social-advertising



As Google Extinguishes Wildfire, What’s Next for Social Advertising?

Written on
March 25th 2014
Author
Richard L. Tso

ADOTAS – When Google purchased Wildfire for a cool $350 million back in 2012, social advertising was in its heyday and the industry was still trying to figure out a clear way to convert earned media into paid. Wildfire, Buddy Media and Virtue were red-hot companies that year, helping brands ... more...

The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...

Today’s Burning Question: Instagram’s $100 Million Ad Deal with Omnicom

Written on
March 10th 2014
Author
Mike Daly

ADOTAS – This past Friday, Advertising Age reported that Omnicom has agreed to spend up to $100 million over the coming year to advertise its clients on Instagram. It is reportedly the first deal of its kind for the photo- and video-sharing site, which is a subsidiary of Facebook. “The arrangement ... more...

Valentine’s Day Ad Blitz: Heineken, Aerva and Head & Shoulders Go Social

Written on
February 13th 2014
Author
Richard L. Tso

ADOTAS — Forget the flowers, chocolates and trite Hallmark cards. With the world’s most romantic (or depressing) holiday less than a day away, several companies are dishing out the saccharine and cash towards social campaings to capitalize on the Valentine’s Day gift-giving trend. As Adweek first reported,Heineken partnered with ... more...

Twitter’s Huge Losses Do Not Mean Its Business Model is Broken

Written on
February 7th 2014
Author
Sotirios Paroutis

ADOTAS – Despite seeing $4 billion (£2.45 billion) wiped off Twitter’s value, I believe the micro-blogging/social advertising platform could still have a bright long-term future. The company announced losses of $645 million (£396 million) for 2013, its first set of results since going public in November, and investors were unnerved to see ... more...

3Q Digital Releases Surprising Data in Advance of Twitter’s Q4 Earnings Call

Written on
February 5th 2014
Author
Mike Daly

ADOTAS – In advance of today’s Twitter Q4 2013 earnings call, Silicon Valley-based digital marketing agency 3Q Digital did a comparison of recent data from the accounts it managed in Q4 with results from the previous quarter. The agency anticipated a holiday bump, but the metrics were eye-opening: Cllick-through rates increased by 64%. Conversion rates ... more...

UPDATED: Mobile Dominates in Facebook’s Q4 Earnings Report

Written on
January 30th 2014
Author
Mike Daly

ADOTAS – Facebook had its first quarter in which more than half of its ad revenues came from mobile, and also its first quarter in which mobile ad revenues exceeded $1 billion, according to Q4/annual 2013 earnings data announced by The Social Network yesterday. Revenues for Q4 2014 were nearly $2.6 ... more...

Direct Agents, RIOT Leverage Kenshoo’s Marketing Tech Platform

Written on
January 27th 2014
Author
AdotasWire

NEW YORK, SAN FRANCISCO and SAO PAULO, January, 27 , 2014 (ADOTAS) – Kenshoo, a global leader in premium digital marketing technology, announced two new strategic partnerships today. Direct Agents (www.directagents.com), a full-service digital ad agency, has partnered with Kenshoo to further enhance its Paid Search bidding capabilities for advertisers. For over 10 years, Direct ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...