway

ADOTAS – Curebit specializes in “post-acquisition coupon offering.” It’s OK if your initial reaction to that statement is, “Huh?” Perhaps “post-purchase referral system” sounds better, but it doesn’t quite capture the scope of Curebit’s service — in particular what it offers back to costumers and the anayltics gained. Maybe “incentivizing social ... more...