smartphones
Majority of Jumptap Ad Requests Hail From Mobile Browsers
ADOTAS – Through analyzing 10 billion ad requests made to its mobile ad network from 83 million unique users in April, Jumptap reports that 58% of mobile users get content through their browsers rather than ad-supported apps. Nearly 40% more mobile ad requests were from consumers browsing rather than using [...] more...
eBay Notes Massive Growth in M-Commerce
ADOTAS – I made my first purchase via a mobile device on Monday when I bought a bus ticket to NYC on my iPhone. I was driving from Baltimore/Washington International Airport to my father’s house outside Washington, DC, as my flight to LaGuardia had been canceled due to this year’s [...] more...
Scanners Going Wild With Mobile Barcodes
ADOTAS – Since watching the excellent documentary “Exit Through the Gift Shop,” I’ve become hyper-aware of all the surrounding street art (more than just graffiti, but art is like pornography in that you know it when you see it) and since I live in a trendy part of Brooklyn, that [...] more...
Google Highlights Openness as Major Mobile Trend
ADOTAS – “Twelve years ago I was promised one device that would do everything — phone, TV, toaster, lover…,” said Mike Steib, director of emerging platforms for Google, during his analysis on the five most important mobile trends at the Mobile Marketing Association’s Mobile Marketing Forum, part of Internet Week [...] more...
Facebook and Twitter Mobile Access Explodes
ADOTAS – I logged onto Facebook today to see a friend apologize (in third person, as appropriate for the site) because her “mobile uploads for roughly the next two weeks will all look distinctly Japanese-photobooth (there IS an app for that). She apologizes. She cannot help herself.” Japanese-photobooth? Her smartphone app [...] more...
Windows Mobile’s Got a New Name, New Game
ADOTAS – I can smirk a bit that the weather report in Barcelona, Spain — where the Mobile World Conference is taking place right now — is only nominally nicer than here in New York. Across the pond they’re apparently beset by clouds and rain, similar to here only we’re [...] more...
Snackable Proves SMS Games Are Big Business
ADOTAS – It’s always the simplest things that prove the most addictive — that’s especially true with video games. I never understood how my brother could get entangled in a convoluted role-playing game, but I’d rather not admit how many hours of my youth disappeared thanks to “Tetris.” “Predicto,” the most [...] more...
Nielsen Puts on Its Nostradamus Robe for 2010
ADOTAS – As the year wraps up and everyone is excited about what the new one will hold, I turn to my most trusted seer, Nostradamus, and the reliable medium of the “Weekly World News.” Turns out 20 new Nostradamus predictions were “found” a little while ago, including that nudity will [...] more...
Google Latitude, ‘a gift to stalkers’ and a threat to privacy
ADOTAS — Privacy International said it has identified what appears to be a fundamental design flaw in Google’s newly released phone tracking system that could substantially endanger user privacy. Latitude is based on a reciprocal opt-in system. After this has been executed, location data is made available on a time-to-time or continuous [...] more...
Google maps searching for friends
ADOTAS — Google has launched Latitude, a new feature for maps on your mobile device and an iGoogle gadget on your computer. Once you’ve opted in, you can find the location of your friends and family who have decided to share their location with you. With Latitude, not only can you see your [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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