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Four Types of Social Media Content That Work

Written on
May 14th 2013
Author
Santanu Bhattacharya

ADOTAS – An article in USA Today recently asserted that “… most small businesses feel like they are wasting their time on social media, according to a new survey.”  While no one can guarantee success of a brand’s social media campaigns, there are certain simple steps one can take to [...] more...

VIDEO CHAT: Infusionsoft CEO/Founder Clate Mask at Infusioncon 2013

Written on
March 28th 2013
Author
Mike Daly

ADOTAS – Clate Mask CEO and Founder of Infusionsoft, chats with Adotas at Infusioncon 2013, held at the Westin Kierland Resort and Spa in Scottsdale, Arizona. The annual conference is sponsored by InfusionSoft, which has created a platform that combines CRM, e-commerce, social media and email marketing into a single, [...] more...

5 Visual Social Media Tips for Small Businesses

Written on
November 27th 2012
Author
David Lee King

Flickr, Facebook, Instagram, Pinterest, Tumblr … even Foursquare, Twitter, and Google Plus. Guess what all these social media sites have in common? They’re all highly visual sites. Each of these social media sites highlights visual content in some way. Visual-based social media, like photographs, graphic images, and videos, is becoming [...] more...

7 Things Every Small Business Website Needs

Written on
November 15th 2012
Author
Tamara Weintraub

An effective website can help improve search engine optimization, boost credibility, and drive conversions from your potential customers. But how can you know that your website has all the right elements to be effective? Start by understanding these basics of an effective small business website. 1. A Good Domain [...] more...

Savvy Social Media Marketing Tips for Small Businesses

Written on
August 21st 2012
Author
Mike Daly

Deborah L. Smith, a New Jersey-based consultant, blogs about the potential rewards and pitfalls of using social media to promote small businesses. In her recent post, “A Social Media Sucker: How Not to Be One,” she warns against wasting good money on hucksters that provide ”3 canned Facebook updates and 5 Twitter posts a week” and dare [...] more...

Infusionsoft Releases Latest Sales/Marketing Services for Small Businesses

Written on
April 2nd 2012
Author
Brian LaRue

ADOTAS - Today, at its Infusioncon conference and meetup for users of its wares, sales and marketing automation software provider Infusionsoft announced the newest version of its software for small businesses, which it calls an “all-in-one” service designed to lead the user through the selling and marketing process. That new [...] more...

Video: The Future of Social Media Marketing

Written on
January 4th 2012
Author
Brian LaRue

ADOTAS – In the first installment of his newly-launched “Future of Engagement” video interview series, marketing consultant and Influence People chief Murray Newlands speaks with Constant Contact general manager of social media Mark Schmulen. Constant Contact manages marketing solutions for small businesses, and in this interview, Schmulen discusses the use of social [...] more...

Groupon Buys Campfire Labs in a Possible Move to Serve Small Businesses

Written on
December 29th 2011
Author
Brian LaRue

ADOTAS – According to various reports, Groupon has acquired Campfire Labs, a startup of relatively vague ambitions that hasn’t even launched yet. Campfire Labs’ own self-description has claimed the company “wants to change the way people think of social interactions in the real world and online.” What that means, according [...] more...

Small Businesses Are Going Mobile

Written on
November 30th 2011
Author
Sarah Novotny

ADOTAS – The interest in mobile technology has gone up for small businesses that are interested in online marketing. According to Ad-ology Research, more than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from 12 percent who said the [...] more...

AmEx and Clickable Team Up for the Little Guys

Written on
June 22nd 2010
Author
Gavin Dunaway

ADOTAS – It’s an election year, which means every freakin’ politician is gonna be talking about the importance of small business owners. Who cares about kissing babies? You should be Frenching small business owners. Personally I don’t see why short people who own companies get all the attention — tall people [...] more...



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Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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