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Bigcommerce: 2014 Will Be The Year of the Small-Business e-Tailer

Written on
January 8th 2014
Author
Adotas

ADOTAS – E-commerce platform provider Bigcommerce sees 2014 as the year of the small business e-tailer who is poised to give big-box houses and well-known online shops a bit of competition. Kirsten Knipp, Bigcommerce VP of Product Marketing & Brand, states the moonlighters, mom & pop and budding e-commerce entrepreneurs will drive ... more...

Mobile Websites vs. Mobile Apps: Which Is Better For Your Business?

Written on
December 26th 2013
Author
Caitlyn Foster

EDITOR’S NOTE: This article, originally published on June 3, 2013, placed at No. 15 in our 20 most popular articles of the year. ADOTAS – One of the biggest debates in the world of mobile marketing revolves around the choice between mobile websites and mobile apps for businesses.  Ideally, all companies ... more...

5 Small-Business Branding Lessons to be Learned from Halloween Characters

Written on
October 30th 2013
Author
Nate Holmes

ADOTAS — Happy Halloween! It’s a time for costumes, spooks, candy, and branding lessons for small businesses. That’s right, a time to take a look at what small business branding lessons we can learn from Halloween characters. Take a guess at which character best represents an issue your brand is ... more...

Executive Q&A with AdStage CEO Sahil Jain: Digital Advertising with No Handholding Required

Written on
October 22nd 2013
Author
Richard L. Tso

ADOTAS – If you are a brand looking to purchase online advertising, how do you even get started? With all the noise about programmatic automation, DSPs and ad exchanges, what are ways to understand the process and get your campaigns up and running quickly? Adotas recently sat down with Sahil Jain, ... more...

Are Small Businesses Priced Out of Big Data?

Written on
October 14th 2013
Author
Nancy Cloutier and Jim Gallo

ADOTAS — You can hardly pick up a trade magazine, read a newspaper or listen to public radio without hearing about Big Data.  The reason is straightforward:  Many large organizations’ investment in big data technologies and skills are beginning to bear fruit. But what about small and medium-sized businesses (SMBs)?  ... more...

EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week

Written on
September 19th 2013
Author
Richard L. Tso

ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas, Viamedia CEO Jeff Carter (pictured) revealed his plans to announce a new company called placemedia next week that aims to solve the ... more...

How SMBs Can Keep Up With Mobile Commerce

Written on
June 18th 2013
Author
Sephi Shapira

ADOTAS — It’s no secret that mobile commerce is on the upswing. According to Business Insider, as recently as 2010, mobile commerce represented only 3% of total e-commerce. According to comScore, by the 2012 holiday shopping season, it rose to 11%, translating to $18.6 billion in consumer spending (not including ... more...

Video: Small Business Should Visualize the Use of QR Codes

Written on
June 17th 2013
Author
Nevo Alva

ADOTAS — Once upon a time, and not so long ago, if you owned a small business, it was open to debate whether or not you should have a website.  It seems like such a silly issue now, doesn’t it? I have the feeling it won’t be long until the question ... more...

A Performance Marketing Checklist for Small Advertisers

Written on
May 28th 2013
Author
Morgan Foland

ADOTAS – Performance marketing is a cost-effective and results-driven channel that can help small advertisers significantly grow their sales. While running an affiliate program can be very successful, it requires an understanding of the basics. This checklist is not a definitive list, but outlines the core elements that small advertisers ... more...

Four Types of Social Media Content That Work

Written on
May 14th 2013
Author
Santanu Bhattacharya

ADOTAS – An article in USA Today recently asserted that “… most small businesses feel like they are wasting their time on social media, according to a new survey.”  While no one can guarantee success of a brand’s social media campaigns, there are certain simple steps one can take to ... more...