sms-marketing
PhindMe Unveils Free Mobile Marketing Tools
ADOTAS – Mobile tech shop PhindMe is providing free mobile marketing tools with its new product, dubbed Everywhereigo. The company pitches it as a suite of easy-to-use mobile marketing tools (including text messaging options) aimed directly at businesses and groups of all sizes. A basic no-cost version is available at [...] more...
Survey Shows Risky Use of Mobile E-Mail Devices
A California train engineer who was sending and receiving text messages was blamed last month for causing one of the worst railroad crashes in U.S. history that killed 25 people. Despite such risks, many Americans send and receive text messages on mobile e-mail devices in dangerous situations, according to a survey [...] more...
Mobile Video: Are U.S. Subscribers Ready?
ADOTAS EXCLUSIVE — Mobile devices in the U.S. are not as advanced as they are in more cutting-edge regions such as Asia and Europe. In addition, 3G adoption is much lower as well. However, American users are getting used to SMS messages with 60% already sending and receiving text messages, [...] more...
More Evidence That Bribery Works
ADOTAS – While most consumers aren’t thrilled to receive marketing and advertising messages on their mobile phones, they are significantly more likely to engage with messages if they have an incentive to do so. ABI Research has found that 37% of those who have received text message-based advertising have indicated they [...] more...
Study: Mobile Big Player in Olympic Games
ADOTAS – The Olympic games are kicking off today and almost half of U.S. mobile video users will watch the Olympics on their phone, according a study released by Nielsen Mobile.The study found that 44.7% of mobile video users and 22.6% of mobile Internet users in the U.S. will watch [...] more...
Simply Wireless Inks Deal With 2ergo for First Mobile Campaign
ADOTAS – Simply Wireless has announced an agreement with 2ergo, a mobile marketing products company, to create integrated SMS campaigns and mobile Internet sites for the wireless retailer. The deal was inked to help Simply Wireless communicate with and retain new and existing customers – and it’s the first time the [...] more...
AdMob McServes 249 million Ads to iPhones
ADOTAS – On the eve of the release of the new iPhone 3G, mobile ad marketplace AdMob announced that it has served a whopping 249 million ads to people’s first-gen iPhones – since July of 2007. The company’s increase in traffic – about 30% a month — outpaces that of mobile [...] more...
HipCricket Signs Mobile Ad Deal With Spanish Broadcaster
ADOTAS – HipCricket, a mobile marketing company, has penned a deal with the Spanish Broadcasting System Inc.’s radio stations to roll it into what it said is the company’s first Hispanic Mobile Marketing Network. With SBS, the network will not reach more than 7 million Hispanic radio listeners in leading markets [...] more...
Proteus Unveils DIY Mobile Marketing Tool
ADOTAS – Proteus, a subsidiary of 2ergo Group, has launched Via, a self-service messaging product designed to help companies (from mom n’ pop shops on up) market their products in mobile campaigns. Proteus has been around for about 12 years in the mobile space and its been involved in mobile messaging [...] more...
Mobile Co. 5th Finger Gets $7M Infusion
ADOTAS – 5th Finger, a mobile marketing company, has reeled in $7 million in its first investment round, lead by Australian venture capital firm Starfish Ventures. 5th Finger plans to use the capital to spur growth in the U.S. The company aims to help brands boost engagement with targeted audiences; 5th [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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