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Paid Search Prices Continue to Rise; Better Returns in Social

Written on
February 19th 2013
Author
Al Lalani

Paid search for online retailers can become a spend suck, and price for keywords is still on the rise. In the second quarter of 2012, Google reported a 42% increase in paid click revenue. While more targeted and relevant ads can make the rising price of paid traffic worth the [...] more...



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Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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