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Adobe: Facebook Exchange Delivers Strong Performance

Written on
February 15th 2013
Author
Adotas

Facebook recently announced that Facebook Exchange (FBX) served nearly 1 billion impressions daily and supported over 1,300 advertisers. Adobe’s ad solution for FBX is now out of beta, and preliminary results from customers show that performance is strong.  Beta clients running retargeting campaigns with Adobe Media Optimizer tested the top eight Real Time Bidding ad inventory [...] more...

VivaKi Inks Deal with The Echo System & Voxsup for Exclusive Access to Social Data & Buying Platform

Written on
November 14th 2012
Author
AdotasWire

CHICAGO (November 14, 2012) – Seeking to deliver superior social marketing strategies and media decisions to marketers, VivaKi today announced a partnership with The Echo System and Voxsup. The combination of The Echo System and Voxsup gives Publicis Groupe clients access to unparalleled brand insights and solutions through a social [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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