smart-tv



Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Yahoo Unveils New Products and Experiences for Smartphones, Web, Tablet and TV at CES 2014

Written on
January 7th 2014
Author
AdotasWire

LAS VEGAS, September 7, 2014 (ADOTAS) – Today at the annual Consumer Electronics Show (CES) in Las Vegas, Yahoo! Inc. (YHOO) unveiled new products and media sites across smartphones, tablets and the web, as well as a new suite of advertising technology to help advertisers, publishers and partners get more ... more...

Smart TV Trends in 2013

Written on
December 31st 2013
Author
Michael Lantz

EDITOR’S NOTE: This article, originally published on January 10, 2013, placed at No. 2 in our 20 most popular articles of the year. ADOTAS – The world of TV is rapidly evolving and over the past two years, we have seen introductions of a multitude of Smart TV models from ... more...

Attention Marketers: What You Can Expect from YouTube’s New ‘One Channel’

Written on
June 11th 2013
Author
Alex Fraser

ADOTAS — Millions of brands of all sizes have created YouTube channels to promote their products, display their corporate culture, educate their market, and more. This month, all of these brands will be forced to adopt YouTube’s recently announced redesign — named One  Channel — created to underscore the value ... more...

Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership

Written on
May 22nd 2013
Author
Mike Daly

ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing the Xbox One, we posted the results of a Synthesio study that showed the strong social buzz the announcement had engendered. If our site analytics are any indication, Synthesio’s study was spot on. Our coverage of the Xbox Reveal, which included ... more...

From the Twitterverse: Gamers Hate On Xbox One

Written on
May 21st 2013
Author
Mike Daly

ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment console. This is not your daddy’s gaming system: The Xbox One enables users to instantly switch between games, movies, music, the Web, Skype and live TV. But most of those following the reveal on Twitter are apparently gamers who don’t give ... more...

SMG and DG Bring Online News Portals to the New Samsung Smart TV

Written on
May 8th 2013
Author
AdotasWire

MADRID, May 8, 2013 (ADOTAS) – Samsung, with an on-going commitment to innovation, is once again causing quite a stir with its most recent digital campaign. The company’s latest challenge has been to transfer the sensations experienced when interacting with the new Samsung Smart TV to display, in an unprecedented ... more...

Crossing the Divide: How Digital Marketing Connects Brands to Business

Written on
January 15th 2013
Author
Daniel Laury

Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to ... more...

Backstage Pass to CES 2013: UltraViolet, Smart TVs and Connected Gadgets Are All the Rage

Written on
January 9th 2013
Author
Richard L. Tso

The moment we have all been waiting for has arrived: CES International has kicked off in Las Vegas for four days, beginning yesterday. The CES 2013 trade show is the world’s largest annual innovation event and offers presentations, exhibitions, events, and conferences for technology and gadget connoisseurs. We are providing our ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...