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Site Optimization Starters for Small Businesses
ADOTAS – In today’s age of modern technology, businesses are using every platform they can get their hands on in order to stay ahead of the curve. With so much competition on the net, it is imperative that you do everything you can to make your website stand out from [...] more...
Case Study: Local Advertisers Engage Consumers Through Liquidus’ Rich Media
ADOTAS – It may seem like big fish such as Google and Facebook will dominate the feeding frenzy over increased local advertising media spend, but smaller advertisers are also looking for innovations from the traditional media distributors who have served them well in the past. And that’s where technology platforms like [...] more...
Report: Local Mobile Marketing Spend to Hit $18 Billion in 2016
ADOTAS – According to the latest research from locally-focused market researcher Borrell Associates, local advertisers are likely to spend $800 million this year on mobile advertising, as well as more than $400 million on mobile promotions such as coupons and deals. The 26-page report suggests local mobile marketing spend will double [...] more...
Congressional Democrats Introduce Amazon-Supported Online Sales Tax Bill
ADOTAS – With Amazon and Sears Roebuck offering big thumbs up, Democrats in the U.S. House and Senate unveiled versions of the ”Main Street Fairness Act,” which would provide states with a framework for collecting sales tax on online purchases. eBay was joined by Electronics Retailing Association, the Computer and Communications Industry Association, [...] more...
Got Funds? Yext Rounds Up Another $10 Million
ADOTAS – Local business listing management service Yext has raised $10 million in a Series D round of funding led by WGI Group, the investment vehicle of former Right Media founder, President and CEO Mike Walrath. Oh, and he’s not just an investor — Walrath is the chairman as well, a [...] more...
Twitter Self-Serve Ad Platform Is Coming
ADOTAS – Promoted Tweets, the first Twitter ad product, were only rolled out last May, but it feels like so much more time has passed. That’s probably because the microblogger’s valuation keeps rocketing skyword — thanks to massive investments, stunningly high acquisition offers and a hyperactive secondary market — at a [...] more...
AdReady Powers Amex OPEN’s SMB Display Platform
ADOTAS – American Express has tapped DSP AdReady to power AdManager, a end-to-end tool for small and midsized companies using American Express’ OPEN to platform in create, target and measure online display ad campaigns. AdManager is the latest entry in OPEN’s Business Apps for SMBs, which also include a PPC [...] more...
Google Snags Local Business Feedback Platform TalkBin
ADOTAS – Yahoo may buy companies when they’re only 12 weeks old, but Google waits till they’re the ripe old age of five months. TalkBin, a feedback platform for local business that’s been operating in stealth, is the latest addition to Google’s fleet of local business offerings. The startup – another Y Combinator-fueled [...] more...
Daily-Deal Sites: Good Proposition for Business?
ADOTAS – A few years ago, the terms “daily deal” and “group couponing” were foreign concepts. Today, these business models are flourishing. Maybe it’s good timing or maybe it’s because the business model is fairly simple: a business partners with a daily-deal site to sell a specified product or service at [...] more...
When the SMB Marketplace Met Social Media
ADOTAS – Since highlighted as the “true engine of job creation” in the 2010 State of the Union address, the nation has turned to small and midsize businesses (SMBs) as the White Knight charged with leading us out of the current recession. The U.S. government has lent unwavering support, making good [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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