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PhindMe Unveils Free Mobile Marketing Tools
ADOTAS – Mobile tech shop PhindMe is providing free mobile marketing tools with its new product, dubbed Everywhereigo. The company pitches it as a suite of easy-to-use mobile marketing tools (including text messaging options) aimed directly at businesses and groups of all sizes. A basic no-cost version is available at [...] more...
Survey Shows Risky Use of Mobile E-Mail Devices
A California train engineer who was sending and receiving text messages was blamed last month for causing one of the worst railroad crashes in U.S. history that killed 25 people. Despite such risks, many Americans send and receive text messages on mobile e-mail devices in dangerous situations, according to a survey [...] more...
Mobile Video: Are U.S. Subscribers Ready?
ADOTAS EXCLUSIVE — Mobile devices in the U.S. are not as advanced as they are in more cutting-edge regions such as Asia and Europe. In addition, 3G adoption is much lower as well. However, American users are getting used to SMS messages with 60% already sending and receiving text messages, [...] more...
More Evidence That Bribery Works
ADOTAS – While most consumers aren’t thrilled to receive marketing and advertising messages on their mobile phones, they are significantly more likely to engage with messages if they have an incentive to do so. ABI Research has found that 37% of those who have received text message-based advertising have indicated they [...] more...
Study: Mobile Big Player in Olympic Games
ADOTAS – The Olympic games are kicking off today and almost half of U.S. mobile video users will watch the Olympics on their phone, according a study released by Nielsen Mobile.The study found that 44.7% of mobile video users and 22.6% of mobile Internet users in the U.S. will watch [...] more...
Simply Wireless Inks Deal With 2ergo for First Mobile Campaign
ADOTAS – Simply Wireless has announced an agreement with 2ergo, a mobile marketing products company, to create integrated SMS campaigns and mobile Internet sites for the wireless retailer. The deal was inked to help Simply Wireless communicate with and retain new and existing customers – and it’s the first time the [...] more...
AdMob McServes 249 million Ads to iPhones
ADOTAS – On the eve of the release of the new iPhone 3G, mobile ad marketplace AdMob announced that it has served a whopping 249 million ads to people’s first-gen iPhones – since July of 2007. The company’s increase in traffic – about 30% a month — outpaces that of mobile [...] more...
HipCricket Signs Mobile Ad Deal With Spanish Broadcaster
ADOTAS – HipCricket, a mobile marketing company, has penned a deal with the Spanish Broadcasting System Inc.’s radio stations to roll it into what it said is the company’s first Hispanic Mobile Marketing Network. With SBS, the network will not reach more than 7 million Hispanic radio listeners in leading markets [...] more...
Proteus Unveils DIY Mobile Marketing Tool
ADOTAS – Proteus, a subsidiary of 2ergo Group, has launched Via, a self-service messaging product designed to help companies (from mom n’ pop shops on up) market their products in mobile campaigns. Proteus has been around for about 12 years in the mobile space and its been involved in mobile messaging [...] more...
Mobile Co. 5th Finger Gets $7M Infusion
ADOTAS – 5th Finger, a mobile marketing company, has reeled in $7 million in its first investment round, lead by Australian venture capital firm Starfish Ventures. 5th Finger plans to use the capital to spur growth in the U.S. The company aims to help brands boost engagement with targeted audiences; 5th [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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