social-analytics



Marketwired & Tumblr Ink Firehose Deal for Enhanced Social Data

Written on
February 3rd 2014
Author
AdotasWire

TORONTO – January 30, 2014 – Marketwired, an industry leader in communications technology and social analytics, announced today the integration of the full set of Tumblr data from its firehose into its social data platform, offering clients real-time access to social data from one of the largest and fastest growing ... more...

Optimal and Civolution Offer TV-Synced Ads via FBX; Pilot Sees 60% Lift in CTR

Written on
October 23rd 2013
Author
AdotasWire

LOS ANGELES, October 23, 2013 (ADOTAS) – Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, and Optimal, Inc., the leading social advertising and analytics platform and recent winner of the Grand Prize in the Facebook Preferred Marketing Developer Innovation Competition for its Open Signals offering, today ... more...

New Pinterest Research: Only 30% of Engagement Driven By Brands

Written on
April 30th 2013
Author
Adotas

ADOTAS – Digitas and Curalate, the marketing and analytics suite for Pinterest and Instagram, have just released a study shedding light on Pinterest engagement specific to the Fashion/Retail, Automotive, and Electronics industries. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The study reveals that unlike Twitter and Facebook, where ... more...

Early Pinterest Analytics Show Brand Potential

Written on
April 26th 2013
Author
Adotas

ADOTAS — With an average click-through rate comparable with organic search and effective reach that is 11x the number of followers, early Pinterest analytics from Pingage show game-changing results for the social network and make a very compelling case for the business potential of Pinterest. Pingage, a pay-for-performance Pinterest marketing optimization ... more...

Starcom MediaVest Group, ShareThis Announce SQI Integration into comScore Media Metrix Interface

Written on
April 24th 2013
Author
AdotasWire

PALO ALTO, CALIF. and CHICAGO, April 24, 2013 (ADOTAS) — Starcom MediaVest Group (SMG) and ShareThis today announced the integration of ShareThis’ Social Quality Index (SQI) into SMG’s comScore Media Metrix® interface for media planning purposes. SQI is a universal measure of social activity on the web. The integration marks ... more...

The Pinterest Craze: Brand Marketers, It’s Time to Start Pinning

Written on
March 4th 2013
Author
Richard L. Tso

Hey, all you marketers out there: Ignoring Pinterest is no longer an option. But before you can add Pinterest to your marketing mix, there are a few things you should know. It’s a common problem for companies around the globe: You have a great product, but it’s tough to get the ... more...

Social SEO: The 12-Day Plan

Written on
February 13th 2013
Author
David Carrillo

There are a lot of reasons why it is a good idea to practice social SEO, but whenever I’m pressed to narrow it down I ask clients to do two things. First, I ask them to perform a variety of brand searches for their company (Brand, Brand + Reviews, Brand + ... more...

Content Curation on Pinterest: How Brands Can Track ROI with Pinfluencer

Written on
January 7th 2013
Author
Richard L. Tso

Pinterest has become the Internet’s new social media darling and since its launch in 2010, people have been flocking to this visual social network to pin pictures of what they like, curate collections and share them with the world. From a strictly personal perspective, the site and mobile app are ... more...

The Birth of a Trend

Written on
December 18th 2012
Author
Trevor Davis

We’ve become a society that’s very well attuned to what’s “trending” at any particular moment. The rise of social media combined with simple analytical tools have made it possible to know, for example, when a Kardashian soars in the public consciousness, or when some other Internet meme (remember #winning?) is ... more...

Visibli Gives Sneak Peek Into Competitor Twitter Influence

Written on
May 18th 2011
Author
Gavin Dunaway

In the social media realm, it’s growing more important by the day to measure your brand’s influence — but wouldn’t you also like to know how influential the competition is? Visibli is offering just that with its new “Sneak Peek” social analytics service. Calling it “Compete.com for Twitter,” tweeters can type ... more...