smartphone
Smartphones Not Best Sellers In Q3
ADOTAS – The third quarter has seen a slide in market growth for cellphones. Research by Gartner claims the economy has scared people away from making purchases or has led them put off purchases for a later date. Global sales of all mobile phones grew 5.6 percent in Q3 to [...] more...
When Marketers Get It Right With QR Codes
ADOTAS – The concept of mobile activated barcodes, like QR Codes, has recently fascinated marketers. What could be better than sending people from traditional, static media to digitally engaging content in one click? You can even track those clicks to determine effectiveness of your messaging if the right [...] more...
Mobile-Only Internet Users Dominate Emerging Markets
ADOTAS – Here’s a little amazing stat to start off the week: According to a new infographic by WebHostingBuzz (which also visualized the 10-most trafficked websites back in May), 5.3 billion of the the 7 billion people occupying this planet are mobile users. That’s 75.6% of the world’s population, although 90% [...] more...
Apple iOS5 and the Power of the Push
ADOTAS – Push notifications are about to really take off, and make a lot more sense. That is the power of Apple. But what will happen first? The medium will gain momentum with the debut Apple’s iOS5, because the system’s new notification center makes push messaging more consumer friendly on iOS [...] more...
metaio Displays Augmented Reality Marketing Abilities With Toyota’s Virtual Pop Concert
ADOTAS – File under “must be Japanese”: The 2011 Toyota Corolla is being endorsed by virtual pop star Hatsune Miku in an augmented reality experience from metaio in which she performs a live private concert alongside her favorite car. Yes, I said “virtual pop star” — Miku is a virtual singer and [...] more...
HP Shuts Down webOS Devices, Looking to Pull an IBM
ADOTAS – It’s looking more and more like a two-system party as another mobile operating platform appears to be headed to the graveyard. About six weeks after launching its TouchPad tablet, Hewlett-Packard has decided to cease making hardware for webOS, the mobile operating platform it inherited through acquiring Palm. I bet [...] more...
Your Smartphone Is Not Spying on You
MOJIVA – Contrary to what you might think, geo-location is not used as a method by advertisers to spy on you. Some of the most useful features of smartphones make them indispensable to our daily lives. People depend on their cell phones for so many things. They use it as an alarm [...] more...
Adding Affiliate Marketing to Your Mobile Strategy
ADOTAS – With the continued growth of smart phone uptake, a number of opportunities are opening up for advertisers within m-commerce. According to Nielsen’s latest data, 38% of all U.S. mobile phone owners now have a smart phone, with Apple’s iPhone showing the most growth in recent months. Given the [...] more...
Google Dives into Handset Market with Motorola Acquisition
ADOTAS – In a defensive move against its smartphone rival Apple, Google has agreed to acquire Motorola Mobility for $12.5 billion in cash – its biggest deal to date. Google CEO Larry Page made the announcement early this morning on the company’s blog,writing, “Our acquisition of Motorola will increase competition by [...] more...
M-Commerce: Adopt and Adapt
ADOTAS – According to CTIA – The Wireless Association, there are more than 300 million wireless subscribers in the U.S. as of 2010 – a figure that translates to more than 96% of the total population of the U.S. That means that beyond wallets or purses and keys, there is [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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