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So You Think SMS Is Dying? Think Again…

Written on: May 14th 2008
Author: Brenda Suarez

ADOTAS EXCLUSIVE — In a world where technology is obsolete almost the moment it hits the shelves, as consumers we are always looking for the next best thing. We muse about HD-DVD vs. Blu-ray, wonder if we’ll soon be able to do everything but wash the dishes with our computers, [...] more...

Berggi Launches Mobile Ad Platform

Written on: May 14th 2008
Author: Kathleen

ADOTAS – Berggi, a mobile applications provider, has announced the launch of a new mobile platform called Ads@Berggi, that it says will monetize their advertising-driven mobile traffic. With more than 3 million users and a wide range of applications for phones, including Web downloads, e-mails and videos, the biggest problem Berggi [...] more...

Bango Creates Mobile Tool To Up ROI

Written on: May 12th 2008
Author: Kathleen

ADOTAS – Got trust issues with your mobile advertising campaign provider? Bango has created a free mobile analytics tool so advertisers can track their campaign’s progress and traffic sources in the hope of boosting conversion rates. The technology was developed to address the Internet Advertising Bureau’s recent report urging “independent testing [...] more...

Brave New Wireless World Dawns

Written on: May 7th 2008
Author: Kathleen

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...

Burst Media Launches Ad Network for Hipsters

Written on: May 6th 2008
Author: Kathleen

ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...

Blinkx Scores Ad/Content Deal With Handbag.com

Written on: April 30th 2008
Author: Kathleen

ADOTAS – Yet another deal is in the bag! Blinkx, a video search engine, has announced a deal with Hearst Digital, the commercial aggregator of the magazine company’s online properties, including Handbag.com. The site, under the terms of the agreement, is now searchable and playable at www.blinkx.com. Blinkx will place contextually [...] more...

Marchex Gallops Into Mobile Ad Arena

Written on: April 30th 2008
Author: Kathleen

ADOTAS – Marchex has joined the stampede into the mobile advertising arena. The local interactive advertising company and local content publisher has announced it’s entering into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO to provide call-based ad services. Marchex’s VoiceStar Subsidiary will deliver call tracking services to all [...] more...

Forget Clicking: Movies Just a Tap Away

Written on: April 29th 2008
Author: Kathleen

ADOTAS – Phew: no one has to muster up the energy to reach for their mouse and click any more (or heaven forbid, leave the house and hit the theater) … because movies are now just a gentle tap away. Digital entertainment company CinemaNow and mobility software and services company [...] more...

Chameleons Reach People Where Live Online

Written on: April 28th 2008
Author: Ben Kartzman

ADOTAS EXCLUSIVE — Consumers are spending more time online than with TV or any other media, and every day interactive marketers are searching for the right strategy to capitalize on this growing opportunity. And the digital world has opened new lines of communication between advertisers and consumers because the Internet [...] more...

Study: Mobile Ads Boost Brand Awareness 19%

Written on: April 28th 2008
Author: Kathleen

ADOTAS – Interactive ad-supported mobile gaming company Greystripe just released research conducted by Dynamic Logic measuring the effectiveness of its mobile advertising campaign for “The Golden Compass.” Survey respondents were separated into “control” and “exposed” groups based on who saw the ads (786 mobile Web users between the ages of 18 [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...