smbs
Twitter Ads Ain’t Doing It for SMBs
ADOTAS – Twitter President of Revenue Adam Bain noted at the Ad Age Digital conference in April that 80% of Twitter’s 600 advertisers were repeat customers — and some of the names are pretty impressive: McDonalds, Starbucks, Verizon… But 600? That’s it? Strangely enough, the microblogger gets repeat business from major companies [...] more...
Maybe Twitter Does Have a Revenue Plan…
ADOTAS - Heads are getting sore from shaking over Twitter’s valuation — which could be $4 billion, but the company was reportedly chatting with Facebook and Google about an $8 billion to $10 billion acquisition price tag — especially since revenue for 2010 was only $45 million. Still, JP Morgan [...] more...
Social Media Lessons From Politicians
ADOTAS – What do Meg Whitman (for California Governor), a local tanning salon, a bar and a coffee shop have in common? Each one is using a social media platform to gain interest in the form of voters or customers. According to the recently released “Digital Influence Index” study, regular use [...] more...
81% of SMBs To Increase or Maintain Ad Spend
ADOTAS – The economy isn’t slashing the ad budgets of small and medium-sized companies, according to a report from the Kelsey Group. The Local Commerce Monitor, an ongoing study of SMB ad behavior, conducted by the Kelsey Group and ConStat, found that 81% of SMBs survey expected to maintain (47%) [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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