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Limbo, Virgin Mobile Team Up on Mobile Promos

Written on: April 9th 2008
Author: Kathleen

ADOTAS – Mobile entertainment community Limbo today announced a one-year agreement with Virgin Mobile USA, Inc. to provide exclusive programs for Virgin’s 5 million customers. Monthly and quarterly promos will also be featured in SMS blasts on Virgin XL in tandem with Limbo’s interactive mobile content. The pass-on rate of the [...] more...

IonMX Integrates With One To One Division

Written on: August 1st 2007
Author: Editor

Yesterday, One to One Interactive announced that it has acquired a IonMX. One to One is a digital marketing holding company based out of Boston, Ma; and IonMX is a Rhode Island based email marketing solutions and services company. IonMX’s messaging platform and corresponding technologies are also part of the [...] more...

Local.com Claims The Rights To Mobile!

Written on: July 5th 2007
Author: Editor

Local.com is sitting pretty these days. After being awarded a patent on Monday for voice and mobile directory assistance as well as the ad model used to monetize those searches. Because of this the company’s stock is soaring. This will make for a very interesting future for competing companies as [...] more...

iLoop Unveils mFinity

Written on: March 21st 2007
Author: Editor

iLoop Mobile today announced the release of mFinity, a new mobile platform. The mobile technology company, which works with interactive, text message-based mobile marketing and mobile content distribution, launched the new service in the hopes of reducing complications involved with mobile marketing. What mFinity does offer is a platform to create, [...] more...

ADOTAS Conversations: Fred Ghahramani, Co-Founder, AirG

Written on: October 31st 2006
Author: Kiran Aditham

While we’re traversing the mobile marketing landscape on this auspicious day that is Halloween, ADOTAS decided to gain insight from a company that not only embodies mobile marketing, but instills a social networking model within wireless devices. Vancouver-based AirG, a firm founded by techies Fred Ghahramani, Vincent Yen and Bryce Pasechnik, [...] more...

Deutsch, iLoop Free You from Unpleasant Chats with SMS Campaign

Written on: September 29th 2006
Author: Editor

Deutsch Inc. and iLoop Mobile have teamed up to create an SMS campaign that gets users out of sticky situations. During this week’s Advertising Week, Deutsch offered “Bail Out Cards” in the Advertising Week Guide that allows users to get out of unwanted conversations by texting “Bail” to 4767. Within [...] more...

Virgin Mobile Flunks with Back-to-School Campaign

Written on: September 19th 2006
Author: Lauren Kerensky

Mobile is the ever-expanding frontier for interactive campaigns and it is always interesting to see how advertisers utilize wireless capabilities to engage audiences. The Carling campaign in London for example, which we recently covered, integrates a GPS-enabled Bar Finder, which makes perfect sense. People pass all sorts of places when [...] more...

Mobile Crisscrosses the Pond: Analyzing On-the-Go Culture & Marketing from Both Sides of the Atlantic

Written on: September 7th 2006
Author: Kenneth Musante

Sure, there are cultural differences between consumers in North America and consumers in the UK and Europe. In New York I may greet a woman with a hug, a handshake, or just a smile and a nod. In Paris I may greet a woman with a bise, or [...] more...

Carling Beer Fans Find Pubs and Perks on WAP Site

Written on: September 6th 2006
Author: Lauren Kerensky

So, you’re wandering the streets of an unfamiliar neighborhood looking for a good bar. You are reluctant to take your chances, since you’ve been to one bad dive after another, but the night is still young. If only there was some feature on your handheld device that would direct you [...] more...

Google, eBay Join Hands Abroad with Click-to-Call

Written on: August 28th 2006
Author: Editor

According to various reports, Google will supply eBay with international text advertising. EBay currently relies on Yahoo for all of its US ads. The agreement with the top online auction site is part of a string of deals for Google that include an earlier announcement of Web video syndication with [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...