smart-tv
SMG and DG Bring Online News Portals to the New Samsung Smart TV
MADRID, May 8, 2013 (ADOTAS) – Samsung, with an on-going commitment to innovation, is once again causing quite a stir with its most recent digital campaign. The company’s latest challenge has been to transfer the sensations experienced when interacting with the new Samsung Smart TV to display, in an unprecedented [...] more...
Crossing the Divide: How Digital Marketing Connects Brands to Business
Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to [...] more...
Smart TV Trends in 2013
The world of TV is rapidly evolving and over the past two years, we have seen introductions of a multitude of Smart TV models from major TV manufacturers. New functionalities and applications are being launched on a regular basis, and it’s difficult to see the major market trends among all [...] more...
Backstage Pass to CES 2013: UltraViolet, Smart TVs and Connected Gadgets Are All the Rage
The moment we have all been waiting for has arrived: CES International has kicked off in Las Vegas for four days, beginning yesterday. The CES 2013 trade show is the world’s largest annual innovation event and offers presentations, exhibitions, events, and conferences for technology and gadget connoisseurs. We are providing our [...] more...
Industry Leaders Offer Predictions for 2013 (Part 2)
1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and [...] more...
Attention Advertisers: Connected TVs Are Ready for Prime Time
For more than a century, the humble telephone was a cool yet simple device enabling one person to communicate with another. Then something happened. The phone got smart and became an indispensable tool of modern life, serving an infinite number of purposes. Now it’s television’s turn to get smart. By connecting [...] more...
New Rovi Ad Network Feature Increases Engagement on Connected TV Devices
SANTA CLARA (October 11, 2012) — Rovi Corporation (NASDAQ: ROVI), driving digital entertainment innovation, today announced the availability of a new Rovi Advertising Network polling feature that allows marketers to increase brand engagement across smart TV devices. Designed to empower viewers to voice their opinions and respond to surveys, polling [...] more...
IDG Consumer & SMB Launches TechHive.com, Redesigns Macworld and PCWorld sites
SAN FRANCISCO (October 1, 2012) – IDG Consumer & SMB, home to trusted tech media brands Macworld and PCWorld, announced today the launch of TechHive.com. Created by a team both passionate and expert on consumer technology, TechHive offers analysis, insight, and conversation to an audience of enthusiasts who build their lives [...] more...
Study: Video Viewers Are Tuning Out, Logging In
Online video company Ooyala published its Q2 2012 Global Video Index report today. The free quarterly report, derived from the viewing trends of 200 million online viewers around the globe from April 1 through June 30, 2012, shows the lines between broadband and broadcast content continue to blur as premium [...] more...
Thinking Outside the Idiot Box: Rovi Offers Advanced Connected TV Ad Analytics
ADOTAS – With the shift away from network TV programming and toward services like HuLu, Netflix, and shows streaming from the web via mitigators like Boxee and XBox, Wii and Roku, accounting for lower subscription cost and fewer commercials, people these days are canceling their cable in droves. So, of [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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