Adotas

Where media buyers start online





smartphone



Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim [...] more...

Latest Mobile Stats from Affiliate Window Show Continued Gains

Written on
May 13th 2013
Author
Mike Daly

ADOTAS – Affiliate Window has released its latest mobile and m-commerce stats. Key headlines: April saw Affiliate Window record over 13,000 sales per day through mobile devices, with 5,500 of these through handsets. Affiliate Window recorded more sales through Android devices in April than we did in January-April 2012 Sales through mobile devices exceeded [...] more...

The Many Sides of the Native Advertising Coin

Written on
May 13th 2013
Author
Chris Cunningham

ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than [...] more...

Blogshare: What’s Making Kids Kik Mainstream Social Networks to the Curb

Written on
May 13th 2013
Author
Mike Daly

ADOTAS  (via medium.com) –  ”What is Facebook to most people over the age of 25? It’s a never-ending class reunion mixed with an eternal late-night dorm room gossip session mixed with a nightly check-in on what coworkers are doing after leaving the office. In other words, it’s a place where [...] more...

Challenge Accepted: 3 Mobile Opportunities in 2013

Written on
May 10th 2013
Author
Bodhi Short

ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and [...] more...

Second Screening: Where the Action Is in Mobile

Written on
May 9th 2013
Author
David Scatterday

ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the most exciting [...] more...

Study: Consumers Are Increasingly Managing their Money on Mobile

Written on
May 9th 2013
Author
Mike Daly

ADOTAS – Premium mobile ad network Mojiva has issued a new report on the role that mobile plays in the financial lives of consumers (e.g., payments, budgets, POS purchases). This snapshot report also examines how financial brand advertisers and agencies can leverage mobile to reach these tech savvy consumers. Among the [...] more...

5 Ways to Make Mobile Apps Work for Marketing

Written on
May 8th 2013
Author
Bob Moul

ADOTAS — There’s no longer any debate about the importance of mobile marketing, but when it comes to mobile apps, many companies still struggle with why and how to commit to the effort. Like the early 2000s when businesses believed they should have a website but couldn’t articulate why, the [...] more...

Get Some Action: Taking Mobile Ads from Attention-Grabbing to Actively Engaging

Written on
May 7th 2013
Author
Sebastian Tonkin

ADOTAS – With display ad interaction rates at an all-time low, advertisers are facing growing pressure to explore new ways to get noticed.  There’s the obvious trend toward audience targeting and RTB to boost campaign effectiveness, but at some point you have to ask yourself whether traditional display formats can [...] more...

DG Commits to Adopting Ad-ID and EIDR Standards

Written on
May 7th 2013
Author
AdotasWire

NEW YORK, May 7, 2013 (ADOTAS) — DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today that it plans to adopt both Ad-ID and EIDR open-standard video asset identification registries within its core operations, and for the benefit of its clients. DG’s announcement follows its participation in the [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click