small-business
Video: The Future of Social Media Marketing
ADOTAS – In the first installment of his newly-launched “Future of Engagement” video interview series, marketing consultant and Influence People chief Murray Newlands speaks with Constant Contact general manager of social media Mark Schmulen. Constant Contact manages marketing solutions for small businesses, and in this interview, Schmulen discusses the use of social [...] more...
Groupon Buys Campfire Labs in a Possible Move to Serve Small Businesses
ADOTAS – According to various reports, Groupon has acquired Campfire Labs, a startup of relatively vague ambitions that hasn’t even launched yet. Campfire Labs’ own self-description has claimed the company “wants to change the way people think of social interactions in the real world and online.” What that means, according [...] more...
Small Businesses Are Going Mobile
ADOTAS – The interest in mobile technology has gone up for small businesses that are interested in online marketing. According to Ad-ology Research, more than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from 12 percent who said the [...] more...
AmEx and Clickable Team Up for the Little Guys
ADOTAS – It’s an election year, which means every freakin’ politician is gonna be talking about the importance of small business owners. Who cares about kissing babies? You should be Frenching small business owners. Personally I don’t see why short people who own companies get all the attention — tall people [...] more...
Small businesses open wallets for search
ADOTAS – As other surveys point to an increase in online spend going into the holiday season, WebVisible reports that small business boosted their presence in the search space in the third quarter, acquiring more keywords and expanding their budgets. Small businesses on average bought 55 keywords during the third quarter, [...] more...
Optimistic small businesses boosting online ad spend
ADOTAS – Do you remember when the holiday season was a time of good tidings and cheer? For the last few years it’s as if stockings were stuffed with anxiety as retailers pondered whether consumers would actually purchase their goods…. As the sentiment of recovery pervades the winter air, small businesses [...] more...
Small business advertising in play
ADOTAS — Mainstreet businesses spent more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the U.S. total. In addition, while the smaller merchants spent less than $300 each on Web site support last year, Borrell Associates in its “Main Street Goes Interactive” [...] more...
Small Businesses Battered
ADOTAS — The pain caused by the spiraling economy may actually get worse. Friday, the Department of Labor will release numbers that will likely reveal small businesses, which employ 50 million people, compared with just under 19 million who work at large firms, could be laying off workers in greater than [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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