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Newspapers Jump on Mobile Bandwagon With 2ergo

Written on: October 7th 2008
Author: Kathleen

ADOTAS – As more and more consumers turn to their mobile phones to get their news, newspapers are taking note. According to Nielsen Mobile, 13 million U.S. consumers already read their news on their phones, and that number is only expected to grow. Nielsen also found that deploying a mobile [...] more...

MobilePeople Gets $8M Investment

Written on: October 2nd 2008
Author: Kathleen

ADOTAS – Local mobile search company mobilePeople just received an $8 million investment for venture capitalist Via Venture Partners. The company plans to use the funds to expand its international reach in the mobile search and advertising space. MobilePeople’s customers include Local Matters, Promedia and Yellow Pages Group. addthis_url [...] more...

Consumers Use Phone for Texts More Than Calls

Written on: September 29th 2008
Author: Kathleen

ADOTAS – Americans are more comfortable with texting than ever – which is good news for mobile marketers. Nielsen Mobile reports that in the last quarter of 2007, cellphone users text messages more frequently than they made phone calls, an industry first. This year, subscribers are texting even more – the [...] more...

Google Phone Wins Cheers but Told Could Be Better

Written on: September 25th 2008
Author: Reuters Group

Nice try with the new phone, Google. Better luck next time. That’s what some seem to be saying about Google Inc.’s first foray into the world of cell phones. But while it may not attract long lines like Apple Inc.’s iPhone, it offers much to those looking to use their [...] more...

Aura Group Personalizes Moviegoers’ Ad Experience

Written on: September 17th 2008
Author: Kathleen

ADOTAS – New media advertising and consulting agency the Aura Group has launched an advanced version of its text-from-banner advertising technology, MovieConnect. Dubbed Movie Connect 2.0, it was designed to enhance online movie banner advertisements by automatically identifying the consumer’s location and displaying the closest theaters and show times within [...] more...

AdMob Announces Monetization Plan for iPhone

Written on: September 9th 2008
Author: Kathleen

ADOTAS – Sixty million iPhone apps have downloaded from the Apple store, most of them free. While the apps are undeniably neat-o and useful, the question remains: how to monetize these little numbers? AdMob and a gaggle of iPhone Free App Developers think they’ve found the answer – advertising within the [...] more...

Moviefone Ushers in New Voice-Activated Era With Apptera

Written on: September 8th 2008
Author: Kathleen

ADOTAS – Moviefone, like the Soup Nazi, will always hold a special place in Seinfeld fans’ hearts (Kramer posed as the “real” Moviefone guy until George inadvertently foiled him). But while Moviefone is still going strong, with roughly 40 million users a year, the service does seem a bit, well, [...] more...

Consumers Buy Fewer, But More Ad-Friendly Phones

Written on: August 20th 2008
Author: Kathleen

ADOTAS – Cell phone sales are down – but that may not be a bad thing for mobile advertisers. As it turns out, while sales have dropped 13% year-over-year, consumers who bought phones were snapping up the pricier models with ad-friendly bells and whistles, according to the NPD Group, a [...] more...

Study: Spending on Mobile Messaging To Spike 15% by 2012

Written on: August 14th 2008
Author: Kathleen

ADOTAS – Spending on mobile messaging services by consumers is set to rise 15% to more than $88 billion by 2012, according to a new report from Strategy Analytics. Last year, consumers spent about $65 billion on mobile messaging.The report contends that SMS messaging will still be tops, but that unlimited [...] more...

Mobile Co. Avot: Consumers Interested in Mobile

Written on: July 16th 2008
Author: Kathleen

ADOTAS – Eureka! A mobile company has released a study that shows that consumers are interested in mobile video. Avot Media, a developer of real-time streaming and personalization video to mobile delivery systems, said that its mobile video user survey “revealed that mobile video is in demand by a variety [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...