small-publishers
The Benefits of Offline Networking
ADOTAS – I’m headed to PubCon over in Las Vegas soon where I’m hosting a party (with Adotas as a media sponsor) and meeting up with many friends and colleagues from all around the globe. Because of all this, I started thinking about the importance of offline social networking. Bloggers know [...] more...
Free Ad Serving From Trimmed-Down ADTECH Lite
ADOTAS – You like ADTECH, AOL’s Advertising’s ad serving technology, and its IQ ad serving platform, but it seems a bit heavy to meet the display needs of your lean (i.e., not-very-big) operation. Well, the ad management platform has got a nice offering for you with a price to match [...] more...
OpenX Promotes Long Tail Alliance to Small Pubs
ADOTAS – Yahoo! Right Media’s recent shift to “premium” exchange and shutdown of the Direct Media Exchange was emblematic of the display arena in general — premium publishers are all the rage while little guys keep getting the shaft. But some people are looking out small publishers: OpenX is encouraging its [...] more...
Small publishers grow amid carnage
ADOTAS — Despite loudly proclaiming doom, Nick Denton seems to be riding the economic tsunami well. His Gawker Media, which includes Gawker, Gizmodo and Jalopnik, drew in nearly 300 million pageviews, some 34 percent over last February’s level, according to a memo at Romensko, and for the year to March, it [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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