sms
Google Has Spoken: It’s Time For M-Marketing
GRAPHICMAIL – To be mobile or not to be mobile — that is the question that digital marketers have been squirming over for the last couple of years. Last week, Google finally silenced mobile critics and settled the debate by publishing some impressive numbers from its mobile advertising business. From this report, [...] more...
SMS Marketing in Today’s Retail Industry
GRAPHICMAIL – Today’s consumers are a lot more media-wise than those of the past. Gone are the days when a simple advertising campaign would be far-reaching and appealing enough to drive all your prospects to a store. Instead, we have to compete with the deafening buzz of different media channels and [...] more...
M-Commerce: Adopt and Adapt
ADOTAS – According to CTIA – The Wireless Association, there are more than 300 million wireless subscribers in the U.S. as of 2010 – a figure that translates to more than 96% of the total population of the U.S. That means that beyond wallets or purses and keys, there is [...] more...
Consumer Democracy Now! Hipcricket’s Hasen Talks Social Media CRM in the Smartphone Era
ADOTAS – If social media is the customer relationship management tool of the early 21st century, then smartphones and mobile devices that connect to the Internet are its portable extensions. Imagine a vacuum cleaner with a hose add-on for those hard-to-reach spots, except this hose can be carried with you [...] more...
MGD Visualizes Digital Advertising’s Big Shifts
ADOTAS – Those of us in the digital ad industry are well aware that it’s a fluctuating space, but sometimes it takes a handy visualization to take in the (often mammoth) scope of change. Agency MDG Advertising was kind enough to put this infographic together focusing on the major shifts [...] more...
With Skype, Facebook Could Rule Messaging
ADOTAS – I still haven’t been invited to try out the decked-out Facebook Messages that CEO Mark Zuckerberg and crew announced back in November. I’d like to think it’s for personal reasons — “Gavin Dunaway?” I imagine Zuck screaming, “I’ll burn my hoodie before I give that forked-tongue bastard any [...] more...
Mogreet Injects Rich Media Into SMS
ADOTAS – Mogreet CEO James Citron pretty much blew my mind last year when he showed me his company’s technology for putting video ads in SMS. And these weren’t limited to smartphones — at the time of launch, Mogreet supported an estimated 2,300 handsets, meaning ads could be texted to [...] more...
Facebook Launches One Hub to Message Them All
ADOTAS – I had a weird sense of deja vu during the Facebook announcement of its revamped messaging system as a few of the features were similar to AOL’s new email app released on Sunday, including a conversation history feature and the ability to easily rotate between [...] more...
The New Rules of Mobile Marketing
ADOTAS – Studies indicate the consumer adoption rate of mobile devices (like smartphones) is significantly faster compared to the adoption rates of laptop computers and wired Internet access in the ‘90s. Basic mobile devices are everywhere. Market saturation of Smartphone devices and mobile internet access is not far behind. Consumers who [...] more...
SMS Social Network Shut Down by Indian Government
ADOTAS – The Indian government seems to have learned a lesson from the Iranian elections, in which Twitter users in Iran spread updates on protests and violence following alleged election fraud. However, India learned that the best preventive action was to cut off the social networks. In the wake of [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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