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Blogshare: What’s Making Kids Kik Mainstream Social Networks to the Curb

Written on
May 13th 2013
Author
Mike Daly

ADOTAS  (via medium.com) –  ”What is Facebook to most people over the age of 25? It’s a never-ending class reunion mixed with an eternal late-night dorm room gossip session mixed with a nightly check-in on what coworkers are doing after leaving the office. In other words, it’s a place where [...] more...

6 Secrets of Successful Geofence Campaigns

Written on
March 14th 2013
Author
Rip Gerber

Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it. So how can you best engage your customers in the mobile channel? Directly. SMS remains the [...] more...

Programmatic Buying and the Evolution of Ad Tech

Written on
March 12th 2013
Author
John Dietz

It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers and [...] more...

Slam Dunk: Phizzle Adds Sizzle to Sports Marketing with Mobile, Social Campaigns

Written on
March 1st 2013
Author
Larissa Lohman

Few industries boast the depth of brand loyalty that pro sports enjoys. Mobile devices and social media offer us the unprecedented ability to follow our favorite teams and players. But we also live in an era in which huge contracts, outsized egos and high ticket prices might make fans feel [...] more...

AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrix

Written on
January 25th 2013
Author
Mike Daly

Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on the [...] more...

Back in Stylus: Is the ‘Phablet’ Smartphone/Tablet Hybrid Poised To Reign in 2013?

Written on
January 3rd 2013
Author
Richard L. Tso

It’s time to break out the stylus . . . again. As with any technology, hardware and software advances progress in a circular fashion, yet still manage to leap forward due to innovation with the introduction of new features. Tablet computers are the new normal these days, with Microsoft announcing [...] more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...

Jonathan Ellis Touts TMS in Keynote at Mobile Marketing Forum

Written on
November 5th 2012
Author
AdotasWire

While discussions on mobile strategies grew intense during the MMA Conference in India, CEO Jonathan Ellis of TheTMSway Ltd. left a notable message that might leave brand marketers with an alternative solution regarding mobile. Speaking at the inaugural Mobile Marketing Forum in Delhi, India, Ellis emphasized that amid the increasing adoption [...] more...

SouthStar Communities Selects Hipcricket for Lead Generation

Written on
October 25th 2012
Author
AdotasWire

NEW YORK (October 24, 2012) –Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc.  (OTCBB: AUGT or “Augme”), was selected by residential real estate development company SouthStar Communities for its lead generation program. The company is using Hipcricket’s AD LIFE® platform including mobile web, QR codes [...] more...

Lessons from the US 2012 Presidential Campaign

Written on
September 11th 2012
Author
Uriah Av-Ron

With the Democratic and Republication conventions behind us and the US Presidential election campaigns accelerating into the home stretch, I thought it would be a good time to see what lessons marketers can learn from the respective campaign’s marketing efforts. In 2008, the Obama campaign launched what was the first truly [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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