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Adobe Unveils Early Results of Twitter Ads Program

Written on
February 20th 2013
Author
Adotas

As an early Twitter Ads API partner, Adobe just announced that their customers can benefit from Twitter’s new ads program starting today with Adobe Media Optimizer, the only ad platform that manages more than $2 Billion in annual ad spend, optimizes and forecasts the performance of campaigns across social, search and [...] more...

RadiumOne Announces Integration with Facebook® Exchange Real-Time-Bidding System

Written on
November 29th 2012
Author
AdotasWire

SAN FRANCISCO (November 29, 2012) – RadiumOne, a leader in social advertising for the web, today announced its integration with Facebook Exchange (FBX), Facebook’s (NASDAQ: FB) recently launched real-time-bidding (RTB) system. Seamlessly integrated into the FBX platform, RadiumOne’s social advertising platform leverages real-time sharing data to identify intent, fuel audience [...] more...

Survey: Digital, Social and Mobile Advertising Appearing as Content Can Be Damaging to Brand Trust

Written on
November 5th 2012
Author
AdotasWire

NEW YORK (November 5, 2012) – MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, commissioned Harris Interactive to survey U.S. online adults in October 2012. This survey focused on the perceptions about ads that attempt to appear as part of the content in any medium, [...] more...

140 Proof Expands Executive Team to Build on Lead in Social Advertising

Written on
October 2nd 2012
Author
AdotasWire

SAN FRANCISCO (October 2, 2012) – Social advertising company 140 Proof today announced that it has expanded its leadership team with the appointment of two senior executives. Sean Cowan (pictured right) has been hired to fill the newly created position of Vice President of National Sales.  Michael Cascio (pictured left) has [...] more...

VIDEO: SteelHouse Offers a Solution to Sucky Display Ads

Written on
September 25th 2012
Author
AdotasWire

LOS ANGELES (September 24, 2012) – Everyone in the advertising industry knows that online ads suck. Rich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on mobile, and HTML5 doesn’t work consistently in every browser. Today, SteelHouse [...] more...

Persistent Systems Expands Small and Medium Business Social Enterprise Services

Written on
September 18th 2012
Author
AdotasWire

SAN FRANCISCO/DREAMFORCE 2012 (September 18, 2012) — Persistent Systems (BSE & NSE: PERSISTENT), a global leader in software product and technology services, today announced it has expanded its SMB social enterprise services at the Dreamforce 2012 conference. Dreamforce is being held September 18-21, 2012 at the Moscone Center in San [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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