social-advertising



New Facebook Right-Hand-Side Ads Prove Bigger is Better

Written on
September 11th 2014
Author
Sam Barnett

At the end of June Facebook started rolling out their new bigger right hand side (RHS) ad size boasting that, in their tests, it increased engagement by up to 3x. Up to 3x increase might be a bit generous but performance on US retail campaigns on RHS has definitely improved ... more...

Sizmek Announces New Attribution Suite for Cross-Channel Analytics

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) — Sizmek (NASDAQ: SZMK), a leading open ad management platform company serving more than 5,000 agencies worldwide, announced today the release of the Sizmek Attribution Suite to deliver full-funnel, cross-channel attribution analysis of digital marketing campaigns. With one platform, advertisers and agencies can now collect, model, and analyze ... more...

Report: Switch from Social to Ad Exchanges Drives 29x Jump in Conversions

Written on
June 10th 2014
Author
Mike Daly

ADOTAS – Neustar released a company Media Intelligence Report today that analyzed more than 152 billion global ad events during Q1 to compare the effectiveness of different online advertising channels. “This quarter, we found that overall conversions (purchases and consumer actions) occurred 29 times more than the previous quarter due to ... more...

Curalate Secures $8.6 Million in Series B Funding Led by NEA

Written on
June 9th 2014
Author
Press Release

PHILADELPHIA, June 9, 2014 (ADOTAS) – Curalate, the leading visual analytics and marketing platform, has secured $8.6 million in Series B financing, bringing its total funding to $12.5 million. NEA led the round with participation from First Round Capital, MentorTech Ventures and Vayner RSE, Gary Vaynerchuck’s new $25 million fund. Vaynerchuck will serve as a ... more...

Facebook for SMBs: I’m Not Buying It

Written on
June 6th 2014
Author
David Bray

ADOTAS – Facebook is in the midst of a five-city tour, part of the social media network’s plan to turn tens of millions of small businesses on its site into paying clients. With its tour, Facebook is trying to actively court small businesses. Facebook reports 30 million small businesses have ... more...

Facebook Ads Study: Reach Trumps Engagement Optimization

Written on
May 22nd 2014
Author
Mike Daly

ADOTAS — SocialCode has just released a new report on Facebook Ads and how to make them drive branding and offline sales. The report, “For Branding Campaign ROI, Engagement Optimization Isn’t the Best Bet,” explores the challenge that comes with so-called “engagement metrics,” which the authors content is a red herring for ... more...

Study: Phablet Users Big on Social, Engage Most with Ads in the Evening

Written on
May 19th 2014
Author
Press Release

SAN MATEO, Calif., May 19, 2014 (ADOTAS) — Opera Mediaworks today released a study on phablet users that identifies how their media consumption habits differ from those of smartphone and tablet users, as well as how their receptivity to mobile ads changes throughout the course of a day. Phablet users skew closer to smartphone ... more...

Adobe Report: Facebook Ad Business Continues to Grow

Written on
April 22nd 2014
Author
Adotas

ADOTAS — Today, Adobe released its Q1 Social Intelligence Report analyzing social media data and trends around Facebook and other industry players including Twitter, Pinterest, Tumblr and LinkedIn. The report is the most comprehensive in the industry and looks at paid, earned and owned social media using 260 billion FB ad impressions, ... more...

As Google Extinguishes Wildfire, What’s Next for Social Advertising?

Written on
March 25th 2014
Author
Richard L. Tso

ADOTAS – When Google purchased Wildfire for a cool $350 million back in 2012, social advertising was in its heyday and the industry was still trying to figure out a clear way to convert earned media into paid. Wildfire, Buddy Media and Virtue were red-hot companies that year, helping brands ... more...

The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...